A data profile of the people who buy, follow and care about Porto Alegre in Brazil — modelled from more than twelve digital signal sources. Porto Alegre has an estimated audience of 7,377,166 people in Brazil.
Porto Alegre has an estimated audience of 7,377,166 people in Brazil. 65.8% are female, 34.2% are male, average age 43.4. Top brand affinities: Instagram, Dafiti, Country music, Coritiba Foot Ball Club, Rock music.
Top brand affinities include Instagram, Dafiti, Country music, with strongest over-indexing on Instagram (1.7× the country average).
Demographically, the Porto Alegre audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Porto Alegre fan in Brazil is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the Porto Alegre profile in Brazil.
65.8% are female, 34.2% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 43.4 |
| Estimated audience size | 7,377,166 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Porto Alegre audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 90.4% |
| United States | 1.4% |
| Portugal | 1.2% |
The strongest cross-interests of the Porto Alegre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Banrisul | Business & Career | 3.00× | ||
| 02 | Dafiti | Fashion & Accessoires | 2.90× | ||
| 03 | Submarino | Shopping | 2.35× | ||
| 04 | Coritiba Foot Ball Club | Sports | 2.27× | ||
| 05 | Olympikus | Sports | 2.18× | ||
| 06 | Centauro | Cars & Mobility | 2.13× | ||
| 07 | Spanish language | Politics & Society | 2.02× | ||
| 08 | MSN | News | 1.97× | ||
| 09 | Country music | Music & Radio | 1.75× | ||
| 10 | Netshoes | Shopping | 1.75× | ||
| 11 | Rock music | Music & Radio | 1.71× | ||
| 12 | Internet & Social Media | 1.70× | |||
| 13 | Pop music | Music & Radio | 1.69× | ||
| 14 | Real property | Home & Garden | 1.68× | ||
| 15 | Hip hop music | Music & Radio | 1.66× | ||
| 16 | Shopping malls | Shopping | 1.63× | ||
| 17 | Drawing | Home & Garden | 1.61× | ||
| 18 | Public transport | Cars & Mobility | 1.61× | ||
| 19 | Havaianas | Fashion & Accessoires | 1.58× | ||
| 20 | Medicine | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.53× | |
| Tradition | CONSERVATISM | 1.44× | |
| Individualism | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.72× | |
| Community Orientation | OPEN | 0.77× | |
| Early Adopter Mentality | POWER | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Porto Alegre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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