Chocolate milk Audience in United States

Chocolate milk logo

Chocolate milk has an estimated audience of 1,172,774 people in United States. 80.2% are female, 19.8% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Mathcore, Google Home, Throne of Glass, Elsword.

The average Chocolate milk fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Mathcore, Google Home, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Chocolate milk audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Chocolate milk fans

Demographic split for Chocolate milk audience in United States
MetricValue
Female80.2%
Male19.8%
Average age34.4
Estimated audience size1,172,774

Audience persona

The typical Chocolate milk fan in United States is more female, around 34.4 years old, with strong Risk Appetite tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Chocolate milk in United States
RegionReachAffinity
California157,4751.22×
Texas143,9181.43×
Florida88,4571.11×
New York64,3110.98×
Illinois41,4021.06×
Pennsylvania40,0951.02×
Georgia39,3591.09×
Ohio37,1961.03×
North Carolina36,7641.04×
Michigan36,4491.19×
New Jersey29,4510.99×
Washington25,8321.1×
Tennessee25,8201.1×
Virginia25,4320.89×
Indiana23,3461.09×
Arizona23,0550.96×
Maryland21,7201.08×
Massachusetts20,7630.9×
Missouri20,0971.06×
South Carolina18,6151.06×
Alabama18,4321.12×
Louisiana18,2161.2×
Oklahoma17,8001.37×
Wisconsin17,0530.97×
Kentucky16,4391.12×
Colorado16,3140.88×
Minnesota14,4140.86×
Arkansas12,7191.32×
Oregon12,5900.94×
Utah12,2661.17×
Nevada11,6291.03×
Mississippi11,3821.18×
Connecticut11,2180.95×
Iowa10,1261.05×
Kansas9,9131.07×
Nebraska6,3941.09×
West Virginia5,9321.09×
Idaho5,7290.97×
New Mexico4,8160.82×
Hawaii3,9750.79×
New Hampshire3,6750.8×
Maine3,4390.82×
Washington, District of Columbia2,8190.8×
Rhode Island2,8100.75×
Delaware2,4520.76×
North Dakota2,3850.99×
Montana2,3440.72×
South Dakota2,1000.77×
Alaska1,9880.79×
Vermont1,6120.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chocolate milk audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
Throne of Glass13.18×Literature
Elsword26.19×Games
Obscura Antiques & Oddities53.04×Home & Garden
John Havlicek18.95×Sports
Cam Ward4.37×Sports
The Historian16.48×Literature
Historic site4.28×Arts & Culture
Jingoism1.72×Politics & Society
Home equity1.53×Home & Garden
Ichiro Suzuki8.13×Sports
Eurail16.57×Cars & Mobility
JDSU2.23×Business & Career
Staycation2.34×Home & Garden
Vocal harmony2.96×Music & Radio
Ion Iliescu35.16×Politics & Society
Parral, Chihuahua9.06×Travel & Leisure
Home staging3.19×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chocolate milk audience
TraitClusterScore
Risk AppetiteTHRILL1.78
LGBTQ+ IdentityOPEN1.58
Quality AwarenessPREMIUM1.45
Luxury OrientationPREMIUM1.41
Price SensitivityPREMIUM1.34
Convenience OrientationPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Chocolate milk
CountryShare
United States20.6%
Japan13.9%
Germany7.0%

See Chocolate milk audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Chocolate milk have in United States?

Chocolate milk has an estimated audience of 1,172,774 people in United States, concentrated in California and Texas.

What is the gender split and age of Chocolate milk fans?

80.2% of Chocolate milk fans are female, 19.8% are male, with an average age of 34.4 years.

Which brands do Chocolate milk fans like most?

Chocolate milk fans show strongest brand affinity for Regional styles of Mexican music (20×), Mathcore (18.06×), and Google Home (11.65×) over the country average.

Where do Chocolate milk fans live in United States?

Chocolate milk fans in United States are most concentrated in California (reach 157,475), Texas (reach 143,918), and Florida (reach 88,457). These three regions account for the largest share of the active audience.

What other brands do Chocolate milk fans also like?

Beyond Chocolate milk itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.65×), Throne of Glass (13.18×), and Elsword (26.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chocolate milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.