Delivery Audience in United States

Delivery logo

Delivery has an estimated audience of 3,712,020 people in United States. 63.2% are female, 36.8% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: MSN, Diaper bag, Planet Fitness, Staples (Canada), Hobby Lobby.

The average Delivery fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Diaper bag, Planet Fitness, with strongest over-indexing on MSN (2.49× the country average). Demographically, the Delivery audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Delivery fans

Demographic split for Delivery audience in United States
MetricValue
Female63.2%
Male36.8%
Average age42.6
Estimated audience size3,712,020

Audience persona

The typical Delivery fan in United States is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Delivery in United States
RegionReachAffinity
California367,5540.9×
Texas309,1750.97×
Florida266,8731.06×
New York211,2341.02×
Pennsylvania137,8751.1×
Illinois136,7271.11×
Ohio118,7501.04×
Georgia116,7611.02×
North Carolina113,5381.02×
Michigan106,9201.1×
Virginia96,5381.07×
New Jersey95,8201.01×
Massachusetts80,8001.1×
Indiana73,5081.08×
Wisconsin73,3971.31×
Tennessee70,9220.95×
Missouri68,8171.15×
Maryland67,2371.05×
Arizona64,6730.85×
Washington64,4360.87×
Colorado61,0321.04×
South Carolina56,4431.01×
Minnesota53,5331.01×
Louisiana49,6681.04×
Kentucky46,2370.99×
Alabama46,2330.89×
Oklahoma39,2290.95×
Oregon38,9830.92×
Connecticut37,1521×
Iowa36,5621.2×
Nevada33,9470.95×
Kansas30,6201.05×
Arkansas29,9660.98×
Mississippi27,8410.91×
Utah25,2170.76×
New Mexico18,0930.97×
Nebraska17,8310.96×
West Virginia16,2660.94×
Idaho15,5100.83×
New Hampshire14,4950.99×
Rhode Island13,0821.11×
Hawaii12,4250.78×
Maine12,3250.93×
Delaware10,2461×
Montana10,1130.98×
Alaska10,1011.27×
Washington, District of Columbia9,0500.81×
South Dakota8,8431.03×
North Dakota8,1791.07×
Vermont6,0880.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Delivery audience
BrandAffinityCategory
MSN2.49×News
Diaper bag4×Kids & Family
Planet Fitness2.37×Sports
Staples (Canada)2.94×Business & Career
Hobby Lobby2.11×Home & Garden
Aubrey Plaza5.76×Movies & TV
Great Clips2.89×Beauty & Wellness
Do it yourself (DIY)1.55×Home & Garden
Jack Black5.3×Movies & TV
Aldi1.73×Shopping
Best Buy1.63×Shopping
Napoleon Dynamite5.75×Movies & TV
Nordstrom1.69×Shopping
Ben Stiller5.24×Movies & TV
Real property1.99×Home & Garden
Taco Bell1.52×Food & Beverages
Dave Franco5.13×Movies & TV
IKEA1.58×Home & Garden
Google Flights2.07×Travel & Leisure
southwest airlines1.95×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Delivery audience
TraitClusterScore
IndulgenceJOY1.36
Design AffinityPREMIUM1.31
Price SensitivityPREMIUM1.3
ExtroversionTHRILL1.22
Pet OwnershipJOY1.21
CreativityOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Delivery
CountryShare
India32.3%
United States19.6%
Brazil11.3%

See Delivery audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Delivery have in United States?

Delivery has an estimated audience of 3,712,020 people in United States, concentrated in California and Texas.

What is the gender split and age of Delivery fans?

63.2% of Delivery fans are female, 36.8% are male, with an average age of 42.6 years.

Which brands do Delivery fans like most?

Delivery fans show strongest brand affinity for MSN (2.49×), Diaper bag (4×), and Planet Fitness (2.37×) over the country average.

Where do Delivery fans live in United States?

Delivery fans in United States are most concentrated in California (reach 367,554), Texas (reach 309,175), and Florida (reach 266,873). These three regions account for the largest share of the active audience.

What other brands do Delivery fans also like?

Beyond Delivery itself, the audience over-indexes on Diaper bag (4×), Planet Fitness (2.37×), Staples (Canada) (2.94×), and Hobby Lobby (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.