A data profile of the people who buy, follow and care about Mind in Australia — modelled from more than twelve digital signal sources. Mind has an estimated audience of 3,874,675 people in Australia.
Mind has an estimated audience of 3,874,675 people in Australia. 62.4% are female, 37.6% are male, average age 42.0. Top brand affinities: Anthropology, Blanket, Robert Redford, Bored Panda, Emotional intelligence.
Top brand affinities include Anthropology, Blanket, Robert Redford, with strongest over-indexing on Anthropology (1.9× the country average).
Demographically, the Mind audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Individualism, Mindfulness.
The typical Mind fan in Australia is more female, around 42.0 years old, with strong Individualism tendencies and a notable affinity for Anthropology.
The key figures that characterise the Mind profile in Australia.
62.4% are female, 37.6% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 42.0 |
| Estimated audience size | 3,874,675 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Mind audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.9% |
| Brazil | 6.3% |
| Italy | 4.6% |
The strongest cross-interests of the Mind audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bella Thorne | Movies & TV | 1.98× | ||
| 02 | Anthropology | Business & Career | 1.90× | ||
| 03 | Italo disco | Music & Radio | 1.89× | ||
| 04 | Sharon Stone | Movies & TV | 1.88× | ||
| 05 | Bored Panda | Internet & Social Media | 1.86× | ||
| 06 | Sebastian Stan | Movies & TV | 1.81× | ||
| 07 | Robert Redford | Movies & TV | 1.73× | ||
| 08 | Luck | Health | 1.73× | ||
| 09 | Emotional intelligence | Health | 1.63× | ||
| 10 | Brené Brown | Business & Career | 1.62× | ||
| 11 | Duvet | Home & Garden | 1.61× | ||
| 12 | Oprah Winfrey | Movies & TV | 1.60× | ||
| 13 | Blanket | Home & Garden | 1.58× | ||
| 14 | Jason Momoa | Movies & TV | 1.58× | ||
| 15 | Katherine Heigl | Movies & TV | 1.53× | ||
| 16 | Sienna Miller | Movies & TV | 1.53× | ||
| 17 | Lena Dunham | Movies & TV | 1.53× | ||
| 18 | Kegel exercise | Health | 1.53× | ||
| 19 | Gina Carano | Movies & TV | 1.52× | ||
| 20 | Inspirational Quotes | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.18× | |
| Mindfulness | BALANCE | 1.17× | |
| Tradition | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Pet Ownership | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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