A data profile of the people who buy, follow and care about Journalist in Australia — modelled from more than twelve digital signal sources. Journalist has an estimated audience of 1,942,171 people in Australia.
Journalist has an estimated audience of 1,942,171 people in Australia. 52.8% are female, 47.2% are male, average age 44.0. Top brand affinities: Wikipedia, Donald Trump, Radio, Tabloid (newspaper format), Local news.
Top brand affinities include Wikipedia, Donald Trump, Radio, with strongest over-indexing on Wikipedia (4.17× the country average).
Demographically, the Journalist audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Spirituality, Individualism.
The typical Journalist fan in Australia is balanced, around 44.0 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Journalist profile in Australia.
52.8% are female, 47.2% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 44.0 |
| Estimated audience size | 1,942,171 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Journalist audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.6% |
| Italy | 5.1% |
The strongest cross-interests of the Journalist audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.17× | ||
| 02 | Emilia Clarke | Movies & TV | 4.17× | ||
| 03 | Mila Kunis | Movies & TV | 4.13× | ||
| 04 | Google News | News | 3.93× | ||
| 05 | Morgan Freeman | Movies & TV | 3.74× | ||
| 06 | Sourdough | Food & Beverages | 3.33× | ||
| 07 | Jason Bateman | Movies & TV | 2.46× | ||
| 08 | Public security | Politics & Society | 2.18× | ||
| 09 | Radio | Technology & Electronics | 2.15× | ||
| 10 | Tabloid (newspaper format) | Literature | 2.11× | ||
| 11 | Internet celebrity | Internet & Social Media | 1.86× | ||
| 12 | Apple TV | Movies & TV | 1.81× | ||
| 13 | Local news | News | 1.73× | ||
| 14 | Innovation | Business & Career | 1.73× | ||
| 15 | EB Games | Games | 1.67× | ||
| 16 | Activism | Politics & Society | 1.67× | ||
| 17 | Online newspaper | News | 1.66× | ||
| 18 | Pay television | Movies & TV | 1.66× | ||
| 19 | Donald Trump | Politics & Society | 1.59× | ||
| 20 | Anthropology | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.51× | |
| Individualism | JOY | 1.39× | |
| Convenience Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.63× | |
| Design Affinity | PREMIUM | 0.66× | |
| Pet Ownership | JOY | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Journalist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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