Rascasse Audience Intelligence

Braunschweig Audience in Germany

A data profile of the people who buy, follow and care about Braunschweig in Germany — modelled from more than twelve digital signal sources. Braunschweig has an estimated audience of 1,878,828 people in Germany.

#47among City in Germany#227among POI in Germany#287in Travel & Leisure

The average Braunschweig fan in Germany is 38.9 years old, more male, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include 1. FC Magdeburg, F.C. Hansa Rostock, Toni Collette, with strongest over-indexing on 1. FC Magdeburg (8.93× the country average).

Demographically, the Braunschweig audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Braunschweig fan in Germany is more male, around 38.9 years old, with strong Quality Awareness tendencies and a notable affinity for 1. FC Magdeburg.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Braunschweig profile in Germany.

Audience size
1.9M
in Germany
Gender
34.0%♀
66.0% male
Age
38.9
average years
Country rank
#3585
POI in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Braunschweig fans

34.0% are female, 66.0% are male, average age 38.9.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for Braunschweig audience in Germany
MetricValue
Female34.0%
Male66.0%
Average age38.9
Estimated audience size1,878,828
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Braunschweig audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3922%
40-4924%
50+16%
Fig. 04

Worldwide distribution

52.5%

of the worldwide Braunschweig audience comes from Germany.

Worldwide audience distribution share by country for Braunschweig
CountryShare
Germany52.5%
United States20.3%
Australia8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Braunschweig audience in Germany is strongest.

Fig. 05

Top regions by affinity

Braunschweig fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~1M5.63×
02Sachsen-Anhalt~80K1.58×
03Hamburg~50K1.19×
04Bremen~20K0.93×
05Schleswig-Holstein~50K0.80×
06Berlin~60K0.70×
07Hessen~90K0.66×
08Nordrhein-Westfalen~300K0.62×
09Mecklenburg-Vorpommern~20K0.62×
10Sachsen~50K0.59×
11Thüringen~30K0.59×
12Brandenburg~30K0.58×
13Bayern~100K0.45×
14Rheinland-Pfalz~40K0.44×
15Baden-Württemberg~100K0.41×
16Saarland~9K0.37×
Fig. 06

Affinity by region

Affinity by region — Braunschweig, Germany
0.37×1.00×5.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Braunschweig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Braunschweig audience
#·InterestCategoryAffinity×
01Die FlippersMusic & Radio12.04×
02Citroën C4Cars & Mobility10.09×
03Toni ColletteMovies & TV9.95×
04Krefeld PinguineSports9.22×
051. FC MagdeburgSports8.93×
06Michael BallackSports7.43×
07F.C. Hansa RostockSports5.67×
08Škoda KodiaqCars & Mobility5.49×
09Frauen-BundesligaSports3.98×
10Family carCars & Mobility3.82×
11City carCars & Mobility3.68×
12Used CarsCars & Mobility3.59×
13Air conditioningTechnology & Electronics3.48×
14Plug-in hybridCars & Mobility3.00×
15TransfermarktSports2.38×
16ADACCars & Mobility2.23×
17Used carCars & Mobility2.15×
182. BundesligaSports1.80×
19AutoScout24Cars & Mobility1.73×
20NatureHome & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Braunschweig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Braunschweig audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.85×
Need for SecurityCONSERVATISM1.77×
Family OrientationCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Braunschweig audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Pet OwnershipJOY0.77×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Braunschweig have in Germany?

Braunschweig has an estimated audience of 1,878,828 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Braunschweig fans?

34.0% of Braunschweig fans are female, 66.0% are male, with an average age of 38.9 years.

03

Which brands do Braunschweig fans like most?

Braunschweig fans show strongest brand affinity for 1. FC Magdeburg (8.93×), F.C. Hansa Rostock (5.67×), and Toni Collette (9.95×) over the country average.

04

Where do Braunschweig fans live in Germany?

Braunschweig fans in Germany are most concentrated in Niedersachsen (reach ~1M), Nordrhein-Westfalen (reach ~300K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Braunschweig fans also like?

Beyond Braunschweig itself, the audience over-indexes on F.C. Hansa Rostock (5.67×), Toni Collette (9.95×), Used Cars (3.59×), and Michael Ballack (7.43×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Braunschweig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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