Craft production Audience in Germany
Craft production has an estimated audience of 1,733,475 people in Germany. 61.6% are female, 38.4% are male, average age 43.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Progressive rock, Goes, Esra Erol, KLIX (AM), Israel.
The average Craft production fan in Germany is 43.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Progressive rock, Goes, Esra Erol, with strongest over-indexing on Progressive rock (3.36× the country average). Demographically, the Craft production audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Craft production fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 43.2 |
| Estimated audience size | 1,733,475 |
Audience persona
The typical Craft production fan in Germany is more female, around 43.2 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 161,591 | 0.58× |
| Baden-Württemberg | 151,875 | 0.64× |
| Nordrhein-Westfalen | 120,155 | 0.32× |
| Thüringen | 104,472 | 2.37× |
| Niedersachsen | 103,553 | 0.62× |
| Sachsen-Anhalt | 97,746 | 2.18× |
| Sachsen | 96,554 | 1.14× |
| Rheinland-Pfalz | 90,055 | 1.04× |
| Brandenburg | 83,474 | 1.55× |
| Schleswig-Holstein | 77,129 | 1.24× |
| Hamburg | 73,903 | 1.89× |
| Hessen | 66,991 | 0.51× |
| Berlin | 65,477 | 0.84× |
| Mecklenburg-Vorpommern | 60,273 | 1.82× |
| Bremen | 29,400 | 1.98× |
| Saarland | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.36× | Music & Radio |
| Goes | 1.86× | Travel & Leisure |
| Esra Erol | 6.62× | Movies & TV |
| KLIX (AM) | 2.52× | Music & Radio |
| Israel | 1.67× | Travel & Leisure |
| Škoda Kodiaq | 1.69× | Cars & Mobility |
| Högl | 6.68× | Fashion & Accessoires |
| Natural rubber | 1.59× | Cars & Mobility |
| Snow White (Fables) | 1.52× | Literature |
| Theocracy | 6.68× | Music & Radio |
| Calf raises | 6.68× | Sports |
| Figure painting (hobby) | 2.35× | Arts & Culture |
| Home Delivery | 1.6× | Food & Beverages |
| Hachis Parmentier | 6.68× | Food & Beverages |
| Caprivi Strip | 5.19× | |
| Information sensitivity | 2.65× | Technology & Electronics |
| Coworking | 1.92× | Business & Career |
| Rhodiola | 4.42× | Health |
| Scratching post | 2.67× | Pets & Animals |
| Hoorn | 3.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.76 |
| Design Affinity | PREMIUM | 1.63 |
| Sustainability | BALANCE | 1.54 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Indulgence | JOY | 1.34 |
| DIY Mentality | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 45.9% |
| Poland | 20.6% |
| Austria | 10.8% |
See Craft production audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Craft production have in Germany?
Craft production has an estimated audience of 1,733,475 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Craft production fans?
61.6% of Craft production fans are female, 38.4% are male, with an average age of 43.2 years.
Which brands do Craft production fans like most?
Craft production fans show strongest brand affinity for Progressive rock (3.36×), Goes (1.86×), and Esra Erol (6.62×) over the country average.
Where do Craft production fans live in Germany?
Craft production fans in Germany are most concentrated in Bayern (reach 161,591), Baden-Württemberg (reach 151,875), and Nordrhein-Westfalen (reach 120,155). These three regions account for the largest share of the active audience.
What other brands do Craft production fans also like?
Beyond Craft production itself, the audience over-indexes on Goes (1.86×), Esra Erol (6.62×), KLIX (AM) (2.52×), and Israel (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Craft production. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.