A data profile of the people who buy, follow and care about Waste in Australia — modelled from more than twelve digital signal sources. Waste has an estimated audience of 2,271,029 people in Australia.
Waste has an estimated audience of 2,271,029 people in Australia. 59.2% are female, 40.8% are male, average age 45.3. Top brand affinities: Aldi, Sustainable energy, National Australia Bank, Renewable energy, Innovation.
Top brand affinities include Aldi, Sustainable energy, National Australia Bank, with strongest over-indexing on Aldi (1.97× the country average).
Demographically, the Waste audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
The typical Waste fan in Australia is more female, around 45.3 years old, with strong Sustainability tendencies and a notable affinity for Aldi.
The key figures that characterise the Waste profile in Australia.
59.2% are female, 40.8% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 45.3 |
| Estimated audience size | 2,271,029 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Waste audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.2% |
| United Kingdom | 8.6% |
| Italy | 5.8% |
The strongest cross-interests of the Waste audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water pollution | Politics & Society | 4.35× | ||
| 02 | Reuse | Home & Garden | 3.27× | ||
| 03 | Sustainable energy | Home & Garden | 2.85× | ||
| 04 | Fertilizer | Home & Garden | 2.40× | ||
| 05 | Renewable energy | Business & Career | 2.26× | ||
| 06 | Efficient energy use | Technology & Electronics | 2.12× | ||
| 07 | Hardware store | Home & Garden | 2.07× | ||
| 08 | Innovation | Business & Career | 2.04× | ||
| 09 | Aldi | Shopping | 1.97× | ||
| 10 | Wikipedia | Internet & Social Media | 1.89× | ||
| 11 | Microwave oven | Home & Garden | 1.85× | ||
| 12 | Photovoltaics | Home & Garden | 1.83× | ||
| 13 | National Australia Bank | Business & Career | 1.67× | ||
| 14 | Refrigerator | Home & Garden | 1.65× | ||
| 15 | Blanket | Home & Garden | 1.63× | ||
| 16 | Non-alcoholic beverage | Food & Beverages | 1.63× | ||
| 17 | Nonprofit organization | Politics & Society | 1.58× | ||
| 18 | Kitchenware | Home & Garden | 1.55× | ||
| 19 | Forestry | Home & Garden | 1.53× | ||
| 20 | Sustainability | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.93× | |
| Convenience Orientation | PREMIUM | 1.47× | |
| Individualism | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Travelling | THRILL | 0.82× | |
| Price Sensitivity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Waste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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