Austrian People's Party Audience in Germany
Austrian People's Party has an estimated audience of 322,163 people in Germany. 40.8% are female, 59.2% are male, average age 42.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Goes, Christmas Gift, Urban Outfitters, Jack White, Israel.
The average Austrian People's Party fan in Germany is 42.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Goes, Christmas Gift, Urban Outfitters, with strongest over-indexing on Goes (2.67× the country average). Demographically, the Austrian People's Party audience skews more male with an average age of 42.8, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Political party
Demographics of Austrian People's Party fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 42.8 |
| Estimated audience size | 322,163 |
Audience persona
The typical Austrian People's Party fan in Germany is more male, around 42.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 77,243 | 1.49× |
| Nordrhein-Westfalen | 72,233 | 1.02× |
| Baden-Württemberg | 51,350 | 1.17× |
| Niedersachsen | 28,786 | 0.92× |
| Hessen | 25,910 | 1.06× |
| Berlin | 17,548 | 1.22× |
| Sachsen | 15,561 | 0.98× |
| Rheinland-Pfalz | 15,078 | 0.93× |
| Schleswig-Holstein | 12,925 | 1.12× |
| Brandenburg | 8,663 | 0.87× |
| Hamburg | 8,142 | 1.12× |
| Thüringen | 8,092 | 0.99× |
| Sachsen-Anhalt | 6,161 | 0.74× |
| Mecklenburg-Vorpommern | 4,246 | 0.69× |
| Saarland | 3,092 | 0.78× |
| Bremen | 2,492 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.67× | Travel & Leisure |
| Christmas Gift | 1.83× | Kids & Family |
| Urban Outfitters | 1.53× | Shopping |
| Jack White | 1.74× | Movies & TV |
| Israel | 1.57× | Travel & Leisure |
| Esra Erol | 4.15× | Movies & TV |
| Headhunters (film) | 3.27× | Movies & TV |
| Jaguar F-Pace | 3.88× | Cars & Mobility |
| Gründerzeit | 3.2× | Politics & Society |
| Jacob Tremblay | 2.69× | Movies & TV |
| JDSU | 1.79× | Business & Career |
| 12 Monkeys (TV series) | 3.25× | Movies & TV |
| Emperor Entertainment Group | 1.9× | Business & Career |
| Final Fantasy VII (Famicom) | 6.96× | Games |
| Metamorphoses | 1.52× | Literature |
| Trakehner | 6.09× | Pets & Animals |
| Keeper (password manager) | 1.77× | Technology & Electronics |
| Hatten | 2.22× | Travel & Leisure |
| Chalkidiki | 1.63× | Travel & Leisure |
| Haarlem | 6.02× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.38 |
| Career Orientation | POWER | 1.31 |
| Patriotism | CONSERVATISM | 1.25 |
| Risk Appetite | THRILL | 1.22 |
| Tradition | CONSERVATISM | 1.21 |
| Need for Security | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 66.4% |
| Germany | 33.3% |
| France | 0.1% |
See Austrian People's Party audiences in other countries
- Austrian People's Party — United States
- Austrian People's Party — United Kingdom
- Austrian People's Party — France
- Austrian People's Party — Italy
- Austrian People's Party — Spain
- Austrian People's Party — Brazil
- Austrian People's Party — Japan
- Austrian People's Party — South Korea
- Austrian People's Party — India
More Political party audiences in Germany
- Social Democratic Party of Germany (4,131,229)
- Christian Social Union in Bavaria (999,068)
- Free Voters (937,628)
- Die PARTEI (484,075)
- Freedom Party of Austria (460,742)
Frequently asked questions
How many fans does Austrian People's Party have in Germany?
Austrian People's Party has an estimated audience of 322,163 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Austrian People's Party fans?
40.8% of Austrian People's Party fans are female, 59.2% are male, with an average age of 42.8 years.
Which brands do Austrian People's Party fans like most?
Austrian People's Party fans show strongest brand affinity for Goes (2.67×), Christmas Gift (1.83×), and Urban Outfitters (1.53×) over the country average.
Where do Austrian People's Party fans live in Germany?
Austrian People's Party fans in Germany are most concentrated in Bayern (reach 77,243), Nordrhein-Westfalen (reach 72,233), and Baden-Württemberg (reach 51,350). These three regions account for the largest share of the active audience.
What other brands do Austrian People's Party fans also like?
Beyond Austrian People's Party itself, the audience over-indexes on Christmas Gift (1.83×), Urban Outfitters (1.53×), Jack White (1.74×), and Israel (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Austrian People's Party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.