Delivery Audience in Germany
Delivery has an estimated audience of 370,176 people in Germany. 64.5% are female, 35.5% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Stradivarius, Škoda Kodiaq, Preacher (comics), Home Delivery.
The average Delivery fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Progressive rock (2.03× the country average). Demographically, the Delivery audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Delivery fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 39.5 |
| Estimated audience size | 370,176 |
Audience persona
The typical Delivery fan in Germany is more female, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,297 | 1.07× |
| Bayern | 60,867 | 1.02× |
| Baden-Württemberg | 49,865 | 0.99× |
| Hessen | 37,177 | 1.32× |
| Niedersachsen | 35,785 | 1× |
| Berlin | 18,041 | 1.09× |
| Sachsen | 17,261 | 0.95× |
| Rheinland-Pfalz | 17,148 | 0.92× |
| Schleswig-Holstein | 13,287 | 1× |
| Brandenburg | 11,756 | 1.02× |
| Thüringen | 9,345 | 0.99× |
| Hamburg | 9,173 | 1.1× |
| Sachsen-Anhalt | 9,000 | 0.94× |
| Mecklenburg-Vorpommern | 6,463 | 0.91× |
| Saarland | 3,436 | 0.76× |
| Bremen | 2,932 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.03× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.36× | Cars & Mobility |
| Preacher (comics) | 7.18× | Literature |
| Home Delivery | 1.96× | Food & Beverages |
| Euphonium | 6.99× | Music & Radio |
| Corfu (regional unit) | 2.02× | Travel & Leisure |
| Molly Hatchet | 7.92× | Music & Radio |
| Hauptschule | 3.96× | Kids & Family |
| Bugatti Chiron | 2.59× | Cars & Mobility |
| Eiffel (band) | 4.28× | Music & Radio |
| Keeper (password manager) | 1.98× | Technology & Electronics |
| Volvo V60 | 2.12× | Cars & Mobility |
| Hà Tĩnh | 5.8× | Travel & Leisure |
| Theocracy | 4.45× | Music & Radio |
| Coworking | 1.75× | Business & Career |
| Sinister (band) | 5.4× | Music & Radio |
| Homesteading | 2.66× | Home & Garden |
| Roger Federer | 1.61× | Sports |
| Google Home | 2.35× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.3 |
| Pet Ownership | JOY | 1.27 |
| Mindfulness | BALANCE | 1.14 |
| Price Sensitivity | PREMIUM | 1.13 |
| Family Orientation | CONSERVATISM | 1.12 |
| Community Orientation | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 32.3% |
| United States | 19.6% |
| Brazil | 11.3% |
See Delivery audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Delivery have in Germany?
Delivery has an estimated audience of 370,176 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Delivery fans?
64.5% of Delivery fans are female, 35.5% are male, with an average age of 39.5 years.
Which brands do Delivery fans like most?
Delivery fans show strongest brand affinity for Progressive rock (2.03×), Stradivarius (1.97×), and Škoda Kodiaq (2.36×) over the country average.
Where do Delivery fans live in Germany?
Delivery fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,297), Bayern (reach 60,867), and Baden-Württemberg (reach 49,865). These three regions account for the largest share of the active audience.
What other brands do Delivery fans also like?
Beyond Delivery itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (2.36×), Preacher (comics) (7.18×), and Home Delivery (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.