Book of Dead Audience in Germany
A data profile of the people who buy, follow and care about Book of Dead in Germany — modelled from more than twelve digital signal sources. Book of Dead has an estimated audience of 253,153 people in Germany.
The average Book of Dead fan in Germany is 33.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Kristen Wiig, Robin Williams, Gin rummy, with strongest over-indexing on Kristen Wiig (32.48× the country average).
Demographically, the Book of Dead audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Book of Dead fan in Germany is more male, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Kristen Wiig.
At a glance
The key figures that characterise the Book of Dead profile in Germany.
Search interest · 12-month trend
Audience demographics of Book of Dead
40.9% are female, 59.1% are male, average age 33.0.
Gender split
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 33.0 |
| Estimated audience size | 253,153 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide Book of Dead audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 40.4% |
| United States | 21.8% |
| United Kingdom | 5.0% |
Geography
Where the Book of Dead audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.53× | |
| 02 | Hessen | ~30K | 1.31× | |
| 03 | Bremen | ~3K | 1.21× | |
| 04 | Nordrhein-Westfalen | ~60K | 1.16× | |
| 05 | Hamburg | ~6K | 1.09× | |
| 06 | Thüringen | ~7K | 1.06× | |
| 07 | Saarland | ~3K | 1.03× | |
| 08 | Niedersachsen | ~20K | 0.96× | |
| 09 | Rheinland-Pfalz | ~10K | 0.96× | |
| 10 | Baden-Württemberg | ~30K | 0.95× | |
| 11 | Schleswig-Holstein | ~9K | 0.95× | |
| 12 | Bayern | ~40K | 0.87× | |
| 13 | Sachsen | ~10K | 0.87× | |
| 14 | Brandenburg | ~7K | 0.84× | |
| 15 | Sachsen-Anhalt | ~5K | 0.83× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Book of Dead audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kristen Wiig | Movies & TV | 32.48× | ||
| 02 | Henry Schein | Health | 17.46× | ||
| 03 | Gin rummy | Games | 15.73× | ||
| 04 | Scratchcard | Games | 14.08× | ||
| 05 | PlayStation Store | Games | 7.68× | ||
| 06 | Robin Williams | Movies & TV | 7.09× | ||
| 07 | Casual game | Games | 5.16× | ||
| 08 | Google Drive | Technology & Electronics | 2.95× | ||
| 09 | Office 365 | Technology & Electronics | 2.94× | ||
| 10 | Otaku | Literature | 2.51× | ||
| 11 | VIER PFOTEN | Pets & Animals | 2.42× | ||
| 12 | Mobile game | Games | 1.96× | ||
| 13 | Siberian Husky | Pets & Animals | 1.86× | ||
| 14 | French Bulldog | Pets & Animals | 1.85× | ||
| 15 | Chihuahua (dog) | Pets & Animals | 1.82× | ||
| 16 | Twitch | Games | 1.75× | ||
| 17 | Aral AG | Cars & Mobility | 1.68× | ||
| 18 | Batman | Movies & TV | 1.56× | ||
| 19 | Eurojackpot | Games | 1.56× | ||
| 20 | House music | Music & Radio | 1.54× |
Personality of the Book of Dead audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.40× | |
| Spirituality | BALANCE | 1.24× | |
| Career Orientation | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Sustainability | BALANCE | 0.80× | |
| Pet Ownership | JOY | 0.80× |
Frequently asked questions
How many fans does Book of Dead have in Germany?
Book of Dead has an estimated audience of 253,153 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Book of Dead fans?
40.9% of Book of Dead fans are female, 59.1% are male, with an average age of 33.0 years.
Which brands do Book of Dead fans like most?
Book of Dead fans show strongest brand affinity for Kristen Wiig (32.48×), Robin Williams (7.09×), and Gin rummy (15.73×) over the country average.
Where do Book of Dead fans live in Germany?
Book of Dead fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Book of Dead fans also like?
Beyond Book of Dead itself, the audience over-indexes on Robin Williams (7.09×), Gin rummy (15.73×), PlayStation Store (7.68×), and Casual game (5.16×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Book of Dead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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