A data profile of the people who buy, follow and care about Nature photography in Australia — modelled from more than twelve digital signal sources. Nature photography has an estimated audience of 2,816,347 people in Australia.
Nature photography has an estimated audience of 2,816,347 people in Australia. 55.6% are female, 44.4% are male, average age 42.7. Top brand affinities: Do it yourself (DIY), Peter Alexander, Digital photography, Travel Blogger, Art exhibition.
Top brand affinities include Do it yourself (DIY), Peter Alexander, Digital photography, with strongest over-indexing on Do it yourself (DIY) (1.82× the country average).
Demographically, the Nature photography audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Travelling, Luxury Orientation.
The typical Nature photography fan in Australia is more female, around 42.7 years old, with strong Travelling tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Nature photography profile in Australia.
55.6% are female, 44.4% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 42.7 |
| Estimated audience size | 2,816,347 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 31% |
of the worldwide Nature photography audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.7% |
| Japan | 12.3% |
| China | 8.9% |
The strongest cross-interests of the Nature photography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel Blogger | Travel & Leisure | 6.56× | ||
| 02 | Art exhibition | Arts & Culture | 2.92× | ||
| 03 | Digital photography | Business & Career | 2.84× | ||
| 04 | Digital camera | Technology & Electronics | 2.75× | ||
| 05 | Handmade jewelry | Fashion & Accessoires | 2.30× | ||
| 06 | Nightlife | Arts & Culture | 2.12× | ||
| 07 | Pet food | Pets & Animals | 2.08× | ||
| 08 | Luxury real estate | Business & Career | 2.00× | ||
| 09 | Career development | Business & Career | 1.95× | ||
| 10 | Peter Alexander | Music & Radio | 1.94× | ||
| 11 | Fine art | Business & Career | 1.88× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 1.82× | ||
| 13 | Organic farming | Food & Beverages | 1.82× | ||
| 14 | Pet store | Pets & Animals | 1.79× | ||
| 15 | Louis Vuitton | Fashion & Accessoires | 1.79× | ||
| 16 | Local food | Food & Beverages | 1.78× | ||
| 17 | Activism | Politics & Society | 1.75× | ||
| 18 | Contemporary art | Arts & Culture | 1.62× | ||
| 19 | Adventure travel | Travel & Leisure | 1.60× | ||
| 20 | Museum | Arts & Culture | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.15× | |
| Luxury Orientation | PREMIUM | 1.90× | |
| Design Affinity | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Nature photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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