Balea Audience in Germany
Balea has an estimated audience of 244,525 people in Germany. 97.6% are female, 2.4% are male, average age 30.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wetter.de, Patty, In aller Freundschaft, Simone Ballack, Flower bouquet.
The average Balea fan in Germany is 30.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wetter.de, Patty, In aller Freundschaft, with strongest over-indexing on Wetter.de (1.53× the country average). Demographically, the Balea audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Balea fans
| Metric | Value |
|---|---|
| Female | 97.6% |
| Male | 2.4% |
| Average age | 30.3 |
| Estimated audience size | 244,525 |
Audience persona
The typical Balea fan in Germany is more female, around 30.3 years old, with strong Sustainability tendencies and a notable affinity for Wetter.de.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,575 | 1.23× |
| Bayern | 41,738 | 1.06× |
| Baden-Württemberg | 37,248 | 1.12× |
| Niedersachsen | 24,048 | 1.01× |
| Hessen | 20,883 | 1.12× |
| Rheinland-Pfalz | 13,678 | 1.12× |
| Berlin | 12,113 | 1.11× |
| Sachsen | 9,887 | 0.82× |
| Schleswig-Holstein | 8,398 | 0.96× |
| Hamburg | 7,408 | 1.34× |
| Brandenburg | 6,264 | 0.83× |
| Sachsen-Anhalt | 5,163 | 0.81× |
| Thüringen | 5,110 | 0.82× |
| Mecklenburg-Vorpommern | 3,374 | 0.72× |
| Saarland | 2,769 | 0.92× |
| Bremen | 2,115 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wetter.de | 1.53× | Home & Garden |
| Patty | 4.39× | Food & Beverages |
| In aller Freundschaft | 1.87× | Movies & TV |
| Simone Ballack | 2.14× | Movies & TV |
| Flower bouquet | 1.56× | Home & Garden |
| Das Erste | 2.09× | Movies & TV |
| Lisa Eckhart | 1.97× | Movies & TV |
| Stefan Raab | 2.29× | Movies & TV |
| Nadja abd el Farrag | 2.14× | Movies & TV |
| Desiree Nick | 2.14× | Movies & TV |
| Wer weiß denn sowas? | 2.09× | Movies & TV |
| Jörg Pilawa | 2.09× | Movies & TV |
| Aomori Prefecture | 4.78× | Travel & Leisure |
| Checker Tobi | 2.12× | Movies & TV |
| Judith Rakers | 2.09× | Movies & TV |
| Hape Kerkeling | 2.22× | Movies & TV |
| Stiftung Warentest | 2.21× | Politics & Society |
| Ingrid van Bergen | 2.11× | Movies & TV |
| Nord bei Nordwest | 2.09× | Movies & TV |
| Home safety | 6.48× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.84 |
| Pet Ownership | JOY | 1.56 |
| Design Affinity | PREMIUM | 1.55 |
| DIY Mentality | THRILL | 1.54 |
| Mindfulness | BALANCE | 1.53 |
| Family Orientation | CONSERVATISM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 57.1% |
| Germany | 14.0% |
| Spain | 2.0% |
See Balea audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Balea have in Germany?
Balea has an estimated audience of 244,525 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Balea fans?
97.6% of Balea fans are female, 2.4% are male, with an average age of 30.3 years.
Which brands do Balea fans like most?
Balea fans show strongest brand affinity for Wetter.de (1.53×), Patty (4.39×), and In aller Freundschaft (1.87×) over the country average.
Where do Balea fans live in Germany?
Balea fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,575), Bayern (reach 41,738), and Baden-Württemberg (reach 37,248). These three regions account for the largest share of the active audience.
What other brands do Balea fans also like?
Beyond Balea itself, the audience over-indexes on Patty (4.39×), In aller Freundschaft (1.87×), Simone Ballack (2.14×), and Flower bouquet (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Balea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.