Rascasse Audience Intelligence

Birth certificate Audience in United States

A data profile of the people who buy, follow and care about Birth certificate in United States — modelled from more than twelve digital signal sources. Birth certificate has an estimated audience of 599,875 people in United States.

#10636among Topic in United States#532in Kids & Family

The average Birth certificate fan in United States is 37.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include FedEx, McDonald's, Mortgage loans, with strongest over-indexing on FedEx (8.65× the country average).

Demographically, the Birth certificate audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Birth certificate fan in United States is more female, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Birth certificate profile in United States.

Audience size
600K
in United States
Gender
83.1%♀
16.9% male
Age
37.3
average years
Country rank
#32818
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Birth certificate fans

83.1% are female, 16.9% are male, average age 37.3.

Fig. 02

Gender split

83.1%
Female
16.9%
Male
Demographic split for Birth certificate audience in United States
MetricValue
Female83.1%
Male16.9%
Average age37.3
Estimated audience size599,875
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Birth certificate audience in United States
Age bracketShare%
16-1939%
20-299%
30-3910%
40-4915%
50+27%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Birth certificate audience comes from United States.

Worldwide audience distribution share by country for Birth certificate
CountryShare
Japan13.4%
United States12.8%
Algeria6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Birth certificate audience in United States is strongest.

Fig. 05

Top regions by affinity

Birth certificate fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K2.62×
02Texas~100K1.86×
03South Carolina~10K1.66×
04Louisiana~10K1.63×
05Oklahoma~10K1.59×
06Nevada~9K1.59×
07Kentucky~10K1.43×
08California~90K1.35×
09Pennsylvania~30K1.29×
10Georgia~20K1.21×
11Michigan~20K1.20×
12Delaware~2K1.18×
13Tennessee~10K1.16×
14Arizona~10K1.14×
15Florida~40K1.09×
16Arkansas~5K1.06×
17North Carolina~20K1.03×
18Maryland~10K1.02×
19Alaska~1K0.99×
20Washington, District of Columbia~2K0.98×
21New York~30K0.97×
22Ohio~20K0.96×
23Washington~10K0.96×
24Missouri~9K0.96×
25Alabama~8K0.96×
26New Mexico~3K0.96×
27Kansas~4K0.94×
28North Dakota~1K0.92×
29Illinois~20K0.91×
30Colorado~9K0.91×
31Idaho~3K0.91×
32West Virginia~2K0.87×
33Nebraska~3K0.84×
34Hawaii~2K0.83×
35Indiana~9K0.81×
36Virginia~10K0.80×
37Wyoming<1K0.78×
38Oregon~5K0.77×
39Minnesota~6K0.74×
40New Jersey~10K0.73×
41Montana~1K0.73×
42Wisconsin~6K0.71×
43Rhode Island~1K0.71×
44South Dakota<1K0.70×
45Utah~4K0.67×
46Iowa~3K0.67×
47Connecticut~4K0.64×
48Maine~1K0.58×
49Massachusetts~6K0.54×
50New Hampshire~1K0.51×
Fig. 06

Affinity by region

Affinity by region — Birth certificate, United States
0.51×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Birth certificate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Birth certificate audience
#·InterestCategoryAffinity×
01Miles TellerMovies & TV13.25×
02Elderly careHealth10.73×
03FedExBusiness & Career8.65×
04LotteryGames8.45×
05Online bankingBusiness & Career6.27×
06Sustainable energyHome & Garden5.97×
07QVCMovies & TV5.51×
08Weather forecastingHome & Garden5.36×
09First class travelTravel & Leisure4.66×
10Vehicle insuranceCars & Mobility4.61×
11Renewable energyBusiness & Career4.60×
12Mortgage loansBusiness & Career4.49×
13McDonald'sFood & Beverages4.07×
14Discount storesShopping3.87×
15SubwayFood & Beverages3.80×
16Pizza HutFood & Beverages3.53×
17Shopping mallsShopping3.46×
18PinterestInternet & Social Media3.26×
19RedditInternet & Social Media3.15×
20StarbucksFood & Beverages2.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Birth certificate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Birth certificate audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.04×
Career OrientationPOWER2.35×
Convenience OrientationPREMIUM2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Birth certificate audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
Luxury OrientationPREMIUM0.76×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Birth certificate have in United States?

Birth certificate has an estimated audience of 599,875 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Birth certificate fans?

83.1% of Birth certificate fans are female, 16.9% are male, with an average age of 37.3 years.

03

Which brands do Birth certificate fans like most?

Birth certificate fans show strongest brand affinity for FedEx (8.65×), McDonald's (4.07×), and Mortgage loans (4.49×) over the country average.

04

Where do Birth certificate fans live in United States?

Birth certificate fans in United States are most concentrated in Texas (reach ~100K), California (reach ~90K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Birth certificate fans also like?

Beyond Birth certificate itself, the audience over-indexes on McDonald's (4.07×), Mortgage loans (4.49×), Pinterest (3.26×), and Miles Teller (13.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Birth certificate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Birth certificate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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