A data profile of the people who buy, follow and care about Pottery in Australia — modelled from more than twelve digital signal sources. Pottery has an estimated audience of 2,407,035 people in Australia.
Pottery has an estimated audience of 2,407,035 people in Australia. 71.4% are female, 28.6% are male, average age 43.7. Top brand affinities: Do it yourself (DIY), Aldi, Peter Alexander, Local food, Natural skin care.
Top brand affinities include Do it yourself (DIY), Aldi, Peter Alexander, with strongest over-indexing on Do it yourself (DIY) (2.13× the country average).
Demographically, the Pottery audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Pottery fan in Australia is more female, around 43.7 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Pottery profile in Australia.
71.4% are female, 28.6% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 43.7 |
| Estimated audience size | 2,407,035 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Pottery audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 10.4% |
| United Kingdom | 6.1% |
The strongest cross-interests of the Pottery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Origami | Kids & Family | 3.62× | ||
| 02 | Flea market | Home & Garden | 2.77× | ||
| 03 | Do it yourself (DIY) | Home & Garden | 2.13× | ||
| 04 | Natural skin care | Beauty & Wellness | 2.09× | ||
| 05 | Etsy | Fashion & Accessoires | 1.96× | ||
| 06 | TK Maxx | Shopping | 1.96× | ||
| 07 | Blanket | Home & Garden | 1.92× | ||
| 08 | Kitchenware | Home & Garden | 1.90× | ||
| 09 | Cappuccino | Food & Beverages | 1.81× | ||
| 10 | Local food | Food & Beverages | 1.78× | ||
| 11 | Hardware store | Home & Garden | 1.75× | ||
| 12 | Wikipedia | Internet & Social Media | 1.72× | ||
| 13 | Aldi | Shopping | 1.71× | ||
| 14 | Peter Alexander | Music & Radio | 1.68× | ||
| 15 | Luxury real estate | Business & Career | 1.68× | ||
| 16 | Art museum | Arts & Culture | 1.65× | ||
| 17 | Contemporary art | Arts & Culture | 1.64× | ||
| 18 | Animal rights | Politics & Society | 1.57× | ||
| 19 | Pet food | Pets & Animals | 1.56× | ||
| 20 | Sewing | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.74× | |
| DIY Mentality | THRILL | 1.73× | |
| Sustainability | BALANCE | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Social Media Usage | JOY | 0.92× | |
| Family Orientation | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Pottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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