AVM GmbH Audience in Germany
AVM GmbH has an estimated audience of 353,047 people in Germany. 2.9% are female, 97.1% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Photovoltaic system, Solar power, Obi (store), Aral AG, Efficient energy use.
The average AVM GmbH fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Photovoltaic system, Solar power, Obi (store), with strongest over-indexing on Photovoltaic system (5.65× the country average). Demographically, the AVM GmbH audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of AVM GmbH fans
| Metric | Value |
|---|---|
| Female | 2.9% |
| Male | 97.1% |
| Average age | 41.6 |
| Estimated audience size | 353,047 |
Audience persona
The typical AVM GmbH fan in Germany is more male, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Photovoltaic system.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 203,638 | 1.06× |
| Bayern | 147,103 | 1.04× |
| Baden-Württemberg | 115,703 | 0.97× |
| Niedersachsen | 105,508 | 1.24× |
| Hessen | 73,277 | 1.09× |
| Rheinland-Pfalz | 44,170 | 1× |
| Sachsen | 39,479 | 0.92× |
| Berlin | 36,891 | 0.94× |
| Brandenburg | 33,002 | 1.21× |
| Schleswig-Holstein | 30,247 | 0.96× |
| Thüringen | 26,972 | 1.2× |
| Sachsen-Anhalt | 23,006 | 1.01× |
| Mecklenburg-Vorpommern | 14,945 | 0.89× |
| Hamburg | 13,448 | 0.68× |
| Saarland | 10,724 | 0.99× |
| Bremen | 5,989 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Photovoltaic system | 5.65× | Home & Garden |
| Solar power | 4.15× | Home & Garden |
| Obi (store) | 2.42× | Shopping |
| Aral AG | 2.58× | Cars & Mobility |
| Efficient energy use | 3.51× | Technology & Electronics |
| Commerzbank | 2.52× | Business & Career |
| Photovoltaics | 3.83× | Home & Garden |
| Home automation | 4.54× | Technology & Electronics |
| Hardware store | 2.6× | Home & Garden |
| Vodafone | 1.96× | Technology & Electronics |
| SV Werder Bremen | 1.72× | Sports |
| Renewable energy | 2.1× | Business & Career |
| Solar energy | 2.22× | Home & Garden |
| Computer hardware | 2.57× | Technology & Electronics |
| Lawn mower | 4.18× | Home & Garden |
| Smart TV | 3.48× | Technology & Electronics |
| Cloud computing | 2.38× | Technology & Electronics |
| Sustainable energy | 2.1× | Home & Garden |
| Innovation | 2.15× | Business & Career |
| Apple | 1.55× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.99 |
| Early Adopter Mentality | POWER | 1.94 |
| Quality Awareness | PREMIUM | 1.65 |
| Patriotism | CONSERVATISM | 1.64 |
| DIY Mentality | THRILL | 1.55 |
| Need for Security | CONSERVATISM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.4% |
| Italy | 1.5% |
| United States | 0.1% |
See AVM GmbH audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does AVM GmbH have in Germany?
AVM GmbH has an estimated audience of 353,047 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of AVM GmbH fans?
2.9% of AVM GmbH fans are female, 97.1% are male, with an average age of 41.6 years.
Which brands do AVM GmbH fans like most?
AVM GmbH fans show strongest brand affinity for Photovoltaic system (5.65×), Solar power (4.15×), and Obi (store) (2.42×) over the country average.
Where do AVM GmbH fans live in Germany?
AVM GmbH fans in Germany are most concentrated in Nordrhein-Westfalen (reach 203,638), Bayern (reach 147,103), and Baden-Württemberg (reach 115,703). These three regions account for the largest share of the active audience.
What other brands do AVM GmbH fans also like?
Beyond AVM GmbH itself, the audience over-indexes on Solar power (4.15×), Obi (store) (2.42×), Aral AG (2.58×), and Efficient energy use (3.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for AVM GmbH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.