A data profile of the people who buy, follow and care about South Region, Brazil in Brazil — modelled from more than twelve digital signal sources. South Region, Brazil has an estimated audience of 7,349,694 people in Brazil.
South Region, Brazil has an estimated audience of 7,349,694 people in Brazil. 56.8% are female, 43.2% are male, average age 37.4. Top brand affinities: Instagram, Country music, Shopping malls, Rock music, Medicine.
Top brand affinities include Instagram, Country music, Shopping malls, with strongest over-indexing on Instagram (2.22× the country average).
Demographically, the South Region, Brazil audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical South Region, Brazil fan in Brazil is more female, around 37.4 years old, with strong Community Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the South Region, Brazil profile in Brazil.
56.8% are female, 43.2% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 37.4 |
| Estimated audience size | 7,349,694 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide South Region, Brazil audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 80.9% |
| Portugal | 3.8% |
| United States | 2.8% |
The strongest cross-interests of the South Region, Brazil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Country music | Music & Radio | 2.33× | ||
| 02 | Internet & Social Media | 2.22× | |||
| 03 | Rock music | Music & Radio | 2.22× | ||
| 04 | Pop music | Music & Radio | 2.22× | ||
| 05 | Shopping malls | Shopping | 2.18× | ||
| 06 | Medicine | Business & Career | 2.17× | ||
| 07 | Hip hop music | Music & Radio | 2.07× | ||
| 08 | Air pollution | Health | 1.93× | ||
| 09 | Rail transport | Travel & Leisure | 1.75× | ||
| 10 | Soul music | Music & Radio | 1.72× | ||
| 11 | Public transport | Cars & Mobility | 1.69× | ||
| 12 | Sports club | Sports | 1.69× | ||
| 13 | Heavy metal music | Music & Radio | 1.68× | ||
| 14 | Inter Milan | Sports | 1.68× | ||
| 15 | Jazz music | Music & Radio | 1.60× | ||
| 16 | Action movies | Movies & TV | 1.60× | ||
| 17 | Basketball | Sports | 1.60× | ||
| 18 | Pub | Food & Beverages | 1.54× | ||
| 19 | Fragrances | Beauty & Wellness | 1.52× | ||
| 20 | Adam Sandler | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Tradition | CONSERVATISM | 1.46× | |
| Individualism | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Quality Awareness | PREMIUM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for South Region, Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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