A data profile of the people who buy, follow and care about Mind in Poland — modelled from more than twelve digital signal sources. Mind has an estimated audience of 1,868,191 people in Poland.
Mind has an estimated audience of 1,868,191 people in Poland. 69.0% are female, 31.0% are male, average age 36.9. Top brand affinities: Pepco, Castorama, Empik, Rossmann, Flower.
Top brand affinities include Pepco, Castorama, Empik, with strongest over-indexing on Pepco (1.66× the country average).
Demographically, the Mind audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Mind fan in Poland is more female, around 36.9 years old, with strong Spirituality tendencies and a notable affinity for Pepco.
The key figures that characterise the Mind profile in Poland.
69.0% are female, 31.0% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 36.9 |
| Estimated audience size | 1,868,191 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Mind audience comes from Poland.
| Country | Share |
|---|---|
| United States | 23.9% |
| Brazil | 6.3% |
| Italy | 4.6% |
The strongest cross-interests of the Mind audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 2.21× | ||
| 02 | KAZAR | Shopping | 2.07× | ||
| 03 | Zalando Lounge | Shopping | 2.05× | ||
| 04 | First-time buyer | Shopping | 2.04× | ||
| 05 | MSN | News | 1.91× | ||
| 06 | Viral video | Internet & Social Media | 1.88× | ||
| 07 | Kwestia Smaku | Food & Beverages | 1.80× | ||
| 08 | Diary | Kids & Family | 1.73× | ||
| 09 | Rossmann | Shopping | 1.71× | ||
| 10 | Pepco | Fashion & Accessoires | 1.66× | ||
| 11 | Manga | Literature | 1.64× | ||
| 12 | Empik | Shopping | 1.63× | ||
| 13 | PUDELEK | News | 1.62× | ||
| 14 | Black Red White | Home & Garden | 1.58× | ||
| 15 | Anti-aging cream | Beauty & Wellness | 1.58× | ||
| 16 | Castorama | Shopping | 1.57× | ||
| 17 | Deichmann | Shopping | 1.55× | ||
| 18 | otoMoto.pl | Cars & Mobility | 1.55× | ||
| 19 | Flower | Home & Garden | 1.53× | ||
| 20 | Self-love | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.34× | |
| Tradition | CONSERVATISM | 1.26× | |
| Mindfulness | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.85× | |
| Quality Awareness | PREMIUM | 0.92× | |
| Pet Ownership | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.