Rascasse Audience Intelligence

Ava Max Audience in Germany

A data profile of the people who buy, follow and care about Ava Max in Germany — modelled from more than twelve digital signal sources. Ava Max has an estimated audience of 393,926 people in Germany.

#158among Singer-songwriter in Germany#2857among Person in Germany#1694in Music & Radio

The average Ava Max fan in Germany is 29.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Meghan Trainor, Ariana Grande, Mariah Carey, with strongest over-indexing on Meghan Trainor (23.3× the country average).

Demographically, the Ava Max audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ava Max fan in Germany is more female, around 29.0 years old, with strong Sustainability tendencies and a notable affinity for Meghan Trainor.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ava Max profile in Germany.

Audience size
394K
in Germany
Gender
63.3%♀
36.7% male
Age
29.0
average years
Country rank
#14179
Person in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ava Max fans

63.3% are female, 36.7% are male, average age 29.0.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Ava Max audience in Germany
MetricValue
Female63.3%
Male36.7%
Average age29.0
Estimated audience size393,926
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the Ava Max audience in Germany
Age bracketShare%
16-1950%
20-2921%
30-3913%
40-499%
50+6%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Ava Max audience comes from Germany.

Worldwide audience distribution share by country for Ava Max
CountryShare
United States23.6%
Germany9.6%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ava Max audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ava Max fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~80K1.15×
02Sachsen~20K1.13×
03Hessen~40K1.12×
04Baden-Württemberg~60K1.10×
05Nordrhein-Westfalen~100K1.09×
06Thüringen~10K1.00×
07Mecklenburg-Vorpommern~8K0.99×
08Sachsen-Anhalt~10K0.98×
09Hamburg~9K0.98×
10Niedersachsen~40K0.97×
11Rheinland-Pfalz~20K0.97×
12Brandenburg~10K0.97×
13Berlin~20K0.95×
14Schleswig-Holstein~10K0.91×
15Bremen~3K0.87×
16Saarland~4K0.86×
Fig. 06

Affinity by region

Affinity by region — Ava Max, Germany
0.86×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ava Max audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ava Max audience
#·InterestCategoryAffinity×
01Meghan TrainorMusic & Radio23.30×
02Rita OraMusic & Radio12.52×
03Marvin GayeMusic & Radio12.48×
04Top ChannelMovies & TV11.91×
05Charli XCXMusic & Radio11.18×
06HalseyMusic & Radio10.21×
07Mariah CareyMusic & Radio9.70×
08Lindsay LohanMovies & TV8.98×
09Hailee SteinfeldMovies & TV8.72×
10Ariana GrandeMusic & Radio7.58×
11Dua LipaMusic & Radio7.33×
12Madison BeerMusic & Radio5.22×
13Sabrina CarpenterMusic & Radio5.12×
14Miley CyrusMusic & Radio4.52×
15Nina ChubaMusic & Radio4.10×
16Nelly FurtadoMusic & Radio3.93×
17Taylor SwiftMusic & Radio3.92×
18Millie Bobby BrownMovies & TV3.06×
19Self-awarenessHealth1.99×
20House musicMusic & Radio1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ava Max audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ava Max audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.45×
Luxury OrientationPREMIUM1.36×
Price SensitivityPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ava Max audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.83×
DIY MentalityTHRILL0.88×
IndulgenceJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ava Max have in Germany?

Ava Max has an estimated audience of 393,926 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ava Max fans?

63.3% of Ava Max fans are female, 36.7% are male, with an average age of 29.0 years.

03

Which brands do Ava Max fans like most?

Ava Max fans show strongest brand affinity for Meghan Trainor (23.3×), Ariana Grande (7.58×), and Mariah Carey (9.7×) over the country average.

04

Where do Ava Max fans live in Germany?

Ava Max fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ava Max fans also like?

Beyond Ava Max itself, the audience over-indexes on Ariana Grande (7.58×), Mariah Carey (9.7×), Dua Lipa (7.33×), and Taylor Swift (3.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Ava Max audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ava Max. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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