Behavioural sciences Audience in United States
Behavioural sciences has an estimated audience of 3,676,293 people in United States. 73.0% are female, 27.0% are male, average age 42.4. Top brand affinities: San Diego Padres, Milwaukee Brewers, MSN, El País, Planet Fitness.
Top brand affinities include San Diego Padres, Milwaukee Brewers, MSN, with strongest over-indexing on San Diego Padres (11.46× the country average). Demographically, the Behavioural sciences audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Spirituality, Mindfulness.
Category: Business & Career · Type: Topic
Demographics of Behavioural sciences fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 42.4 |
| Estimated audience size | 3,676,293 |
Audience persona
The typical Behavioural sciences fan in United States is more female, around 42.4 years old, with strong Spirituality tendencies and a notable affinity for San Diego Padres.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| San Diego Padres | 11.46× | Sports |
| Milwaukee Brewers | 7.76× | Sports |
| MSN | 3.7× | News |
| El País | 18.87× | News |
| Planet Fitness | 3.33× | Sports |
| Detroit Tigers | 4.81× | Sports |
| Diaper bag | 5.16× | Kids & Family |
| Web server | 6.52× | Technology & Electronics |
| Bachelor of Business Administration | 25.67× | Business & Career |
| Staples (Canada) | 3.48× | Business & Career |
| La Liga | 5.99× | Sports |
| Las Vegas | 2.85× | Travel & Leisure |
| Pittsburgh Pirates | 6.24× | Sports |
| Great Clips | 3.39× | Beauty & Wellness |
| Non-alcoholic beverage | 4.21× | Food & Beverages |
| Chuck Norris | 3.42× | Movies & TV |
| Real Madrid C.F. | 2.68× | Sports |
| Atlético Madrid | 9.17× | Sports |
| Take-out | 2.53× | Food & Beverages |
| Self-awareness | 3.13× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.15 |
| Mindfulness | BALANCE | 1.98 |
| Community Orientation | OPEN | 1.86 |
| Extroversion | THRILL | 1.86 |
| Patriotism | CONSERVATISM | 1.75 |
| Individualism | JOY | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Mexico | 9.1% |
| Brazil | 8.6% |
See Behavioural sciences audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Behavioural sciences. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.