Behavioural sciences Audience in United States
Behavioural sciences has an estimated audience of 3,676,293 people in United States. 73.0% are female, 27.0% are male, average age 42.4. Top brand affinities: Nationality, 3D printing, Home construction, Panama, Whataburger.
Top brand affinities include Nationality, 3D printing, Home construction, with strongest over-indexing on Nationality (7.45× the country average). Demographically, the Behavioural sciences audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Spirituality, Mindfulness.
Category: Business & Career · Type: Topic
Demographics of Behavioural sciences fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 42.4 |
| Estimated audience size | 3,676,293 |
Audience persona
The typical Behavioural sciences fan in United States is more female, around 42.4 years old, with strong Spirituality tendencies and a notable affinity for Nationality.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 7.45× | Politics & Society |
| 3D printing | 4.32× | Technology & Electronics |
| Home construction | 1.81× | Home & Garden |
| Panama | 4.29× | Travel & Leisure |
| Whataburger | 1.78× | Food & Beverages |
| JTV (Indonesia) | 4.81× | |
| Jesse Plemons | 3.08× | Movies & TV |
| Natural rubber | 1.85× | Cars & Mobility |
| Justice | 2.4× | Politics & Society |
| Pillow | 1.78× | Home & Garden |
| JDSU | 2.3× | Business & Career |
| iZombie | 10.31× | Movies & TV |
| edureka | 25.67× | Business & Career |
| Magazine (band) | 4.47× | Music & Radio |
| Nurse educator | 5.17× | Kids & Family |
| Solo climbing | 4.68× | Sports |
| Mothercare | 2.12× | Kids & Family |
| Mackenzie Foy | 5.01× | Fashion & Accessoires |
| EShakti | 6.69× | Shopping |
| Mad About You | 7.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.15 |
| Mindfulness | BALANCE | 1.98 |
| Community Orientation | OPEN | 1.86 |
| Extroversion | THRILL | 1.86 |
| Patriotism | CONSERVATISM | 1.75 |
| Individualism | JOY | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Mexico | 9.1% |
| Brazil | 8.6% |
See Behavioural sciences audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Behavioural sciences. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.