Rascasse Audience Intelligence

Chocolate milk Audience in Germany

A data profile of the people who buy, follow and care about Chocolate milk in Germany — modelled from more than twelve digital signal sources. Chocolate milk has an estimated audience of 396,256 people in Germany.

#31among Beverage in Germany#5301among Topic in Germany#700in Food & Beverages

The average Chocolate milk fan in Germany is 33.4 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Kinder Bueno, Sunday Brunch, Chocolate brownie, with strongest over-indexing on Kinder Bueno (61.55× the country average).

Demographically, the Chocolate milk audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Pet Ownership, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chocolate milk fan in Germany is more female, around 33.4 years old, with strong Pet Ownership tendencies and a notable affinity for Kinder Bueno.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chocolate milk profile in Germany.

Audience size
396K
in Germany
Gender
64.6%♀
35.4% male
Age
33.4
average years
Country rank
#14112
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chocolate milk fans

64.6% are female, 35.4% are male, average age 33.4.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Chocolate milk audience in Germany
MetricValue
Female64.6%
Male35.4%
Average age33.4
Estimated audience size396,256
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Chocolate milk audience in Germany
Age bracketShare%
16-1939%
20-2918%
30-3914%
40-4921%
50+9%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Chocolate milk audience comes from Germany.

Worldwide audience distribution share by country for Chocolate milk
CountryShare
United States20.6%
Japan13.9%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chocolate milk audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chocolate milk fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~70K1.30×
02Bayern~80K1.28×
03Bremen~4K1.12×
04Berlin~20K1.10×
05Thüringen~10K1.06×
06Saarland~5K1.04×
07Sachsen~20K1.00×
08Hessen~30K0.99×
09Hamburg~9K0.98×
10Mecklenburg-Vorpommern~7K0.98×
11Brandenburg~10K0.97×
12Rheinland-Pfalz~20K0.96×
13Sachsen-Anhalt~10K0.94×
14Niedersachsen~30K0.86×
15Schleswig-Holstein~10K0.83×
16Nordrhein-Westfalen~70K0.80×
Fig. 06

Affinity by region

Affinity by region — Chocolate milk, Germany
0.80×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chocolate milk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chocolate milk audience
#·InterestCategoryAffinity×
01Kinder BuenoFood & Beverages61.55×
02MentosFood & Beverages28.67×
03BiedronkaShopping20.00×
04KiltFashion & Accessoires20.00×
05Kit KatFood & Beverages18.10×
06CheetosFood & Beverages13.84×
07Lindt & SprüngliFood & Beverages11.46×
08Ferrero RocherFood & Beverages11.03×
09Joseph FiennesMovies & TV9.36×
10Sunday BrunchKids & Family9.32×
11Chocolate brownieFood & Beverages8.39×
12MilkaFood & Beverages6.22×
13PastryFood & Beverages5.24×
14BakeryFood & Beverages3.94×
15Flower bouquetHome & Garden3.63×
16DinnerFood & Beverages3.03×
17ConfectioneryFood & Beverages2.93×
18TikTokInternet & Social Media2.29×
19RyanairTravel & Leisure1.97×
20TagesschauMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chocolate milk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chocolate milk audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.82×
TravellingTHRILL1.49×
SustainabilityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chocolate milk audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
PatriotismCONSERVATISM0.81×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chocolate milk have in Germany?

Chocolate milk has an estimated audience of 396,256 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Chocolate milk fans?

64.6% of Chocolate milk fans are female, 35.4% are male, with an average age of 33.4 years.

03

Which brands do Chocolate milk fans like most?

Chocolate milk fans show strongest brand affinity for Kinder Bueno (61.55×), Sunday Brunch (9.32×), and Chocolate brownie (8.39×) over the country average.

04

Where do Chocolate milk fans live in Germany?

Chocolate milk fans in Germany are most concentrated in Bayern (reach ~80K), Baden-Württemberg (reach ~70K), and Nordrhein-Westfalen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Chocolate milk fans also like?

Beyond Chocolate milk itself, the audience over-indexes on Sunday Brunch (9.32×), Chocolate brownie (8.39×), Pastry (5.24×), and TikTok (2.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Chocolate milk audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chocolate milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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