Barclays Arena Audience in Germany
Barclays Arena has an estimated audience of 2,744,149 people in Germany. 52.1% are female, 47.9% are male, average age 38.5. Top regions: Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities: Stradivarius, Gil Ofarim, Israel, KLIX (AM), Škoda Kodiaq.
The average Barclays Arena fan in Germany is 38.5 years old, balanced, and lives primarily in Hamburg. The audience is concentrated in Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities include Stradivarius, Gil Ofarim, Israel, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Barclays Arena audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Barclays Arena fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 38.5 |
| Estimated audience size | 2,744,149 |
Audience persona
The typical Barclays Arena fan in Germany is balanced, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hamburg | 610,861 | 9.85× |
| Schleswig-Holstein | 293,887 | 2.98× |
| Niedersachsen | 262,015 | 0.98× |
| Nordrhein-Westfalen | 56,852 | 0.09× |
| Mecklenburg-Vorpommern | 33,485 | 0.64× |
| Bayern | 18,492 | 0.04× |
| Bremen | 17,197 | 0.73× |
| Hessen | 16,116 | 0.08× |
| Berlin | 14,976 | 0.12× |
| Baden-Württemberg | 13,953 | 0.04× |
| Brandenburg | 9,297 | 0.11× |
| Sachsen | 8,312 | 0.06× |
| Sachsen-Anhalt | 8,273 | 0.12× |
| Rheinland-Pfalz | 5,744 | 0.04× |
| Thüringen | 5,597 | 0.08× |
| Saarland | 992 | 0.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Gil Ofarim | 1.53× | Music & Radio |
| Israel | 2.11× | Travel & Leisure |
| KLIX (AM) | 2.54× | Music & Radio |
| Škoda Kodiaq | 1.64× | Cars & Mobility |
| Home Delivery | 2.17× | Food & Beverages |
| Corfu (regional unit) | 1.8× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.72× | Music & Radio |
| Volvo V60 | 2.67× | Cars & Mobility |
| Theocracy | 5.1× | Music & Radio |
| Building insulation | 2.03× | Home & Garden |
| Glashütte | 1.94× | Travel & Leisure |
| Zagreb | 1.73× | Travel & Leisure |
| Alaska | 1.54× | Travel & Leisure |
| San Gil | 1.7× | Travel & Leisure |
| Coworking | 1.59× | Business & Career |
| Chalkidiki | 1.51× | Travel & Leisure |
| Liberace | 2.2× | Music & Radio |
| Celtic mythology | 1.88× | Arts & Culture |
| The Equalizer | 1.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.21 |
| Tradition | CONSERVATISM | 1.16 |
| Patriotism | CONSERVATISM | 1.05 |
| Sports Activity | POWER | 1.03 |
| Travelling | THRILL | 1.01 |
| Luxury Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.7% |
| United States | 3.2% |
| Denmark | 0.4% |
See Barclays Arena audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Barclays Arena have in Germany?
Barclays Arena has an estimated audience of 2,744,149 people in Germany, concentrated in Hamburg and Schleswig-Holstein.
What is the gender split and age of Barclays Arena fans?
52.1% of Barclays Arena fans are female, 47.9% are male, with an average age of 38.5 years.
Which brands do Barclays Arena fans like most?
Barclays Arena fans show strongest brand affinity for Stradivarius (1.97×), Gil Ofarim (1.53×), and Israel (2.11×) over the country average.
Where do Barclays Arena fans live in Germany?
Barclays Arena fans in Germany are most concentrated in Hamburg (reach 610,861), Schleswig-Holstein (reach 293,887), and Niedersachsen (reach 262,015). These three regions account for the largest share of the active audience.
What other brands do Barclays Arena fans also like?
Beyond Barclays Arena itself, the audience over-indexes on Gil Ofarim (1.53×), Israel (2.11×), KLIX (AM) (2.54×), and Škoda Kodiaq (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barclays Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.