A data profile of the people who buy, follow and care about Adolescence in Brazil — modelled from more than twelve digital signal sources. Adolescence has an estimated audience of 5,148,110 people in Brazil.
Adolescence has an estimated audience of 5,148,110 people in Brazil. 71.8% are female, 28.2% are male, average age 34.9. Top brand affinities: Seleção Brasileira, Rick and Morty, Instagram, Borussia Dortmund, Rock music.
Top brand affinities include Seleção Brasileira, Rick and Morty, Instagram, with strongest over-indexing on Seleção Brasileira (1.88× the country average).
Demographically, the Adolescence audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Tradition, Individualism.
The typical Adolescence fan in Brazil is more female, around 34.9 years old, with strong Tradition tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Adolescence profile in Brazil.
71.8% are female, 28.2% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 34.9 |
| Estimated audience size | 5,148,110 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Adolescence audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 5.2% |
| Italy | 4.6% |
The strongest cross-interests of the Adolescence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 5.25× | ||
| 02 | Borussia Dortmund | Sports | 5.25× | ||
| 03 | Toy Story (franchise) | Movies & TV | 5.25× | ||
| 04 | Arrow | Movies & TV | 5.25× | ||
| 05 | Philippe Coutinho | Sports | 4.97× | ||
| 06 | Germany | Travel & Leisure | 4.52× | ||
| 07 | Campeonato Carioca | Sports | 3.75× | ||
| 08 | Spanish language | Politics & Society | 2.28× | ||
| 09 | Rock music | Music & Radio | 1.96× | ||
| 10 | Seleção Brasileira | Sports | 1.88× | ||
| 11 | Pop music | Music & Radio | 1.87× | ||
| 12 | Hip hop music | Music & Radio | 1.87× | ||
| 13 | Internet & Social Media | 1.86× | |||
| 14 | Country music | Music & Radio | 1.84× | ||
| 15 | Soul music | Music & Radio | 1.80× | ||
| 16 | Medicine | Business & Career | 1.73× | ||
| 17 | Jazz music | Music & Radio | 1.68× | ||
| 18 | Shopping malls | Shopping | 1.64× | ||
| 19 | Action movies | Movies & TV | 1.57× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.66× | |
| Individualism | JOY | 1.47× | |
| Creativity | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.62× | |
| Luxury Orientation | PREMIUM | 0.65× | |
| Need for Security | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Adolescence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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