Braunschweig Audience in United States
Braunschweig has an estimated audience of 726,910 people in United States. 56.8% are female, 43.2% are male, average age 41.0. Top brand affinities: Cleveland Guardians, Cleveland Browns, Boston Bruins, New York Knicks, Boston Red Sox.
Top brand affinities include Cleveland Guardians, Cleveland Browns, Boston Bruins, with strongest over-indexing on Cleveland Guardians (3.63× the country average). Demographically, the Braunschweig audience skews more female with an average age of 41.0, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Braunschweig fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 41.0 |
| Estimated audience size | 726,910 |
Audience persona
The typical Braunschweig fan in United States is more female, around 41.0 years old, with strong DIY Mentality tendencies and a notable affinity for Cleveland Guardians.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cleveland Guardians | 3.63× | Sports |
| Cleveland Browns | 2.52× | Sports |
| Boston Bruins | 2.6× | Sports |
| New York Knicks | 1.63× | Sports |
| Boston Red Sox | 1.6× | Sports |
| Ford EcoSport | 4.98× | Cars & Mobility |
| Tom Brady | 1.59× | Sports |
| Volkswagen Tiguan | 1.89× | Cars & Mobility |
| Boat show | 2.04× | Travel & Leisure |
| Toronto Maple Leafs | 2.34× | Sports |
| Jet ski | 1.56× | Sports |
| Vehicle leasing | 3.37× | Cars & Mobility |
| Toyota RAV4 | 1.5× | Cars & Mobility |
| British Airways | 1.59× | Travel & Leisure |
| Columbus Blue Jackets | 2.45× | Sports |
| Washington Capitals | 1.82× | Sports |
| Hyundai Tucson | 2.21× | Cars & Mobility |
| Washington Nationals | 1.58× | Sports |
| Carolina Hurricanes | 1.64× | Sports |
| New York Rangers | 1.64× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.25 |
| Community Orientation | OPEN | 1.13 |
| Need for Security | CONSERVATISM | 1.08 |
| Career Orientation | POWER | 1.06 |
| Family Orientation | CONSERVATISM | 1.05 |
| Price Sensitivity | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 52.6% |
| United States | 20.3% |
| Australia | 8.7% |
See Braunschweig audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
How to read this data
Audience size is the estimated number of people in United States who actively search for Braunschweig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.