A data profile of the people who buy, follow and care about Portugal in Switzerland — modelled from more than twelve digital signal sources. Portugal has an estimated audience of 876,695 people in Switzerland.
Portugal has an estimated audience of 876,695 people in Switzerland. 57.9% are female, 42.1% are male, average age 41.8. Top brand affinities: Conforama, S.L. Benfica, Fnac, Aldi, Hypermarket.
Top brand affinities include Conforama, S.L. Benfica, Fnac, with strongest over-indexing on Conforama (1.84× the country average).
Demographically, the Portugal audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Portugal fan in Switzerland is more female, around 41.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Conforama.
The key figures that characterise the Portugal profile in Switzerland.
57.9% are female, 42.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 41.8 |
| Estimated audience size | 876,695 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Portugal audience comes from Switzerland.
| Country | Share |
|---|---|
| Brazil | 15.6% |
| United States | 8.3% |
| Spain | 7.7% |
The strongest cross-interests of the Portugal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TAP Portugal | Travel & Leisure | 5.16× | ||
| 02 | OLX | Shopping | 5.10× | ||
| 03 | S.L. Benfica | Sports | 5.08× | ||
| 04 | Hypermarket | Shopping | 4.57× | ||
| 05 | Sports betting | Games | 3.53× | ||
| 06 | Lisbon | Travel & Leisure | 3.53× | ||
| 07 | Online gambling | Games | 3.53× | ||
| 08 | Fnac | Shopping | 2.74× | ||
| 09 | La Liga | Sports | 2.60× | ||
| 10 | Subscription business model | Shopping | 2.47× | ||
| 11 | Mother's Day | Kids & Family | 2.05× | ||
| 12 | Conforama | Home & Garden | 1.84× | ||
| 13 | Primark | Shopping | 1.83× | ||
| 14 | Solar energy | Home & Garden | 1.79× | ||
| 15 | Zara | Shopping | 1.72× | ||
| 16 | La Redoute | Shopping | 1.70× | ||
| 17 | Swimming pool | Sports | 1.63× | ||
| 18 | YouTube Music | Internet & Social Media | 1.55× | ||
| 19 | Poetry | Literature | 1.54× | ||
| 20 | Aldi | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.82× | |
| Indulgence | JOY | 1.61× | |
| Mindfulness | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.88× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Community Orientation | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Portugal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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