A data profile of the people who buy, follow and care about Judiciary in Brazil — modelled from more than twelve digital signal sources. Judiciary has an estimated audience of 3,860,317 people in Brazil.
Judiciary has an estimated audience of 3,860,317 people in Brazil. 56.1% are female, 43.9% are male, average age 43.7. Top brand affinities: MSN, Localiza, Enel, JusBrasil, Petrobras.
Top brand affinities include MSN, Localiza, Enel, with strongest over-indexing on MSN (2.37× the country average).
Demographically, the Judiciary audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Judiciary fan in Brazil is more female, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Judiciary profile in Brazil.
56.1% are female, 43.9% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 43.7 |
| Estimated audience size | 3,860,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Judiciary audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 19.0% |
| United States | 16.3% |
| Germany | 3.5% |
The strongest cross-interests of the Judiciary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crime fiction | Literature | 2.89× | ||
| 02 | Petrobras | Cars & Mobility | 2.46× | ||
| 03 | MSN | News | 2.37× | ||
| 04 | Maria Bethânia | Music & Radio | 2.37× | ||
| 05 | Swarovski | Fashion & Accessoires | 2.15× | ||
| 06 | Island | Travel & Leisure | 1.82× | ||
| 07 | Activism | Politics & Society | 1.81× | ||
| 08 | JusBrasil | Internet & Social Media | 1.76× | ||
| 09 | Enel | Home & Garden | 1.74× | ||
| 10 | True Detective | Movies & TV | 1.74× | ||
| 11 | Localiza | Cars & Mobility | 1.66× | ||
| 12 | Lodging | Travel & Leisure | 1.63× | ||
| 13 | Business class | Travel & Leisure | 1.63× | ||
| 14 | Dafiti | Fashion & Accessoires | 1.62× | ||
| 15 | Master of Business Administration | Business & Career | 1.62× | ||
| 16 | Google Maps | Internet & Social Media | 1.58× | ||
| 17 | Wikipedia | Internet & Social Media | 1.57× | ||
| 18 | Khan Academy | Business & Career | 1.56× | ||
| 19 | Accounting | Business & Career | 1.52× | ||
| 20 | Happy hour | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.08× | |
| Patriotism | CONSERVATISM | 2.18× | |
| Career Orientation | POWER | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Spirituality | BALANCE | 0.73× | |
| Tradition | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Judiciary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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