Rascasse Audience Intelligence

Behavioural sciences Audience in Germany

A data profile of the people who buy, follow and care about Behavioural sciences in Germany — modelled from more than twelve digital signal sources. Behavioural sciences has an estimated audience of 654,334 people in Germany.

#4017among Topic in Germany#742in Business & Career

The average Behavioural sciences fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Panic Room, University of London, Love & Sex, with strongest over-indexing on Panic Room (141.82× the country average).

Demographically, the Behavioural sciences audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Behavioural sciences fan in Germany is more female, around 41.9 years old, with strong Mindfulness tendencies and a notable affinity for Panic Room.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Behavioural sciences profile in Germany.

Audience size
654K
in Germany
Gender
76.9%♀
23.1% male
Age
41.9
average years
Country rank
#9375
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Behavioural sciences fans

76.9% are female, 23.1% are male, average age 41.9.

Fig. 02

Gender split

76.9%
Female
23.1%
Male
Demographic split for Behavioural sciences audience in Germany
MetricValue
Female76.9%
Male23.1%
Average age41.9
Estimated audience size654,334
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Behavioural sciences audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3927%
40-4927%
50+19%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Behavioural sciences audience comes from Germany.

Worldwide audience distribution share by country for Behavioural sciences
CountryShare
United States16.2%
Mexico9.1%
Brazil8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Behavioural sciences audience in Germany is strongest.

Fig. 05

Top regions by affinity

Behavioural sciences fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.23×
02Bremen~6K1.12×
03Saarland~9K1.11×
04Schleswig-Holstein~20K1.02×
05Hamburg~20K1.02×
06Thüringen~20K1.01×
07Brandenburg~20K0.99×
08Sachsen-Anhalt~20K0.99×
09Mecklenburg-Vorpommern~10K0.99×
10Hessen~50K0.98×
11Sachsen~30K0.97×
12Rheinland-Pfalz~30K0.96×
13Niedersachsen~60K0.89×
14Bayern~90K0.88×
15Baden-Württemberg~80K0.87×
16Nordrhein-Westfalen~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Behavioural sciences, Germany
0.82×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Behavioural sciences audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Behavioural sciences audience
#·InterestCategoryAffinity×
01Panic RoomMovies & TV141.82×
02University of LondonBusiness & Career38.34×
03Cervical vertebraeHealth26.84×
04Psychologie HeuteHealth22.43×
05Neil Patrick HarrisMovies & TV20.00×
06State schoolKids & Family16.05×
07Tinker Bell (film series)Movies & TV14.52×
08Kristen WiigMovies & TV14.15×
09Special educationBusiness & Career13.64×
10Baby toysKids & Family8.32×
11Love & SexKids & Family7.65×
12freundinFashion & Accessoires7.09×
13Non-alcoholic beverageFood & Beverages6.90×
14Emotional intelligenceHealth5.67×
15Child developmentBusiness & Career4.08×
16MSNNews3.94×
17Self-awarenessHealth3.00×
18TagesschauMovies & TV2.63×
19Müller (company)Food & Beverages2.58×
20FamilyKids & Family1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Behavioural sciences audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Behavioural sciences audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.52×
Community OrientationOPEN2.44×
SpiritualityBALANCE2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Behavioural sciences audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
PatriotismCONSERVATISM0.78×
Price SensitivityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Behavioural sciences have in Germany?

Behavioural sciences has an estimated audience of 654,334 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Behavioural sciences fans?

76.9% of Behavioural sciences fans are female, 23.1% are male, with an average age of 41.9 years.

03

Which brands do Behavioural sciences fans like most?

Behavioural sciences fans show strongest brand affinity for Panic Room (141.82×), University of London (38.34×), and Love & Sex (7.65×) over the country average.

04

Where do Behavioural sciences fans live in Germany?

Behavioural sciences fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Behavioural sciences fans also like?

Beyond Behavioural sciences itself, the audience over-indexes on University of London (38.34×), Love & Sex (7.65×), Tagesschau (2.63×), and Cervical vertebrae (26.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Behavioural sciences audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Behavioural sciences. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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