Birth certificate Audience in Germany
Birth certificate has an estimated audience of 278,746 people in Germany. 55.5% are female, 44.5% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Google Flights, Jamie Lee Curtis, Emmanuel Macron, D&R.
The average Birth certificate fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Google Flights, Jamie Lee Curtis, with strongest over-indexing on Western Union (14.39× the country average). Demographically, the Birth certificate audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Birth certificate fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 41.0 |
| Estimated audience size | 278,746 |
Audience persona
The typical Birth certificate fan in Germany is more female, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,310 | 1.3× |
| Bayern | 49,473 | 1.1× |
| Baden-Württemberg | 43,633 | 1.15× |
| Niedersachsen | 29,692 | 1.1× |
| Hessen | 25,185 | 1.19× |
| Berlin | 14,558 | 1.17× |
| Rheinland-Pfalz | 13,981 | 1× |
| Schleswig-Holstein | 10,426 | 1.04× |
| Sachsen | 10,171 | 0.74× |
| Hamburg | 7,470 | 1.19× |
| Brandenburg | 6,248 | 0.72× |
| Sachsen-Anhalt | 5,603 | 0.78× |
| Thüringen | 4,762 | 0.67× |
| Mecklenburg-Vorpommern | 3,301 | 0.62× |
| Bremen | 3,175 | 1.33× |
| Saarland | 3,095 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 14.39× | Business & Career |
| Google Flights | 8.12× | Travel & Leisure |
| Jamie Lee Curtis | 10.72× | Movies & TV |
| Emmanuel Macron | 10.49× | Politics & Society |
| D&R | 10.23× | Technology & Electronics |
| Baby Buggy | 14.21× | Kids & Family |
| Child safety seat | 5.26× | Kids & Family |
| Maxi-Cosi | 9.02× | Kids & Family |
| Carrefour | 9.01× | Shopping |
| Buy to let | 16.12× | Home & Garden |
| Sigikid | 13.11× | Kids & Family |
| Esso | 4.29× | Cars & Mobility |
| Parkour | 11.22× | Sports |
| Pets | 1.67× | Pets & Animals |
| Michael Cera | 13.83× | Movies & TV |
| Image scanner | 9.89× | Technology & Electronics |
| EBay | 1.86× | Shopping |
| Mothercare | 5.17× | Kids & Family |
| Jules Verne | 15.32× | Literature |
| Rossmann | 2.01× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.8 |
| LGBTQ+ Identity | OPEN | 1.78 |
| Travelling | THRILL | 1.62 |
| Indulgence | JOY | 1.35 |
| Design Affinity | PREMIUM | 1.21 |
| Need for Security | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 14.0% |
| United States | 13.4% |
| Algeria | 6.8% |
See Birth certificate audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Birth certificate have in Germany?
Birth certificate has an estimated audience of 278,746 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Birth certificate fans?
55.5% of Birth certificate fans are female, 44.5% are male, with an average age of 41.0 years.
Which brands do Birth certificate fans like most?
Birth certificate fans show strongest brand affinity for Western Union (14.39×), Google Flights (8.12×), and Jamie Lee Curtis (10.72×) over the country average.
Where do Birth certificate fans live in Germany?
Birth certificate fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,310), Bayern (reach 49,473), and Baden-Württemberg (reach 43,633). These three regions account for the largest share of the active audience.
What other brands do Birth certificate fans also like?
Beyond Birth certificate itself, the audience over-indexes on Google Flights (8.12×), Jamie Lee Curtis (10.72×), Emmanuel Macron (10.49×), and D&R (10.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Birth certificate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.