A data profile of the people who buy, follow and care about Final good in Australia — modelled from more than twelve digital signal sources. Final good has an estimated audience of 1,980,638 people in Australia.
Final good has an estimated audience of 1,980,638 people in Australia. 65.1% are female, 34.9% are male, average age 43.7. Top brand affinities: IKEA, Aldi, Discount stores, Kitchenware, TK Maxx.
Top brand affinities include IKEA, Aldi, Discount stores, with strongest over-indexing on IKEA (2.51× the country average).
Demographically, the Final good audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Final good fan in Australia is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Final good profile in Australia.
65.1% are female, 34.9% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 43.7 |
| Estimated audience size | 1,980,638 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Final good audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.7% |
| Brazil | 5.2% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Final good audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TK Maxx | Shopping | 3.54× | ||
| 02 | Kitchenware | Home & Garden | 2.98× | ||
| 03 | Hypermarket | Shopping | 2.88× | ||
| 04 | Microwave oven | Home & Garden | 2.75× | ||
| 05 | IKEA | Home & Garden | 2.51× | ||
| 06 | Window blind | Home & Garden | 2.51× | ||
| 07 | Blanket | Home & Garden | 2.49× | ||
| 08 | Garden furniture | Home & Garden | 2.44× | ||
| 09 | Discount stores | Shopping | 2.26× | ||
| 10 | Real property | Home & Garden | 2.16× | ||
| 11 | Wikipedia | Internet & Social Media | 1.94× | ||
| 12 | Department store | Shopping | 1.91× | ||
| 13 | Innovation | Business & Career | 1.89× | ||
| 14 | Aldi | Shopping | 1.86× | ||
| 15 | Home Appliances | Home & Garden | 1.86× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.82× | ||
| 17 | First-time buyer | Shopping | 1.68× | ||
| 18 | Pizza | Food & Beverages | 1.65× | ||
| 19 | Refrigerator | Home & Garden | 1.61× | ||
| 20 | Renovation | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.01× | |
| Convenience Orientation | PREMIUM | 1.80× | |
| Price Sensitivity | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.88× | |
| Pet Ownership | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Final good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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