Chocolate milk Audience in Germany
Chocolate milk has an estimated audience of 396,256 people in Germany. 64.6% are female, 35.4% are male, average age 33.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Ion Iliescu, Artistic inspiration, Progressive rock, Space Cowboys, Unique Gifts.
The average Chocolate milk fan in Germany is 33.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Ion Iliescu, Artistic inspiration, Progressive rock, with strongest over-indexing on Ion Iliescu (53.26× the country average). Demographically, the Chocolate milk audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Chocolate milk fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 33.4 |
| Estimated audience size | 396,256 |
Audience persona
The typical Chocolate milk fan in Germany is more female, around 33.4 years old, with strong Pet Ownership tendencies and a notable affinity for Ion Iliescu.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 92,122 | 1.45× |
| Baden-Württemberg | 74,587 | 1.38× |
| Nordrhein-Westfalen | 67,885 | 0.78× |
| Niedersachsen | 33,538 | 0.87× |
| Hessen | 26,662 | 0.88× |
| Sachsen | 21,619 | 1.11× |
| Berlin | 20,536 | 1.16× |
| Rheinland-Pfalz | 17,082 | 0.86× |
| Brandenburg | 12,680 | 1.03× |
| Thüringen | 12,176 | 1.21× |
| Hamburg | 8,752 | 0.98× |
| Schleswig-Holstein | 7,790 | 0.55× |
| Sachsen-Anhalt | 7,652 | 0.75× |
| Mecklenburg-Vorpommern | 6,730 | 0.89× |
| Saarland | 4,257 | 0.87× |
| Bremen | 4,178 | 1.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ion Iliescu | 53.26× | Politics & Society |
| Artistic inspiration | 4.14× | Arts & Culture |
| Progressive rock | 2.85× | Music & Radio |
| Space Cowboys | 13.48× | Movies & TV |
| Unique Gifts | 1.77× | Shopping |
| The Human Centipede 2 (Full Sequence) | 9.85× | Movies & TV |
| Haberler | 1.5× | News |
| Eimsbüttel (quarter) | 11.41× | Travel & Leisure |
| Lindy Hop | 9.3× | Music & Radio |
| Collectable | 1.63× | Kids & Family |
| Birthday Gifts | 1.68× | Kids & Family |
| Stradivarius | 1.59× | Shopping |
| Gaelic football | 4.07× | Sports |
| Nurse education | 2.09× | Kids & Family |
| Este, Veneto | 1.97× | Travel & Leisure |
| Assetto Corsa | 4.8× | Games |
| Fabo | 11.44× | Music & Radio |
| Picnic | 2.55× | Kids & Family |
| Natural rubber | 1.52× | Cars & Mobility |
| Eichstätt | 6.68× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.6 |
| Price Sensitivity | PREMIUM | 2.01 |
| Indulgence | JOY | 1.86 |
| Sustainability | BALANCE | 1.56 |
| Healthy Lifestyle | BALANCE | 1.5 |
| Early Adopter Mentality | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 13.9% |
| Germany | 7.0% |
See Chocolate milk audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Chocolate milk have in Germany?
Chocolate milk has an estimated audience of 396,256 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Chocolate milk fans?
64.6% of Chocolate milk fans are female, 35.4% are male, with an average age of 33.4 years.
Which brands do Chocolate milk fans like most?
Chocolate milk fans show strongest brand affinity for Ion Iliescu (53.26×), Artistic inspiration (4.14×), and Progressive rock (2.85×) over the country average.
Where do Chocolate milk fans live in Germany?
Chocolate milk fans in Germany are most concentrated in Bayern (reach 92,122), Baden-Württemberg (reach 74,587), and Nordrhein-Westfalen (reach 67,885). These three regions account for the largest share of the active audience.
What other brands do Chocolate milk fans also like?
Beyond Chocolate milk itself, the audience over-indexes on Artistic inspiration (4.14×), Progressive rock (2.85×), Space Cowboys (13.48×), and Unique Gifts (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chocolate milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.