Rascasse Audience Intelligence

ATP Wien Audience in Germany

A data profile of the people who buy, follow and care about ATP Wien in Germany — modelled from more than twelve digital signal sources. ATP Wien has an estimated audience of 232,273 people in Germany.

#63among Tennis in Germany#296among Event in Germany#1677in Sports

The average ATP Wien fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kevin Costner, Alexander Zverev, The Championships, Wimbledon, with strongest over-indexing on Kevin Costner (35.5× the country average).

Demographically, the ATP Wien audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ATP Wien fan in Germany is more male, around 37.9 years old, with strong Risk Appetite tendencies and a notable affinity for Kevin Costner.

Category: Sports · Type: Event · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ATP Wien profile in Germany.

Audience size
232K
in Germany
Gender
37.1%♀
62.9% male
Age
37.9
average years
Country rank
#20650
Event in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ATP Wien fans

37.1% are female, 62.9% are male, average age 37.9.

Fig. 02

Gender split

37.1%
Female
62.9%
Male
Demographic split for ATP Wien audience in Germany
MetricValue
Female37.1%
Male62.9%
Average age37.9
Estimated audience size232,273
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the ATP Wien audience in Germany
Age bracketShare%
16-1923%
20-2919%
30-3920%
40-4922%
50+16%
Fig. 04

Worldwide distribution

16.2%

of the worldwide ATP Wien audience comes from Germany.

Worldwide audience distribution share by country for ATP Wien
CountryShare
Italy47.2%
Austria25.6%
Germany16.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ATP Wien audience in Germany is strongest.

Fig. 05

Top regions by affinity

ATP Wien fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.52×
02Schleswig-Holstein~10K1.46×
03Baden-Württemberg~40K1.37×
04Niedersachsen~30K1.28×
05Saarland~4K1.27×
06Hamburg~7K1.25×
07Hessen~20K1.24×
08Rheinland-Pfalz~10K1.22×
09Nordrhein-Westfalen~60K1.19×
10Bremen~2K0.91×
11Berlin~8K0.75×
12Mecklenburg-Vorpommern~3K0.70×
13Brandenburg~4K0.55×
14Sachsen-Anhalt~3K0.53×
15Thüringen~3K0.53×
16Sachsen~6K0.52×
Fig. 06

Affinity by region

Affinity by region — ATP Wien, Germany
0.52×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ATP Wien audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ATP Wien audience
#·InterestCategoryAffinity×
01ATP World TourSports41.12×
02Kevin CostnerMovies & TV35.50×
03Table Tennis World CupSports28.86×
04Serena WilliamsSports21.11×
05The Championships, WimbledonSports15.98×
06Rafael NadalSports15.30×
07Squash (sport)Sports14.78×
08Roger FedererSports13.55×
09Alexander ZverevSports13.06×
10WE FashionFashion & Accessoires12.18×
11Justin EngelSports12.14×
12Australian OpenSports8.82×
13Novak DjokovicSports6.24×
14TipicoGames4.10×
15TransfermarktSports3.71×
16PostbankBusiness & Career3.15×
17SV Werder BremenSports2.33×
18FIFA World CupSports2.06×
19Borussia DortmundSports1.92×
20FC Bayern MunichSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ATP Wien audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ATP Wien audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.27×
PatriotismCONSERVATISM1.26×
Need for SecurityCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ATP Wien audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
DIY MentalityTHRILL0.78×
IndividualismJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ATP Wien have in Germany?

ATP Wien has an estimated audience of 232,273 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of ATP Wien fans?

37.1% of ATP Wien fans are female, 62.9% are male, with an average age of 37.9 years.

03

Which brands do ATP Wien fans like most?

ATP Wien fans show strongest brand affinity for Kevin Costner (35.5×), Alexander Zverev (13.06×), and The Championships, Wimbledon (15.98×) over the country average.

04

Where do ATP Wien fans live in Germany?

ATP Wien fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do ATP Wien fans also like?

Beyond ATP Wien itself, the audience over-indexes on Alexander Zverev (13.06×), The Championships, Wimbledon (15.98×), Serena Williams (21.11×), and Table Tennis World Cup (28.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in Germany

See ATP Wien audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ATP Wien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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