Behavioural sciences Audience in Germany
Behavioural sciences has an estimated audience of 654,334 people in Germany. 76.9% are female, 23.1% are male, average age 41.9. Top brand affinities: Progressive rock, Solo climbing, Kyokushin, Rossmann, Enzkreis.
Top brand affinities include Progressive rock, Solo climbing, Kyokushin, with strongest over-indexing on Progressive rock (4.39× the country average). Demographically, the Behavioural sciences audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Category: Business & Career · Type: Topic
Demographics of Behavioural sciences fans
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 41.9 |
| Estimated audience size | 654,334 |
Audience persona
The typical Behavioural sciences fan in Germany is more female, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.39× | Music & Radio |
| Solo climbing | 10.48× | Sports |
| Kyokushin | 20× | Sports |
| Rossmann | 1.52× | Shopping |
| Enzkreis | 16.73× | Travel & Leisure |
| Medieval fantasy | 16.25× | Literature |
| Moroccan riad | 8.77× | Politics & Society |
| Graham Greene | 5.9× | Literature |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.47× | Cars & Mobility |
| Scots Guards | 57.09× | Politics & Society |
| Collectable | 1.8× | Kids & Family |
| Natural rubber | 2.58× | Cars & Mobility |
| Este, Veneto | 2.7× | Travel & Leisure |
| The Journey (1959 film) | 14.28× | Movies & TV |
| Mothercare | 1.73× | Kids & Family |
| Zakopane | 11.64× | Travel & Leisure |
| Parma | 4.25× | Travel & Leisure |
| Zagreb | 2.77× | Travel & Leisure |
| Eco Friendly Living | 2.46× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.24 |
| Mindfulness | BALANCE | 1.97 |
| Individualism | JOY | 1.82 |
| Spirituality | BALANCE | 1.66 |
| Pet Ownership | JOY | 1.58 |
| Healthy Lifestyle | BALANCE | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Mexico | 9.1% |
| Brazil | 8.6% |
See Behavioural sciences audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Behavioural sciences. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.