A data profile of the people who buy, follow and care about Braunschweig in United States — modelled from more than twelve digital signal sources. Braunschweig has an estimated audience of 726,910 people in United States.
The average Braunschweig fan in United States is 41.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Cleveland Guardians, Hardware store, Rail transport, with strongest over-indexing on Cleveland Guardians (4.33× the country average).
Demographically, the Braunschweig audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Braunschweig fan in United States is more female, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Cleveland Guardians.
The key figures that characterise the Braunschweig profile in United States.
56.8% are female, 43.2% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 41.0 |
| Estimated audience size | 726,910 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide Braunschweig audience comes from United States.
| Country | Share |
|---|---|
| Germany | 52.5% |
| United States | 20.3% |
| Australia | 8.7% |
Where the Braunschweig audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~3K | 1.26× | |
| 02 | New York | ~50K | 1.23× | |
| 03 | Massachusetts | ~20K | 1.22× | |
| 04 | Virginia | ~20K | 1.11× | |
| 05 | Vermont | ~1K | 1.11× | |
| 06 | Rhode Island | ~3K | 1.10× | |
| 07 | Washington | ~20K | 1.09× | |
| 08 | Wisconsin | ~10K | 1.08× | |
| 09 | Alaska | ~2K | 1.06× | |
| 10 | Ohio | ~20K | 1.05× | |
| 11 | Maryland | ~10K | 1.05× | |
| 12 | Colorado | ~10K | 1.04× | |
| 13 | Connecticut | ~8K | 1.04× | |
| 14 | Utah | ~7K | 1.04× | |
| 15 | North Dakota | ~2K | 1.04× | |
| 16 | Minnesota | ~10K | 1.02× | |
| 17 | Oregon | ~8K | 1.02× | |
| 18 | Maine | ~3K | 1.02× | |
| 19 | South Dakota | ~2K | 1.02× | |
| 20 | California | ~80K | 1.01× | |
| 21 | Missouri | ~10K | 1.01× | |
| 22 | Michigan | ~20K | 1.00× | |
| 23 | Nebraska | ~4K | 1.00× | |
| 24 | Montana | ~2K | 1.00× | |
| 25 | Delaware | ~2K | 0.99× | |
| 26 | Illinois | ~20K | 0.98× | |
| 27 | New Jersey | ~20K | 0.98× | |
| 28 | New Hampshire | ~3K | 0.98× | |
| 29 | South Carolina | ~10K | 0.97× | |
| 30 | New Mexico | ~4K | 0.97× | |
| 31 | West Virginia | ~3K | 0.97× | |
| 32 | Hawaii | ~3K | 0.97× | |
| 33 | North Carolina | ~20K | 0.96× | |
| 34 | Idaho | ~4K | 0.96× | |
| 35 | Kentucky | ~9K | 0.95× | |
| 36 | Iowa | ~6K | 0.95× | |
| 37 | Kansas | ~5K | 0.95× | |
| 38 | Mississippi | ~6K | 0.94× | |
| 39 | Arkansas | ~6K | 0.94× | |
| 40 | Tennessee | ~10K | 0.93× | |
| 41 | Indiana | ~10K | 0.93× | |
| 42 | Oklahoma | ~7K | 0.93× | |
| 43 | Georgia | ~20K | 0.92× | |
| 44 | Pennsylvania | ~20K | 0.91× | |
| 45 | Arizona | ~10K | 0.91× | |
| 46 | Louisiana | ~9K | 0.91× | |
| 47 | Nevada | ~6K | 0.91× | |
| 48 | Alabama | ~9K | 0.90× | |
| 49 | Florida | ~40K | 0.85× | |
| 50 | Texas | ~50K | 0.83× |
The strongest cross-interests of the Braunschweig audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ford EcoSport | Cars & Mobility | 5.63× | ||
| 02 | Cleveland Guardians | Sports | 4.33× | ||
| 03 | Boston Bruins | Sports | 2.35× | ||
| 04 | Carolina Hurricanes | Sports | 2.05× | ||
| 05 | Jet ski | Sports | 2.04× | ||
| 06 | Rail transport | Travel & Leisure | 1.99× | ||
| 07 | Garden centre | Home & Garden | 1.95× | ||
| 08 | Hardware store | Home & Garden | 1.86× | ||
| 09 | Discount Tire | Shopping | 1.86× | ||
| 10 | Atlanta Braves | Sports | 1.86× | ||
| 11 | Cleveland Browns | Sports | 1.76× | ||
| 12 | Private equity | Business & Career | 1.76× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.68× | ||
| 14 | Employment website | Business & Career | 1.67× | ||
| 15 | Pub | Food & Beverages | 1.64× | ||
| 16 | Automobile repair shop | Cars & Mobility | 1.63× | ||
| 17 | Air pollution | Health | 1.61× | ||
| 18 | Efficient energy use | Technology & Electronics | 1.61× | ||
| 19 | Charitable organization | Politics & Society | 1.59× | ||
| 20 | Home insurance | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.59× | |
| Career Orientation | POWER | 1.58× | |
| DIY Mentality | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.42× | |
| Sports Activity | POWER | 0.60× | |
| Mindfulness | BALANCE | 0.61× |
Braunschweig has an estimated audience of 726,910 people in United States, concentrated in California and Texas.
56.8% of Braunschweig fans are female, 43.2% are male, with an average age of 41.0 years.
Braunschweig fans show strongest brand affinity for Cleveland Guardians (4.33×), Hardware store (1.86×), and Rail transport (1.99×) over the country average.
Braunschweig fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Braunschweig itself, the audience over-indexes on Hardware store (1.86×), Rail transport (1.99×), Discount Tire (1.86×), and Charitable organization (1.59×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Braunschweig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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