Coburg Audience in Germany
Coburg has an estimated audience of 1,334,176 people in Germany. 44.7% are female, 55.3% are male, average age 41.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Sparkasse, Esso, Western Union, Satire, Aral AG.
The average Coburg fan in Germany is 41.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Sparkasse, Esso, Western Union, with strongest over-indexing on Sparkasse (3.75× the country average). Demographically, the Coburg audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Coburg fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 41.3 |
| Estimated audience size | 1,334,176 |
Audience persona
The typical Coburg fan in Germany is more male, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Sparkasse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 808,202 | 3.77× |
| Nordrhein-Westfalen | 158,623 | 0.54× |
| Baden-Württemberg | 135,438 | 0.74× |
| Thüringen | 132,554 | 3.9× |
| Hessen | 96,525 | 0.95× |
| Sachsen | 67,345 | 1.03× |
| Niedersachsen | 66,414 | 0.51× |
| Berlin | 39,619 | 0.66× |
| Rheinland-Pfalz | 38,894 | 0.58× |
| Sachsen-Anhalt | 22,113 | 0.64× |
| Brandenburg | 20,895 | 0.5× |
| Schleswig-Holstein | 20,037 | 0.42× |
| Hamburg | 15,278 | 0.51× |
| Mecklenburg-Vorpommern | 10,862 | 0.43× |
| Saarland | 6,714 | 0.41× |
| Bremen | 4,589 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sparkasse | 3.75× | Business & Career |
| Esso | 4.55× | Cars & Mobility |
| Western Union | 3.91× | Business & Career |
| Satire | 3.91× | Literature |
| Aral AG | 2.19× | Cars & Mobility |
| Elle Fanning | 7.35× | Movies & TV |
| Ryanair | 2.19× | Travel & Leisure |
| German television comedy | 4.61× | Movies & TV |
| REWE | 1.74× | Shopping |
| Vacations | 2.21× | Travel & Leisure |
| AutoScout24 | 1.9× | Cars & Mobility |
| Family | 1.57× | Kids & Family |
| Headphones | 4.04× | Technology & Electronics |
| Aldi | 1.62× | Shopping |
| Bauhaus | 1.7× | Shopping |
| Obi (store) | 1.55× | Shopping |
| 3.05× | Internet & Social Media | |
| Ramazzotti (liqueur) | 8.13× | Food & Beverages |
| Netto Marken-Discount | 1.55× | Shopping |
| German language | 1.87× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.39 |
| Patriotism | CONSERVATISM | 1.2 |
| Tradition | CONSERVATISM | 1.17 |
| Family Orientation | CONSERVATISM | 1.15 |
| Indulgence | JOY | 1.14 |
| Price Sensitivity | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.0% |
| Australia | 12.7% |
| United States | 2.8% |
See Coburg audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Coburg have in Germany?
Coburg has an estimated audience of 1,334,176 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Coburg fans?
44.7% of Coburg fans are female, 55.3% are male, with an average age of 41.3 years.
Which brands do Coburg fans like most?
Coburg fans show strongest brand affinity for Sparkasse (3.75×), Esso (4.55×), and Western Union (3.91×) over the country average.
Where do Coburg fans live in Germany?
Coburg fans in Germany are most concentrated in Bayern (reach 808,202), Nordrhein-Westfalen (reach 158,623), and Baden-Württemberg (reach 135,438). These three regions account for the largest share of the active audience.
What other brands do Coburg fans also like?
Beyond Coburg itself, the audience over-indexes on Esso (4.55×), Western Union (3.91×), Satire (3.91×), and Aral AG (2.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.