Alo Yoga Audience in Germany
Alo Yoga has an estimated audience of 252,462 people in Germany. 60.8% are female, 39.2% are male, average age 39.0. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Tagesschau, Spiegel Online, Do it yourself (DIY), H&M, Airbnb.
The average Alo Yoga fan in Germany is 39.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Tagesschau, Spiegel Online, Do it yourself (DIY), with strongest over-indexing on Tagesschau (1.67× the country average). Demographically, the Alo Yoga audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Yoga
Demographics of Alo Yoga fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 39.0 |
| Estimated audience size | 252,462 |
Audience persona
The typical Alo Yoga fan in Germany is more female, around 39.0 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 64,137 | 1.58× |
| Nordrhein-Westfalen | 61,060 | 1.11× |
| Hessen | 36,016 | 1.87× |
| Baden-Württemberg | 35,776 | 1.04× |
| Berlin | 24,617 | 2.18× |
| Niedersachsen | 17,170 | 0.7× |
| Hamburg | 11,909 | 2.09× |
| Rheinland-Pfalz | 9,622 | 0.76× |
| Schleswig-Holstein | 7,179 | 0.79× |
| Sachsen | 6,959 | 0.56× |
| Brandenburg | 4,942 | 0.63× |
| Thüringen | 2,586 | 0.4× |
| Sachsen-Anhalt | 2,431 | 0.37× |
| Bremen | 2,106 | 0.98× |
| Mecklenburg-Vorpommern | 2,007 | 0.42× |
| Saarland | 1,624 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.67× | Movies & TV |
| Spiegel Online | 1.79× | News |
| Do it yourself (DIY) | 1.56× | Home & Garden |
| H&M | 1.55× | Shopping |
| Airbnb | 1.63× | Travel & Leisure |
| Natural foods | 2.91× | Food & Beverages |
| Transfermarkt | 1.7× | Sports |
| Immowelt | 1.83× | Home & Garden |
| Drop shipping | 1.84× | Shopping |
| Self care | 2.04× | Health |
| Bedroom furniture | 2.73× | Home & Garden |
| Primark | 1.71× | Shopping |
| Ariana Grande | 2.93× | Music & Radio |
| Breuninger | 1.67× | Fashion & Accessoires |
| Vacations | 1.51× | Travel & Leisure |
| Chihuahua (dog) | 1.98× | Pets & Animals |
| Skin care | 1.75× | Beauty & Wellness |
| Stuttgart | 1.7× | Travel & Leisure |
| Zac Efron | 3.86× | Movies & TV |
| Flowering plant | 2.33× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.45 |
| Sports Activity | POWER | 1.42 |
| Indulgence | JOY | 1.26 |
| Luxury Orientation | PREMIUM | 1.22 |
| DIY Mentality | THRILL | 1.2 |
| Creativity | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.2% |
| Canada | 5.0% |
| China | 4.4% |
See Alo Yoga audiences in other countries
More Yoga audiences in Germany
- Yoga Aktuell (29,919)
- core power (14,275)
- TriYoga (4,215)
- YogaWorks (2,054)
- DoYouYoga.com (862)
Frequently asked questions
How many fans does Alo Yoga have in Germany?
Alo Yoga has an estimated audience of 252,462 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Alo Yoga fans?
60.8% of Alo Yoga fans are female, 39.2% are male, with an average age of 39.0 years.
Which brands do Alo Yoga fans like most?
Alo Yoga fans show strongest brand affinity for Tagesschau (1.67×), Spiegel Online (1.79×), and Do it yourself (DIY) (1.56×) over the country average.
Where do Alo Yoga fans live in Germany?
Alo Yoga fans in Germany are most concentrated in Bayern (reach 64,137), Nordrhein-Westfalen (reach 61,060), and Hessen (reach 36,016). These three regions account for the largest share of the active audience.
What other brands do Alo Yoga fans also like?
Beyond Alo Yoga itself, the audience over-indexes on Spiegel Online (1.79×), Do it yourself (DIY) (1.56×), H&M (1.55×), and Airbnb (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alo Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.