Anna Planken Audience in Germany
A data profile of the people who buy, follow and care about Anna Planken in Germany — modelled from more than twelve digital signal sources. Anna Planken has an estimated audience of 802,448 people in Germany.
The average Anna Planken fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Tagesschau, Transfermarkt, Storm of Love, with strongest over-indexing on Tagesschau (3.4× the country average).
Demographically, the Anna Planken audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Anna Planken fan in Germany is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Anna Planken profile in Germany.
Search interest · 12-month trend
Demographics of Anna Planken fans
56.7% are female, 43.3% are male, average age 42.6.
Gender split
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 42.6 |
| Estimated audience size | 802,448 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Anna Planken audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 92.5% |
| Austria | 2.0% |
| Switzerland | 1.3% |
Geography
Where the Anna Planken audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~30K | 1.47× | |
| 02 | Nordrhein-Westfalen | ~200K | 1.36× | |
| 03 | Sachsen-Anhalt | ~20K | 1.18× | |
| 04 | Mecklenburg-Vorpommern | ~20K | 1.16× | |
| 05 | Niedersachsen | ~90K | 1.14× | |
| 06 | Schleswig-Holstein | ~30K | 1.09× | |
| 07 | Saarland | ~10K | 1.06× | |
| 08 | Rheinland-Pfalz | ~40K | 1.02× | |
| 09 | Brandenburg | ~20K | 1.01× | |
| 10 | Sachsen | ~40K | 0.98× | |
| 11 | Hessen | ~50K | 0.85× | |
| 12 | Bayern | ~100K | 0.81× | |
| 13 | Hamburg | ~10K | 0.81× | |
| 14 | Baden-Württemberg | ~90K | 0.79× | |
| 15 | Bremen | ~5K | 0.73× | |
| 16 | Berlin | ~20K | 0.61× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Anna Planken audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Das Erste | Movies & TV | 7.46× | ||
| 02 | Scooby-Doo | Movies & TV | 6.84× | ||
| 03 | Storm of Love | Movies & TV | 6.43× | ||
| 04 | Breakfast television | Movies & TV | 5.67× | ||
| 05 | Transfermarkt | Sports | 4.64× | ||
| 06 | German television comedy | Movies & TV | 3.91× | ||
| 07 | Satire | Literature | 3.83× | ||
| 08 | Tagesschau | Movies & TV | 3.40× | ||
| 09 | Bayerischer Rundfunk | Movies & TV | 3.17× | ||
| 10 | Sportschau | Sports | 3.08× | ||
| 11 | MSN | News | 3.08× | ||
| 12 | Roland Kaiser | Music & Radio | 2.93× | ||
| 13 | Western Union | Business & Career | 2.87× | ||
| 14 | Westdeutscher Rundfunk | Movies & TV | 2.63× | ||
| 15 | RTL Television | Movies & TV | 2.46× | ||
| 16 | Vacations | Travel & Leisure | 2.39× | ||
| 17 | ZDF | Movies & TV | 2.30× | ||
| 18 | Nature | Home & Garden | 2.29× | ||
| 19 | Müller (company) | Food & Beverages | 1.97× | ||
| 20 | Politics | Politics & Society | 1.74× |
Personality of the Anna Planken audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.57× | |
| Spirituality | BALANCE | 1.49× | |
| Need for Security | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.65× | |
| Design Affinity | PREMIUM | 0.66× | |
| Luxury Orientation | PREMIUM | 0.70× |
Frequently asked questions
How many fans does Anna Planken have in Germany?
Anna Planken has an estimated audience of 802,448 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Anna Planken fans?
56.7% of Anna Planken fans are female, 43.3% are male, with an average age of 42.6 years.
Which brands do Anna Planken fans like most?
Anna Planken fans show strongest brand affinity for Tagesschau (3.4×), Transfermarkt (4.64×), and Storm of Love (6.43×) over the country average.
Where do Anna Planken fans live in Germany?
Anna Planken fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Niedersachsen (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Anna Planken fans also like?
Beyond Anna Planken itself, the audience over-indexes on Transfermarkt (4.64×), Storm of Love (6.43×), Das Erste (7.46×), and Scooby-Doo (6.84×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Anna Planken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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