A data profile of the people who buy, follow and care about Wireless in Australia — modelled from more than twelve digital signal sources. Wireless has an estimated audience of 2,245,468 people in Australia.
Wireless has an estimated audience of 2,245,468 people in Australia. 43.9% are female, 56.1% are male, average age 43.3. Top brand affinities: Bluetooth, Smart device, High-end audio, Wikipedia, Headphones.
Top brand affinities include Bluetooth, Smart device, High-end audio, with strongest over-indexing on Bluetooth (3.98× the country average).
Demographically, the Wireless audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical Wireless fan in Australia is more male, around 43.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bluetooth.
The key figures that characterise the Wireless profile in Australia.
43.9% are female, 56.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 43.3 |
| Estimated audience size | 2,245,468 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Wireless audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.8% |
| Italy | 5.6% |
| Brazil | 4.8% |
The strongest cross-interests of the Wireless audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-end audio | Technology & Electronics | 5.95× | ||
| 02 | Bluetooth | Technology & Electronics | 3.98× | ||
| 03 | Smart device | Technology & Electronics | 3.85× | ||
| 04 | Wearable technology | Technology & Electronics | 2.87× | ||
| 05 | Broadband | Technology & Electronics | 2.72× | ||
| 06 | Headphones | Technology & Electronics | 2.68× | ||
| 07 | Smartwatch | Technology & Electronics | 2.37× | ||
| 08 | Battery charger | Home & Garden | 2.37× | ||
| 09 | Virtual reality | Technology & Electronics | 2.20× | ||
| 10 | Wikipedia | Internet & Social Media | 2.05× | ||
| 11 | Privacy policy | Technology & Electronics | 2.02× | ||
| 12 | Public security | Politics & Society | 2.00× | ||
| 13 | Apple Watch | Technology & Electronics | 1.93× | ||
| 14 | Photovoltaics | Home & Garden | 1.82× | ||
| 15 | Desktop computers | Technology & Electronics | 1.79× | ||
| 16 | Home automation | Technology & Electronics | 1.77× | ||
| 17 | Innovation | Business & Career | 1.76× | ||
| 18 | Sustainable energy | Home & Garden | 1.66× | ||
| 19 | Apple TV | Movies & TV | 1.57× | ||
| 20 | Helicopter | Cars & Mobility | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.33× | |
| Convenience Orientation | PREMIUM | 1.31× | |
| Individualism | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Creativity | OPEN | 0.72× | |
| Pet Ownership | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Wireless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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