Ava Max Audience in Germany
Ava Max has an estimated audience of 420,021 people in Germany. 58.8% are female, 41.2% are male, average age 31.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ariana Grande, Meghan Trainor, Sabrina Carpenter, Zendaya, Hailee Steinfeld.
The average Ava Max fan in Germany is 31.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ariana Grande, Meghan Trainor, Sabrina Carpenter, with strongest over-indexing on Ariana Grande (6.25× the country average). Demographically, the Ava Max audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Ava Max fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 31.3 |
| Estimated audience size | 420,021 |
Audience persona
The typical Ava Max fan in Germany is more female, around 31.3 years old, with strong Sustainability tendencies and a notable affinity for Ariana Grande.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,705 | 1.13× |
| Bayern | 79,159 | 1.17× |
| Baden-Württemberg | 64,699 | 1.13× |
| Niedersachsen | 39,118 | 0.96× |
| Hessen | 37,145 | 1.16× |
| Sachsen | 23,422 | 1.14× |
| Rheinland-Pfalz | 20,721 | 0.98× |
| Berlin | 18,766 | 1× |
| Schleswig-Holstein | 13,221 | 0.88× |
| Brandenburg | 11,983 | 0.92× |
| Sachsen-Anhalt | 10,600 | 0.97× |
| Thüringen | 10,577 | 0.99× |
| Hamburg | 9,356 | 0.99× |
| Mecklenburg-Vorpommern | 7,706 | 0.96× |
| Saarland | 4,170 | 0.81× |
| Bremen | 2,931 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ariana Grande | 6.25× | Music & Radio |
| Meghan Trainor | 16.06× | Music & Radio |
| Sabrina Carpenter | 5.97× | Music & Radio |
| Zendaya | 7.51× | Movies & TV |
| Hailee Steinfeld | 10.78× | Movies & TV |
| Harry Potter | 1.71× | Movies & TV |
| Taylor Swift | 3.74× | Music & Radio |
| Mariah Carey | 7.04× | Music & Radio |
| Zayn Malik | 11.12× | Music & Radio |
| Alternative hip hop | 3.09× | Music & Radio |
| H&M | 1.69× | Shopping |
| Lindsay Lohan | 7.35× | Movies & TV |
| Street photography | 2.83× | Technology & Electronics |
| Do it yourself (DIY) | 1.63× | Home & Garden |
| Batman | 1.85× | Movies & TV |
| House music | 2.01× | Music & Radio |
| Primark | 2.04× | Shopping |
| Charli XCX | 8.71× | Music & Radio |
| Musical instrument | 2.27× | Music & Radio |
| Top Channel | 12.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.66 |
| Price Sensitivity | PREMIUM | 1.26 |
| Creativity | OPEN | 1.22 |
| Individualism | JOY | 1.17 |
| Luxury Orientation | PREMIUM | 1.17 |
| Social Media Usage | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Germany | 9.9% |
| France | 5.0% |
See Ava Max audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Ava Max have in Germany?
Ava Max has an estimated audience of 420,021 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ava Max fans?
58.8% of Ava Max fans are female, 41.2% are male, with an average age of 31.3 years.
Which brands do Ava Max fans like most?
Ava Max fans show strongest brand affinity for Ariana Grande (6.25×), Meghan Trainor (16.06×), and Sabrina Carpenter (5.97×) over the country average.
Where do Ava Max fans live in Germany?
Ava Max fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,705), Bayern (reach 79,159), and Baden-Württemberg (reach 64,699). These three regions account for the largest share of the active audience.
What other brands do Ava Max fans also like?
Beyond Ava Max itself, the audience over-indexes on Meghan Trainor (16.06×), Sabrina Carpenter (5.97×), Zendaya (7.51×), and Hailee Steinfeld (10.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ava Max. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.