ATP Wien Audience in Germany
ATP Wien has an estimated audience of 257,365 people in Germany. 42.3% are female, 57.7% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: VfL Wolfsburg, Unique Gifts, Progressive rock, Litter box, Peschici.
The average ATP Wien fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include VfL Wolfsburg, Unique Gifts, Progressive rock, with strongest over-indexing on VfL Wolfsburg (2.38× the country average). Demographically, the ATP Wien audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Tennis
Demographics of ATP Wien fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 39.9 |
| Estimated audience size | 257,365 |
Audience persona
The typical ATP Wien fan in Germany is more male, around 39.9 years old, with strong Sports Activity tendencies and a notable affinity for VfL Wolfsburg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,805 | 1.26× |
| Bayern | 60,334 | 1.46× |
| Baden-Württemberg | 50,252 | 1.43× |
| Niedersachsen | 33,302 | 1.33× |
| Hessen | 25,172 | 1.28× |
| Rheinland-Pfalz | 16,322 | 1.27× |
| Schleswig-Holstein | 13,962 | 1.51× |
| Berlin | 8,238 | 0.72× |
| Hamburg | 7,585 | 1.3× |
| Sachsen | 6,401 | 0.51× |
| Saarland | 3,618 | 1.15× |
| Brandenburg | 3,319 | 0.42× |
| Sachsen-Anhalt | 3,152 | 0.47× |
| Thüringen | 2,986 | 0.46× |
| Mecklenburg-Vorpommern | 2,753 | 0.56× |
| Bremen | 1,939 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VfL Wolfsburg | 2.38× | Sports |
| Unique Gifts | 1.91× | Shopping |
| Progressive rock | 2.06× | Music & Radio |
| Litter box | 1.54× | Pets & Animals |
| Peschici | 12.44× | Travel & Leisure |
| Birthday Gifts | 1.88× | Kids & Family |
| Snow White (Fables) | 2.17× | Literature |
| Graham Greene | 4.14× | Literature |
| Hays, Kansas | 4.47× | Travel & Leisure |
| 3D printing | 1.51× | Technology & Electronics |
| Graham Greene (actor) | 2.62× | |
| Hypertext | 1.84× | Technology & Electronics |
| Noodle (Gorillaz) | 1.95× | Music & Radio |
| Guy Torry | 13.74× | Movies & TV |
| Cosenza Calcio | 8.3× | Sports |
| Leverage (TV series) | 3.05× | Movies & TV |
| Knauf Insulation | 6.07× | Business & Career |
| Bully (2011 film) | 3.02× | Movies & TV |
| Alaska | 1.78× | Travel & Leisure |
| Hebe | 2.36× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.58 |
| Early Adopter Mentality | POWER | 1.42 |
| Indulgence | JOY | 1.18 |
| Patriotism | CONSERVATISM | 1.18 |
| Career Orientation | POWER | 1.02 |
| Social Media Usage | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 45.8% |
| Austria | 26.7% |
| Germany | 18.4% |
See ATP Wien audiences in other countries
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Boris Becker (2,992,722)
- Carlos Alcaraz (2,763,027)
- Novak Djokovic (2,523,608)
Frequently asked questions
How many fans does ATP Wien have in Germany?
ATP Wien has an estimated audience of 257,365 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ATP Wien fans?
42.3% of ATP Wien fans are female, 57.7% are male, with an average age of 39.9 years.
Which brands do ATP Wien fans like most?
ATP Wien fans show strongest brand affinity for VfL Wolfsburg (2.38×), Unique Gifts (1.91×), and Progressive rock (2.06×) over the country average.
Where do ATP Wien fans live in Germany?
ATP Wien fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,805), Bayern (reach 60,334), and Baden-Württemberg (reach 50,252). These three regions account for the largest share of the active audience.
What other brands do ATP Wien fans also like?
Beyond ATP Wien itself, the audience over-indexes on Unique Gifts (1.91×), Progressive rock (2.06×), Litter box (1.54×), and Peschici (12.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ATP Wien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.