A data profile of the people who buy, follow and care about Sleeve in Australia — modelled from more than twelve digital signal sources. Sleeve has an estimated audience of 2,344,037 people in Australia.
Sleeve has an estimated audience of 2,344,037 people in Australia. 64.7% are female, 35.3% are male, average age 43.3. Top brand affinities: Knitting, Aldi, Dress shirt, Men's clothing, Discount stores.
Top brand affinities include Knitting, Aldi, Dress shirt, with strongest over-indexing on Knitting (2.52× the country average).
Demographically, the Sleeve audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Sustainability, Quality Awareness.
The typical Sleeve fan in Australia is more female, around 43.3 years old, with strong Sustainability tendencies and a notable affinity for Knitting.
The key figures that characterise the Sleeve profile in Australia.
64.7% are female, 35.3% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 43.3 |
| Estimated audience size | 2,344,037 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Sleeve audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.5% |
| United Kingdom | 6.1% |
| Italy | 5.1% |
The strongest cross-interests of the Sleeve audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jumpsuit | Fashion & Accessoires | 3.52× | ||
| 02 | Dress shirt | Fashion & Accessoires | 3.32× | ||
| 03 | Outerwear | Fashion & Accessoires | 3.14× | ||
| 04 | Knitting | Home & Garden | 2.52× | ||
| 05 | Blanket | Home & Garden | 2.16× | ||
| 06 | Birkenstock | Fashion & Accessoires | 1.95× | ||
| 07 | Swarovski | Fashion & Accessoires | 1.94× | ||
| 08 | Sun tanning | Beauty & Wellness | 1.86× | ||
| 09 | Bohemianism | Fashion & Accessoires | 1.79× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 1.74× | ||
| 11 | Discount stores | Shopping | 1.71× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 1.71× | ||
| 13 | H&M | Shopping | 1.68× | ||
| 14 | Weaving | Fashion & Accessoires | 1.68× | ||
| 15 | Men's clothing | Fashion & Accessoires | 1.66× | ||
| 16 | Hair care | Beauty & Wellness | 1.58× | ||
| 17 | Sephora | Shopping | 1.58× | ||
| 18 | Handmade jewelry | Fashion & Accessoires | 1.58× | ||
| 19 | Aldi | Shopping | 1.57× | ||
| 20 | Cupcake | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.42× | |
| Quality Awareness | PREMIUM | 1.39× | |
| Creativity | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Travelling | THRILL | 0.88× | |
| Pet Ownership | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sleeve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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