Birth certificate Audience in United States

Birth certificate logo

Birth certificate has an estimated audience of 599,875 people in United States. 83.1% are female, 16.9% are male, average age 37.3. Top regions: Texas, California, Florida. Top brand affinities: Product design, Historic site, Jingoism, Goop, Governor of Michigan.

The average Birth certificate fan in United States is 37.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Product design, Historic site, Jingoism, with strongest over-indexing on Product design (2.91× the country average). Demographically, the Birth certificate audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Birth certificate fans

Demographic split for Birth certificate audience in United States
MetricValue
Female83.1%
Male16.9%
Average age37.3
Estimated audience size599,875

Audience persona

The typical Birth certificate fan in United States is more female, around 37.3 years old, with strong Career Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Birth certificate in United States
RegionReachAffinity
Texas100,3961.95×
California94,2801.43×
Florida44,8071.1×
New York34,4151.03×
Pennsylvania26,1631.3×
Georgia23,7491.29×
Michigan19,0891.22×
Illinois18,7560.94×
North Carolina18,6331.03×
Ohio16,2690.88×
South Carolina15,1851.68×
Tennessee14,6041.21×
Arizona13,5371.11×
Mississippi12,6112.55×
Louisiana11,9911.55×
Washington11,9490.99×
Virginia11,8710.81×
Oklahoma11,3371.7×
New Jersey10,9430.72×
Maryland10,8571.05×
Kentucky10,4081.38×
Nevada9,6591.66×
Missouri9,4770.98×
Indiana8,9510.82×
Colorado7,8560.83×
Alabama7,6100.91×
Minnesota6,4030.74×
Massachusetts6,2560.53×
Wisconsin5,7880.64×
Oregon5,6530.82×
Arkansas5,2051.05×
Kansas4,3470.92×
Connecticut3,6870.61×
Utah3,6780.68×
Iowa3,2710.66×
New Mexico2,9130.97×
Idaho2,8340.94×
Nebraska2,6190.87×
West Virginia2,2090.79×
Hawaii2,0440.79×
Delaware1,9011.15×
Washington, District of Columbia1,7850.99×
Alaska1,3061.02×
Rhode Island1,2830.67×
North Dakota1,0970.89×
Montana1,0850.65×
Maine1,0200.47×
New Hampshire9680.41×
South Dakota7570.55×
Wyoming5910.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Birth certificate audience
BrandAffinityCategory
Product design2.91×Business & Career
Historic site5.31×Arts & Culture
Jingoism2.18×Politics & Society
Goop4.51×Internet & Social Media
Governor of Michigan6.04×Politics & Society
Kendra Scott1.97×Fashion & Accessoires
Zoo Tycoon (series)13.25×Games
Vocal harmony2.81×Music & Radio
Grinch2.44×Movies & TV
Fairy godmother4.42×Literature
Racing1.52×Cars & Mobility
Wok3.75×Food & Beverages
Hibachi3.95×Food & Beverages
Hipster4.81×Politics & Society
Google Home3.14×Technology & Electronics
headspace4.46×Health
El Paso County, Colorado5.92×Travel & Leisure
Grace Slick4.02×Music & Radio
Noodle (Gorillaz)1.58×Music & Radio
Cherish (group)4.75×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Birth certificate audience
TraitClusterScore
Career OrientationPOWER1.85
Family OrientationCONSERVATISM1.51
SustainabilityBALANCE1.4
Need for SecurityCONSERVATISM1.37
TravellingTHRILL1.33
IndulgenceJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Birth certificate
CountryShare
Japan14.0%
United States13.4%
Algeria6.8%

See Birth certificate audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Birth certificate have in United States?

Birth certificate has an estimated audience of 599,875 people in United States, concentrated in Texas and California.

What is the gender split and age of Birth certificate fans?

83.1% of Birth certificate fans are female, 16.9% are male, with an average age of 37.3 years.

Which brands do Birth certificate fans like most?

Birth certificate fans show strongest brand affinity for Product design (2.91×), Historic site (5.31×), and Jingoism (2.18×) over the country average.

Where do Birth certificate fans live in United States?

Birth certificate fans in United States are most concentrated in Texas (reach 100,396), California (reach 94,280), and Florida (reach 44,807). These three regions account for the largest share of the active audience.

What other brands do Birth certificate fans also like?

Beyond Birth certificate itself, the audience over-indexes on Historic site (5.31×), Jingoism (2.18×), Goop (4.51×), and Governor of Michigan (6.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Birth certificate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.