Rascasse Audience Intelligence

Chocolate milk Audience in United States

A data profile of the people who buy, follow and care about Chocolate milk in United States — modelled from more than twelve digital signal sources. Chocolate milk has an estimated audience of 1,172,774 people in United States.

#49among Beverage in United States#8139among Topic in United States#1208in Food & Beverages

The average Chocolate milk fan in United States is 34.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wallace and Gromit, Columbo, Kinder Bueno, with strongest over-indexing on Wallace and Gromit (20× the country average).

Demographically, the Chocolate milk audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chocolate milk fan in United States is more female, around 34.4 years old, with strong Quality Awareness tendencies and a notable affinity for Wallace and Gromit.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chocolate milk profile in United States.

Audience size
1.2M
in United States
Gender
80.2%♀
19.8% male
Age
34.4
average years
Country rank
#21214
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chocolate milk fans

80.2% are female, 19.8% are male, average age 34.4.

Fig. 02

Gender split

80.2%
Female
19.8%
Male
Demographic split for Chocolate milk audience in United States
MetricValue
Female80.2%
Male19.8%
Average age34.4
Estimated audience size1,172,774
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Chocolate milk audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3917%
40-4918%
50+12%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Chocolate milk audience comes from United States.

Worldwide audience distribution share by country for Chocolate milk
CountryShare
United States20.6%
Japan13.9%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chocolate milk audience in United States is strongest.

Fig. 05

Top regions by affinity

Chocolate milk fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.37×
02Arkansas~10K1.30×
03Oklahoma~20K1.29×
04Utah~10K1.23×
05Louisiana~20K1.20×
06Nebraska~7K1.20×
07Kansas~10K1.17×
08Kentucky~20K1.15×
09California~100K1.13×
10Michigan~30K1.13×
11Indiana~20K1.13×
12Mississippi~10K1.13×
13Iowa~10K1.11×
14North Dakota~3K1.10×
15Alabama~20K1.09×
16West Virginia~6K1.09×
17Tennessee~30K1.07×
18Missouri~20K1.07×
19Georgia~40K1.04×
20Ohio~40K1.03×
21Pennsylvania~40K1.01×
22North Carolina~40K1.01×
23Idaho~6K1.01×
24Florida~80K1.00×
25Illinois~40K1.00×
26South Carolina~20K1.00×
27Nevada~10K1.00×
28Washington~20K0.99×
29South Dakota~3K0.99×
30Maryland~20K0.97×
31New Jersey~30K0.96×
32Arizona~20K0.95×
33Wisconsin~20K0.95×
34Connecticut~10K0.95×
35Oregon~10K0.92×
36Maine~4K0.91×
37New York~60K0.90×
38Virginia~30K0.89×
39Massachusetts~20K0.89×
40New Mexico~5K0.89×
41Alaska~2K0.89×
42Hawaii~4K0.86×
43New Hampshire~4K0.86×
44Minnesota~10K0.85×
45Vermont~2K0.85×
46Delaware~3K0.84×
47Washington, District of Columbia~3K0.82×
48Colorado~20K0.81×
49Rhode Island~3K0.81×
50Montana~3K0.81×
Fig. 06

Affinity by region

Affinity by region — Chocolate milk, United States
0.81×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chocolate milk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chocolate milk audience
#·InterestCategoryAffinity×
01MilkaFood & Beverages30.21×
02Kinder BuenoFood & Beverages25.70×
03Wallace and GromitMovies & TV20.00×
04ColumboMovies & TV20.00×
05Brothers GrimmLiterature17.36×
06Chyler LeighFashion & Accessoires12.37×
07Ferrero RocherFood & Beverages9.73×
08Chocolate truffleFood & Beverages9.45×
09Din Tai FungFood & Beverages5.63×
10FedEx OfficeBusiness & Career5.05×
11Chocolate brownieFood & Beverages4.54×
12KFCFood & Beverages2.09×
13Pizza HutFood & Beverages2.06×
14PastryFood & Beverages2.04×
15SubwayFood & Beverages1.99×
16MilkFood & Beverages1.98×
17TMZInternet & Social Media1.81×
18GeneticsKids & Family1.69×
19Trader Joe'sShopping1.60×
20Burger KingFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chocolate milk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chocolate milk audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.47×
Price SensitivityPREMIUM1.44×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chocolate milk audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Luxury OrientationPREMIUM0.81×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chocolate milk have in United States?

Chocolate milk has an estimated audience of 1,172,774 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chocolate milk fans?

80.2% of Chocolate milk fans are female, 19.8% are male, with an average age of 34.4 years.

03

Which brands do Chocolate milk fans like most?

Chocolate milk fans show strongest brand affinity for Wallace and Gromit (20×), Columbo (20×), and Kinder Bueno (25.7×) over the country average.

04

Where do Chocolate milk fans live in United States?

Chocolate milk fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Chocolate milk fans also like?

Beyond Chocolate milk itself, the audience over-indexes on Columbo (20×), Kinder Bueno (25.7×), Chyler Leigh (12.37×), and Din Tai Fung (5.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Chocolate milk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chocolate milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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