Rascasse Audience Intelligence

Beyoncé Audience in Germany

A data profile of the people who buy, follow and care about Beyoncé in Germany — modelled from more than twelve digital signal sources. Beyoncé has an estimated audience of 552,313 people in Germany.

#13among R&B in Germany#2003among Person in Germany#1212in Music & Radio

The average Beyoncé fan in Germany is 29.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TikTok, Fitness and figure competition, Modeling agency, with strongest over-indexing on TikTok (2.18× the country average).

Demographically, the Beyoncé audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Beyoncé fan in Germany is more female, around 29.3 years old, with strong Mindfulness tendencies and a notable affinity for TikTok.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beyoncé profile in Germany.

Audience size
552K
in Germany
Gender
55.7%♀
44.3% male
Age
29.3
average years
Country rank
#10843
Person in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beyoncé fans

55.7% are female, 44.3% are male, average age 29.3.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Beyoncé audience in Germany
MetricValue
Female55.7%
Male44.3%
Average age29.3
Estimated audience size552,313
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Beyoncé audience in Germany
Age bracketShare%
16-1946%
20-2926%
30-3913%
40-499%
50+6%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Beyoncé audience comes from Germany.

Worldwide audience distribution share by country for Beyoncé
CountryShare
United States39.5%
Brazil5.3%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beyoncé audience in Germany is strongest.

Fig. 05

Top regions by affinity

Beyoncé fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.23×
02Hamburg~10K1.14×
03Nordrhein-Westfalen~100K1.12×
04Hessen~50K1.11×
05Baden-Württemberg~80K1.06×
06Bremen~5K1.06×
07Rheinland-Pfalz~30K1.02×
08Saarland~7K1.02×
09Bayern~90K1.01×
10Niedersachsen~50K1.00×
11Schleswig-Holstein~20K0.94×
12Sachsen~20K0.91×
13Brandenburg~20K0.91×
14Sachsen-Anhalt~10K0.84×
15Thüringen~10K0.84×
16Mecklenburg-Vorpommern~8K0.83×
Fig. 06

Affinity by region

Affinity by region — Beyoncé, Germany
0.83×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beyoncé audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beyoncé audience
#·InterestCategoryAffinity×
01Women's empowermentPolitics & Society7.37×
02Business developmentBusiness & Career6.55×
03Tidal (service)Music & Radio5.25×
04Strategic managementBusiness & Career4.89×
05Beauty & FashionBeauty & Wellness4.27×
06Modeling agencyFashion & Accessoires3.99×
07AfrobeatMusic & Radio3.62×
08Fitness and figure competitionSports3.55×
09YouTube MusicInternet & Social Media3.44×
10ActivismPolitics & Society3.23×
11Millie Bobby BrownMovies & TV2.95×
12Health And BeautyBeauty & Wellness2.82×
13LeadershipBusiness & Career2.78×
14Makeup TutorialsBeauty & Wellness2.75×
15Underground hip hopMusic & Radio2.72×
16Taylor SwiftMusic & Radio2.62×
17TikTokInternet & Social Media2.18×
18Stranger ThingsMovies & TV1.85×
19Self-awarenessHealth1.80×
20Self-loveHealth1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beyoncé audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beyoncé audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.58×
IndulgenceJOY1.35×
IndividualismJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beyoncé audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Need for SecurityCONSERVATISM0.76×
Risk AppetiteTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beyoncé have in Germany?

Beyoncé has an estimated audience of 552,313 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Beyoncé fans?

55.7% of Beyoncé fans are female, 44.3% are male, with an average age of 29.3 years.

03

Which brands do Beyoncé fans like most?

Beyoncé fans show strongest brand affinity for TikTok (2.18×), Fitness and figure competition (3.55×), and Modeling agency (3.99×) over the country average.

04

Where do Beyoncé fans live in Germany?

Beyoncé fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Beyoncé fans also like?

Beyond Beyoncé itself, the audience over-indexes on Fitness and figure competition (3.55×), Modeling agency (3.99×), YouTube Music (3.44×), and Beauty & Fashion (4.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More R&B audiences in Germany

See Beyoncé audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beyoncé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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