Rascasse Audience Intelligence

Bauer Hockey Target Market in United States

Bauer Hockey has an estimated audience of 1.1M people in United States.

#56among Ice hockey in United States
#2501among brands in United States#2093in Sports

The average Bauer Hockey fan in United States is 35.7 years old, more male, and lives primarily in Minnesota.

By number of fans, Bauer Hockey ranks #58 among the 1397 objects in Ice hockey in United States — 0.8× the group median.

Its fans are 2.7 years younger than the group average of 38.4.

Women make up 31.3% of the fan base, 4.2 percentage points fewer than the group average.

Interest is seasonal: January, November and December account for 35% of the year's searches, May is the quietest month.

Most fans live in Minnesota, New York, Michigan.

Top affinities include Calgary Flames, Winnipeg Jets, Ottawa Senators, with strongest over-indexing on Calgary Flames (241.13× the country average).

Demographically, the Bauer Hockey audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Sports Activity, Patriotism.

The typical Bauer Hockey fan in United States is more male, around 35.7 years old, with strong Sports Activity tendencies and a notable affinity for Calgary Flames.

Category: Sports · Type: Brand · Subtype: Ice hockey

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in United States
Gender
31.3%♀
68.7% male
Age
35.7
average years
Country rank
#22771
among all objects in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Bauer Hockey

31.3% are female, 68.7% are male, average age 35.7.

Fig. 02

Gender split

31.3%
Female
68.7%
Male
Demographic split for Bauer Hockey audience in United States
MetricValue
Female31.3%
Male68.7%
Average age35.7
Estimated audience size1.1M
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Bauer Hockey audience in United States
Age bracketShare%
16-2431%
25-3422%
35-4417%
45-5416%
55+14%
Fig. 04

Worldwide distribution

36.9%

of the worldwide Bauer Hockey audience comes from United States.

Worldwide audience distribution share by country for Bauer Hockey
CountryShare
Canada42.2%
United States36.9%
Germany3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bauer Hockey customers by region in United States
#RegionReachAffinity×
01Minnesota~70K3.59×
02New Hampshire~20K3.58×
03North Dakota~8K3.05×
04Massachusetts~50K2.16×
05Alaska~5K2.04×
06Maine~8K1.83×
07Vermont~4K1.79×
08Michigan~50K1.65×
09Wisconsin~30K1.60×
10Rhode Island~5K1.44×
11South Dakota~4K1.38×
12Connecticut~20K1.27×
13Colorado~20K1.19×
14Wyoming~2K1.18×
15Montana~4K1.14×
16Pennsylvania~40K0.98×
17New York~60K0.95×
18Illinois~40K0.92×
19Missouri~20K0.89×
20Idaho~5K0.87×
21Mississippi~8K0.85×
22Delaware~3K0.84×
23Utah~9K0.83×
24Nebraska~5K0.83×
25West Virginia~5K0.82×
26Hawaii~4K0.82×
27Indiana~20K0.81×
28Iowa~9K0.81×
29New Mexico~6K0.79×
30Arkansas~8K0.78×
31New Jersey~20K0.76×
32Louisiana~10K0.75×
33Ohio~30K0.74×
34Kansas~7K0.72×
35Oklahoma~9K0.70×
36Nevada~7K0.69×
37Washington~20K0.67×
38Kentucky~10K0.66×
39Alabama~10K0.65×
40Oregon~9K0.64×
41South Carolina~10K0.62×
42Maryland~10K0.60×
43Virginia~20K0.59×
44Arizona~10K0.59×
45Tennessee~10K0.58×
46North Carolina~20K0.56×
47Florida~30K0.49×
48Georgia~20K0.47×
49California~50K0.39×
50Texas~30K0.35×
Fig. 06

Affinity by region

Affinity by region — Bauer Hockey, United States
0.35×1.00×3.59×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bauer Hockey audience vs. the country average
#·InterestCategoryAffinity×
01Calgary FlamesSports241.13×
02Winnipeg JetsSports237.35×
03Ottawa SenatorsSports229.28×
04Florida PanthersSports193.05×
05Edmonton OilersSports170.41×
06Columbus Blue JacketsSports168.81×
07Vancouver CanucksSports168.59×
08Dallas StarsSports166.34×
09Colorado AvalancheSports161.46×
10Sidney CrosbySports152.36×
11Toronto Maple LeafsSports146.28×
12Minnesota WildSports140.75×
13Stanley Cup playoffsSports136.86×
14San Jose SharksSports136.23×
15Anaheim DucksSports135.85×
16New York RangersSports115.18×
17New York IslandersSports113.77×
18Buffalo SabresSports103.76×
19Detroit Red WingsSports100.66×
20Pittsburgh PenguinsSports75.04×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bauer Hockey audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bauer Hockey audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.21×
PatriotismCONSERVATISM1.10×
Career OrientationPOWER1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bauer Hockey audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.43×
DIY MentalityTHRILL0.45×
SpiritualityBALANCE0.48×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bauer Hockey over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/bauer-hockey-28856” · Methodology