Rascasse Audience Intelligence

Austrian People's Party Audience in Germany

Name: Austrian People's Party — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Austrian People's Party in Germany — modelled from more than twelve digital signal sources. Austrian People's Party has an estimated audience of 285,550 people in Germany.

#9among Political party in Germany #84among NGO / Political Party in Germany #893in Politics & Society

The average Austrian People's Party fan in Germany is 42.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Lindsey Vonn, Junge Freiheit, Heath Ledger, with strongest over-indexing on Lindsey Vonn (10.32× the country average).

Demographically, the Austrian People's Party audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Career Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Austrian People's Party fan in Germany is more male, around 42.8 years old, with strong Career Orientation tendencies and a notable affinity for Lindsey Vonn.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Political party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Austrian People's Party profile in Germany.

Audience size

286K

in Germany

Gender

40.8%♀

59.2% male

Age

42.8

average years

Country rank

#17971

NGO / Political Party in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Austrian People's Party fans

40.8% are female, 59.2% are male, average age 42.8.

Fig. 02

Gender split

40.8%

Female

59.2%

Male

Demographic split for Austrian People's Party audience in Germany
Metric	Value
Female	40.8%
Male	59.2%
Average age	42.8
Estimated audience size	285,550

Fig. 03

Age distribution

Age distribution of the Austrian People's Party audience in Germany
Age bracket	Share	%
16-19		15%
20-29		14%
30-39		18%
40-49		26%
50+		28%

Fig. 04

Worldwide distribution

32.8%

of the worldwide Austrian People's Party audience comes from Germany.

Worldwide audience distribution share by country for Austrian People's Party
Country	Share
Austria	65.1%
Germany	32.8%
Switzerland	1.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Austrian People's Party audience in Germany is strongest.

Fig. 05

Top regions by affinity

Austrian People's Party fans by region: top regions in Germany
#	Region	Reach	×
01	Bayern	~80K	1.45×
02	Berlin	~20K	1.16×
03	Baden-Württemberg	~50K	1.15×
04	Schleswig-Holstein	~10K	1.12×
05	Hamburg	~8K	1.10×
06	Hessen	~30K	1.05×
07	Nordrhein-Westfalen	~70K	1.00×
08	Thüringen	~8K	1.00×
09	Sachsen	~20K	0.98×
10	Bremen	~3K	0.96×
11	Rheinland-Pfalz	~20K	0.94×
12	Niedersachsen	~30K	0.92×
13	Brandenburg	~9K	0.88×
14	Saarland	~3K	0.87×
15	Sachsen-Anhalt	~7K	0.80×
16	Mecklenburg-Vorpommern	~5K	0.78×

Affinity by region — Austrian People's Party, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Austrian People's Party audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Austrian People's Party audience
#	Interest	Category	×
01	HypoVereinsbank	Business & Career	12.28×
02	KPMG	Business & Career	10.49×
03	Lindsey Vonn	Sports	10.32×
04	Heute Journal	Movies & TV	9.73×
05	Heath Ledger	Movies & TV	9.49×
06	Voting	Politics & Society	7.58×
07	Junge Freiheit	News	7.54×
08	Neue Zürcher Zeitung	News	6.40×
09	Political science	Business & Career	5.12×
10	Markus Lanz	Movies & TV	4.38×
11	Allgäu	Travel & Leisure	4.32×
12	Hugendubel	Shopping	3.64×
13	Job interview	Business & Career	2.85×
14	Transfermarkt	Sports	2.58×
15	Volunteering	Politics & Society	2.43×
16	Müller (company)	Food & Beverages	2.28×
17	Politics	Politics & Society	2.06×
18	ZDF	Movies & TV	2.02×
19	Nature	Home & Garden	1.97×
20	Tagesschau	Movies & TV	1.90×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Austrian People's Party audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Austrian People's Party audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	2.05×
Spirituality	BALANCE	1.63×
Risk Appetite	THRILL	1.62×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Austrian People's Party audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.67×
Sustainability	BALANCE	0.70×
Creativity	OPEN	0.77×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Austrian People's Party have in Germany?

Austrian People's Party has an estimated audience of 285,550 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Austrian People's Party fans?

40.8% of Austrian People's Party fans are female, 59.2% are male, with an average age of 42.8 years.

Which brands do Austrian People's Party fans like most?

Austrian People's Party fans show strongest brand affinity for Lindsey Vonn (10.32×), Junge Freiheit (7.54×), and Heath Ledger (9.49×) over the country average.

Where do Austrian People's Party fans live in Germany?

Austrian People's Party fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Austrian People's Party fans also like?

Beyond Austrian People's Party itself, the audience over-indexes on Junge Freiheit (7.54×), Heath Ledger (9.49×), Markus Lanz (4.38×), and HypoVereinsbank (12.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Political party audiences in Germany

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European Parliament (1,413,076)
Free Voters (937,628)
Die PARTEI (484,506)
Progressive Socialist Party (441,402)

See Austrian People's Party audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Austrian People's Party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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