Rascasse Audience Intelligence

AVM GmbH Target Market in Germany

A data profile of the people who buy, follow and care about AVM GmbH in Germany — modelled from more than twelve digital signal sources. AVM GmbH has an estimated audience of 808,352 people in Germany.

#1020among Brand in Germany#374in Technology & Electronics

The average AVM GmbH fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Efficient energy use, Photovoltaic system, Solar power, with strongest over-indexing on Efficient energy use (4.3× the country average).

Demographically, the AVM GmbH audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical AVM GmbH fan in Germany is more male, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Efficient energy use.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AVM GmbH profile in Germany.

Audience size
808K
in Germany
Gender
2.9%♀
97.1% male
Age
41.6
average years
Country rank
#7818
Brand in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AVM GmbH

2.9% are female, 97.1% are male, average age 41.6.

Fig. 02

Gender split

2.9%
Female
97.1%
Male
Demographic split for AVM GmbH audience in Germany
MetricValue
Female2.9%
Male97.1%
Average age41.6
Estimated audience size808,352
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the AVM GmbH audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3929%
40-4931%
50+15%
Fig. 04

Worldwide distribution

99.3%

of the worldwide AVM GmbH audience comes from Germany.

Worldwide audience distribution share by country for AVM GmbH
CountryShare
Germany99.3%
Italy0.7%
United States0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AVM GmbH audience in Germany is strongest.

Fig. 05

Top regions by affinity

AVM GmbH customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.22×
02Thüringen~30K1.22×
03Brandenburg~30K1.19×
04Saarland~10K1.06×
05Hessen~70K1.05×
06Nordrhein-Westfalen~200K1.04×
07Bayern~100K1.02×
08Sachsen-Anhalt~20K1.02×
09Rheinland-Pfalz~40K1.01×
10Schleswig-Holstein~30K0.97×
11Baden-Württemberg~100K0.96×
12Berlin~40K0.93×
13Sachsen~40K0.91×
14Mecklenburg-Vorpommern~20K0.91×
15Bremen~6K0.85×
16Hamburg~10K0.68×
Fig. 06

Affinity by region

Affinity by region — AVM GmbH, Germany
0.68×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AVM GmbH audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AVM GmbH audience
#·InterestCategoryAffinity×
01Amazon EchoTechnology & Electronics9.37×
02Teufel (manufacturer)Technology & Electronics5.43×
03TonieboxKids & Family5.41×
04Photovoltaic systemHome & Garden5.37×
05Lawn mowerHome & Garden4.72×
06Efficient energy useTechnology & Electronics4.30×
07Home automationTechnology & Electronics4.13×
08Solar powerHome & Garden3.81×
09PhotovoltaicsHome & Garden3.78×
10Aral AGCars & Mobility3.09×
11ThomannShopping3.09×
12Solar energyHome & Garden2.79×
13Cloud computingTechnology & Electronics2.68×
14InnovationBusiness & Career2.61×
15CommerzbankBusiness & Career2.58×
16Hardware storeHome & Garden2.20×
17Obi (store)Shopping1.71×
18VodafoneTechnology & Electronics1.70×
19Deutsche BahnCars & Mobility1.53×
20SV Werder BremenSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AVM GmbH audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AVM GmbH audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.95×
Early Adopter MentalityPOWER1.91×
Quality AwarenessPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AVM GmbH audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.39×
Pet OwnershipJOY0.42×
Risk AppetiteTHRILL0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AVM GmbH's target market in Germany?

AVM GmbH's target market in Germany covers an estimated 808,352 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of AVM GmbH customers?

2.9% of the AVM GmbH audience are female, 97.1% are male, with an average age of 41.6 years.

03

Which brands do AVM GmbH fans like most?

AVM GmbH fans show strongest brand affinity for Efficient energy use (4.3×), Photovoltaic system (5.37×), and Solar power (3.81×) over the country average.

04

Where do AVM GmbH fans live in Germany?

AVM GmbH fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do AVM GmbH fans also like?

Beyond AVM GmbH itself, the audience over-indexes on Photovoltaic system (5.37×), Solar power (3.81×), Commerzbank (2.58×), and Photovoltaics (3.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See AVM GmbH audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for AVM GmbH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →