Braunschweig Audience in Germany
Braunschweig has an estimated audience of 1,878,828 people in Germany. 34.0% are female, 66.0% are male, average age 38.9. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Hammock camping, Apostrophe, Hipster, Metamorphoses, Huevos rancheros.
The average Braunschweig fan in Germany is 38.9 years old, more male, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Hammock camping, Apostrophe, Hipster, with strongest over-indexing on Hammock camping (7.68× the country average). Demographically, the Braunschweig audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Braunschweig fans
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 38.9 |
| Estimated audience size | 1,878,828 |
Audience persona
The typical Braunschweig fan in Germany is more male, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for Hammock camping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 926,580 | 5.08× |
| Nordrhein-Westfalen | 272,154 | 0.66× |
| Bayern | 146,071 | 0.48× |
| Baden-Württemberg | 110,293 | 0.43× |
| Hessen | 101,485 | 0.71× |
| Sachsen-Anhalt | 72,218 | 1.48× |
| Berlin | 65,578 | 0.78× |
| Schleswig-Holstein | 57,551 | 0.85× |
| Sachsen | 57,400 | 0.62× |
| Hamburg | 55,203 | 1.3× |
| Rheinland-Pfalz | 43,567 | 0.46× |
| Brandenburg | 34,510 | 0.59× |
| Thüringen | 28,464 | 0.59× |
| Mecklenburg-Vorpommern | 23,088 | 0.64× |
| Bremen | 15,629 | 0.97× |
| Saarland | 7,635 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hammock camping | 7.68× | Travel & Leisure |
| Apostrophe | 4.74× | Literature |
| Hipster | 6.57× | Politics & Society |
| Metamorphoses | 2.54× | Literature |
| Huevos rancheros | 8.61× | Food & Beverages |
| Home Delivery | 1.96× | Food & Beverages |
| Geotourism | 12.04× | Travel & Leisure |
| Google Analytics | 1.74× | Internet & Social Media |
| Alaska | 2.43× | Travel & Leisure |
| Academy Award for Best Original Score | 5.68× | Movies & TV |
| Icon (magazine) | 1.51× | Arts & Culture |
| Iva Zanicchi | 8.47× | Politics & Society |
| Noodle (Gorillaz) | 1.88× | Music & Radio |
| Buddy – The Buddy Holly Story | 2.84× | Music & Radio |
| Eden Lake | 2.83× | Movies & TV |
| Enzkreis | 5.32× | Travel & Leisure |
| Building insulation | 2.39× | Home & Garden |
| Corfu (regional unit) | 1.73× | Travel & Leisure |
| Golden Gate | 2.97× | Games |
| Sailor | 2.58× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.48 |
| Family Orientation | CONSERVATISM | 1.46 |
| Patriotism | CONSERVATISM | 1.31 |
| Luxury Orientation | PREMIUM | 1.19 |
| Indulgence | JOY | 1.09 |
| Sports Activity | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 52.6% |
| United States | 20.3% |
| Australia | 8.7% |
See Braunschweig audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Braunschweig have in Germany?
Braunschweig has an estimated audience of 1,878,828 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Braunschweig fans?
34.0% of Braunschweig fans are female, 66.0% are male, with an average age of 38.9 years.
Which brands do Braunschweig fans like most?
Braunschweig fans show strongest brand affinity for Hammock camping (7.68×), Apostrophe (4.74×), and Hipster (6.57×) over the country average.
Where do Braunschweig fans live in Germany?
Braunschweig fans in Germany are most concentrated in Niedersachsen (reach 926,580), Nordrhein-Westfalen (reach 272,154), and Bayern (reach 146,071). These three regions account for the largest share of the active audience.
What other brands do Braunschweig fans also like?
Beyond Braunschweig itself, the audience over-indexes on Apostrophe (4.74×), Hipster (6.57×), Metamorphoses (2.54×), and Huevos rancheros (8.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Braunschweig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.