A data profile of the people who buy, follow and care about Theatrical scenery in Brazil — modelled from more than twelve digital signal sources. Theatrical scenery has an estimated audience of 4,283,771 people in Brazil.
Theatrical scenery has an estimated audience of 4,283,771 people in Brazil. 79.3% are female, 20.7% are male, average age 41.1. Top brand affinities: Knitting, Duvet, Real property, Do it yourself (DIY), Microwave oven.
Top brand affinities include Knitting, Duvet, Real property, with strongest over-indexing on Knitting (1.86× the country average).
Demographically, the Theatrical scenery audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Creativity.
The typical Theatrical scenery fan in Brazil is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Knitting.
The key figures that characterise the Theatrical scenery profile in Brazil.
79.3% are female, 20.7% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 79.3% |
| Male | 20.7% |
| Average age | 41.1 |
| Estimated audience size | 4,283,771 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Theatrical scenery audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 63.3% |
| United States | 15.5% |
| France | 4.8% |
The strongest cross-interests of the Theatrical scenery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 4.05× | ||
| 02 | Microwave oven | Home & Garden | 2.31× | ||
| 03 | Blanket | Home & Garden | 2.04× | ||
| 04 | Knitting | Home & Garden | 1.86× | ||
| 05 | Wedding planner | Kids & Family | 1.77× | ||
| 06 | Hair removal | Beauty & Wellness | 1.69× | ||
| 07 | Brad Pitt | Movies & TV | 1.69× | ||
| 08 | Real property | Home & Garden | 1.68× | ||
| 09 | Cancer awareness | Health | 1.68× | ||
| 10 | Private school | Kids & Family | 1.67× | ||
| 11 | Renovation | Home & Garden | 1.60× | ||
| 12 | Permanent makeup | Beauty & Wellness | 1.58× | ||
| 13 | Tom Cruise | Movies & TV | 1.56× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.55× | ||
| 15 | Gardening | Home & Garden | 1.55× | ||
| 16 | Skyscanner | Travel & Leisure | 1.54× | ||
| 17 | Ecotourism | Business & Career | 1.52× | ||
| 18 | Health insurance | Business & Career | 1.51× | ||
| 19 | Physical therapy | Business & Career | 1.51× | ||
| 20 | Hair iron | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.76× | |
| Creativity | OPEN | 1.86× | |
| Design Affinity | PREMIUM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.57× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Patriotism | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Theatrical scenery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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