Balea Target Market in Germany
A data profile of the people who buy, follow and care about Balea in Germany — modelled from more than twelve digital signal sources. Balea has an estimated audience of 248,308 people in Germany.
The average Balea fan in Germany is 30.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bares für Rares, Mario Adorf, Wetter.de, with strongest over-indexing on Bares für Rares (1.87× the country average).
Demographically, the Balea audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Tradition, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Balea fan in Germany is more female, around 30.3 years old, with strong Tradition tendencies and a notable affinity for Bares für Rares.
At a glance
The key figures that characterise the Balea profile in Germany.
Search interest · 12-month trend
Customer demographics of Balea
97.6% are female, 2.4% are male, average age 30.3.
Gender split
| Metric | Value |
|---|---|
| Female | 97.6% |
| Male | 2.4% |
| Average age | 30.3 |
| Estimated audience size | 248,308 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 4% |
Geography
Where the Balea audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~7K | 1.29× | |
| 02 | Nordrhein-Westfalen | ~60K | 1.17× | |
| 03 | Rheinland-Pfalz | ~10K | 1.09× | |
| 04 | Baden-Württemberg | ~40K | 1.08× | |
| 05 | Hessen | ~20K | 1.08× | |
| 06 | Berlin | ~10K | 1.06× | |
| 07 | Bayern | ~40K | 1.04× | |
| 08 | Bremen | ~2K | 1.03× | |
| 09 | Saarland | ~3K | 0.99× | |
| 10 | Niedersachsen | ~20K | 0.97× | |
| 11 | Schleswig-Holstein | ~8K | 0.96× | |
| 12 | Sachsen-Anhalt | ~6K | 0.88× | |
| 13 | Thüringen | ~6K | 0.88× | |
| 14 | Sachsen | ~10K | 0.87× | |
| 15 | Brandenburg | ~7K | 0.87× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Balea audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aomori Prefecture | Travel & Leisure | 4.78× | ||
| 02 | Patty | Food & Beverages | 4.39× | ||
| 03 | Stefan Raab | Movies & TV | 2.29× | ||
| 04 | Hape Kerkeling | Movies & TV | 2.22× | ||
| 05 | Stiftung Warentest | Politics & Society | 2.21× | ||
| 06 | Desiree Nick | Movies & TV | 2.14× | ||
| 07 | Simone Ballack | Movies & TV | 2.14× | ||
| 08 | Checker Tobi | Movies & TV | 2.12× | ||
| 09 | Mario Adorf | Movies & TV | 2.09× | ||
| 10 | Das Erste | Movies & TV | 2.09× | ||
| 11 | Wer weiß denn sowas? | Movies & TV | 2.09× | ||
| 12 | Jörg Pilawa | Movies & TV | 2.09× | ||
| 13 | Judith Rakers | Movies & TV | 2.09× | ||
| 14 | Lindenstraße | Movies & TV | 2.09× | ||
| 15 | Nord bei Nordwest | Movies & TV | 2.09× | ||
| 16 | Lisa Eckhart | Movies & TV | 1.97× | ||
| 17 | Bares für Rares | Movies & TV | 1.87× | ||
| 18 | In aller Freundschaft | Movies & TV | 1.87× | ||
| 19 | Flower bouquet | Home & Garden | 1.56× | ||
| 20 | Wetter.de | Home & Garden | 1.53× |
Personality of the Balea audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.80× | |
| Spirituality | BALANCE | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.57× | |
| Career Orientation | POWER | 0.58× | |
| Community Orientation | OPEN | 0.60× |
Frequently asked questions
Who is Balea's target market in Germany?
Balea's target market in Germany covers an estimated 248,308 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Balea customers?
97.6% of the Balea audience are female, 2.4% are male, with an average age of 30.3 years.
Which brands do Balea fans like most?
Balea fans show strongest brand affinity for Bares für Rares (1.87×), Mario Adorf (2.09×), and Wetter.de (1.53×) over the country average.
Where do Balea fans live in Germany?
Balea fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Balea fans also like?
Beyond Balea itself, the audience over-indexes on Mario Adorf (2.09×), Wetter.de (1.53×), Desiree Nick (2.14×), and Patty (4.39×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Balea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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