Rascasse Audience Intelligence

Behavioural sciences Audience in United States

A data profile of the people who buy, follow and care about Behavioural sciences in United States — modelled from more than twelve digital signal sources. Behavioural sciences has an estimated audience of 3,676,293 people in United States.

#4526among Topic in United States#758in Business & Career

The average Behavioural sciences fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Non-alcoholic beverage, Milwaukee Brewers, with strongest over-indexing on Web server (12.17× the country average).

Demographically, the Behavioural sciences audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Behavioural sciences fan in United States is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Behavioural sciences profile in United States.

Audience size
3.7M
in United States
Gender
73.0%♀
27.0% male
Age
42.4
average years
Country rank
#8642
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Behavioural sciences fans

73.0% are female, 27.0% are male, average age 42.4.

Fig. 02

Gender split

73.0%
Female
27.0%
Male
Demographic split for Behavioural sciences audience in United States
MetricValue
Female73.0%
Male27.0%
Average age42.4
Estimated audience size3,676,293
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Behavioural sciences audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3921%
40-4925%
50+25%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Behavioural sciences audience comes from United States.

Worldwide audience distribution share by country for Behavioural sciences
CountryShare
United States16.2%
Mexico9.1%
Brazil8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Behavioural sciences audience in United States is strongest.

Fig. 05

Top regions by affinity

Behavioural sciences fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.53×
02California~600K1.45×
03Iowa~40K1.18×
04Alabama~60K1.14×
05New York~200K1.11×
06Arizona~80K1.10×
07Maryland~70K1.10×
08Delaware~10K1.10×
09Vermont~7K1.10×
10Washington, District of Columbia~10K1.09×
11Illinois~100K1.07×
12North Carolina~100K1.07×
13Massachusetts~80K1.07×
14Texas~300K1.06×
15Virginia~90K1.05×
16Louisiana~50K1.04×
17Georgia~100K1.03×
18Nebraska~20K1.02×
19Idaho~20K1.02×
20Washington~70K1.00×
21New Hampshire~10K0.99×
22Maine~10K0.99×
23Alaska~8K0.99×
24Pennsylvania~100K0.98×
25New Jersey~90K0.98×
26Rhode Island~10K0.98×
27Connecticut~40K0.97×
28West Virginia~20K0.97×
29South Dakota~8K0.97×
30North Dakota~7K0.97×
31Florida~200K0.96×
32Utah~30K0.96×
33Montana~10K0.96×
34Missouri~60K0.95×
35Colorado~60K0.95×
36Mississippi~30K0.95×
37Kansas~30K0.95×
38Tennessee~70K0.94×
39Indiana~60K0.94×
40Oklahoma~40K0.94×
41New Mexico~20K0.94×
42Arkansas~30K0.93×
43Michigan~90K0.92×
44Nevada~30K0.92×
45South Carolina~50K0.91×
46Minnesota~50K0.91×
47Kentucky~40K0.91×
48Oregon~40K0.90×
49Wisconsin~50K0.89×
50Ohio~90K0.80×
Fig. 06

Affinity by region

Affinity by region — Behavioural sciences, United States
0.80×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Behavioural sciences audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Behavioural sciences audience
#·InterestCategoryAffinity×
01Dynamo DresdenSports40.91×
02Web serverTechnology & Electronics12.17×
03El PaísNews11.73×
04Extrasensory perceptionHealth11.47×
05Berlin WallTravel & Leisure10.60×
06FIFA Club World CupSports9.59×
07San Diego PadresSports8.57×
08Atlético MadridSports7.23×
09Non-alcoholic beverageFood & Beverages6.64×
10ImprovisationMusic & Radio6.29×
11Milwaukee BrewersSports6.24×
12Pittsburgh PiratesSports5.66×
13Detroit TigersSports4.50×
14Anne HathawayMovies & TV3.63×
15Britney SpearsMusic & Radio3.35×
16RadioTechnology & Electronics2.34×
17Las VegasTravel & Leisure2.14×
18Subscription business modelShopping2.13×
19Planet FitnessSports2.00×
20MSNNews1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Behavioural sciences audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Behavioural sciences audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.48×
SpiritualityBALANCE2.22×
Community OrientationOPEN1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Behavioural sciences audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Quality AwarenessPREMIUM0.71×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Behavioural sciences have in United States?

Behavioural sciences has an estimated audience of 3,676,293 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Behavioural sciences fans?

73.0% of Behavioural sciences fans are female, 27.0% are male, with an average age of 42.4 years.

03

Which brands do Behavioural sciences fans like most?

Behavioural sciences fans show strongest brand affinity for Web server (12.17×), Non-alcoholic beverage (6.64×), and Milwaukee Brewers (6.24×) over the country average.

04

Where do Behavioural sciences fans live in United States?

Behavioural sciences fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Behavioural sciences fans also like?

Beyond Behavioural sciences itself, the audience over-indexes on Non-alcoholic beverage (6.64×), Milwaukee Brewers (6.24×), Berlin Wall (10.6×), and Detroit Tigers (4.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Behavioural sciences audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Behavioural sciences. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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