Chocolate milk Audience in United States

Chocolate milk has an estimated audience of 1,172,774 people in United States. 80.2% are female, 19.8% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: AccuWeather, StubHub, DocuSign, OpenTable, Flickr.

The average Chocolate milk fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AccuWeather, StubHub, DocuSign, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the Chocolate milk audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Chocolate milk fans

Demographic split for Chocolate milk audience in United States
MetricValue
Female80.2%
Male19.8%
Average age34.4
Estimated audience size1,172,774

Audience persona

The typical Chocolate milk fan in United States is more female, around 34.4 years old, with strong Risk Appetite tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for Chocolate milk in United States
RegionReachAffinity
California157,4751.22×
Texas143,9181.43×
Florida88,4571.11×
New York64,3110.98×
Illinois41,4021.06×
Pennsylvania40,0951.02×
Georgia39,3591.09×
Ohio37,1961.03×
North Carolina36,7641.04×
Michigan36,4491.19×
New Jersey29,4510.99×
Washington25,8321.1×
Tennessee25,8201.1×
Virginia25,4320.89×
Indiana23,3461.09×
Arizona23,0550.96×
Maryland21,7201.08×
Massachusetts20,7630.9×
Missouri20,0971.06×
South Carolina18,6151.06×
Alabama18,4321.12×
Louisiana18,2161.2×
Oklahoma17,8001.37×
Wisconsin17,0530.97×
Kentucky16,4391.12×
Colorado16,3140.88×
Minnesota14,4140.86×
Arkansas12,7191.32×
Oregon12,5900.94×
Utah12,2661.17×
Nevada11,6291.03×
Mississippi11,3821.18×
Connecticut11,2180.95×
Iowa10,1261.05×
Kansas9,9131.07×
Nebraska6,3941.09×
West Virginia5,9321.09×
Idaho5,7290.97×
New Mexico4,8160.82×
Hawaii3,9750.79×
New Hampshire3,6750.8×
Maine3,4390.82×
Washington, District of Columbia2,8190.8×
Rhode Island2,8100.75×
Delaware2,4520.76×
North Dakota2,3850.99×
Montana2,3440.72×
South Dakota2,1000.77×
Alaska1,9880.79×
Vermont1,6120.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chocolate milk audience
BrandAffinityCategory
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.71×Internet & Social Media
Kia Sportage26.19×Cars & Mobility
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.59×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Horoscope10.24×Health
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chocolate milk audience
TraitClusterScore
Risk AppetiteTHRILL1.78
LGBTQ+ IdentityOPEN1.58
Quality AwarenessPREMIUM1.45
Luxury OrientationPREMIUM1.41
Price SensitivityPREMIUM1.34
Convenience OrientationPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Chocolate milk
CountryShare
United States20.6%
Japan13.9%
Germany7.0%

See Chocolate milk audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Chocolate milk have in United States?

Chocolate milk has an estimated audience of 1,172,774 people in United States, concentrated in California and Texas.

What is the gender split and age of Chocolate milk fans?

80.2% of Chocolate milk fans are female, 19.8% are male, with an average age of 34.4 years.

Which brands do Chocolate milk fans like most?

Chocolate milk fans show strongest brand affinity for AccuWeather (15.97×), StubHub (15.69×), and DocuSign (15.07×) over the country average.

Where do Chocolate milk fans live in United States?

Chocolate milk fans in United States are most concentrated in California (reach 157,475), Texas (reach 143,918), and Florida (reach 88,457). These three regions account for the largest share of the active audience.

What other brands do Chocolate milk fans also like?

Beyond Chocolate milk itself, the audience over-indexes on StubHub (15.69×), DocuSign (15.07×), OpenTable (15.85×), and Flickr (12.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chocolate milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.