Diego Luna Audience in Germany
Diego Luna has an estimated audience of 266,612 people in Germany. 31.2% are female, 68.8% are male, average age 29.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Major League Soccer, Borussia Dortmund, FIFA World Cup, 2. Bundesliga, UEFA Champions League.
The average Diego Luna fan in Germany is 29.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Major League Soccer, Borussia Dortmund, FIFA World Cup, with strongest over-indexing on Major League Soccer (38.02× the country average). Demographically, the Diego Luna audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Diego Luna fans
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 29.6 |
| Estimated audience size | 266,612 |
Audience persona
The typical Diego Luna fan in Germany is more male, around 29.6 years old, with strong Risk Appetite tendencies and a notable affinity for Major League Soccer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,324 | 1.03× |
| Bayern | 41,552 | 0.97× |
| Baden-Württemberg | 35,099 | 0.96× |
| Niedersachsen | 25,467 | 0.98× |
| Hessen | 21,730 | 1.07× |
| Berlin | 19,008 | 1.59× |
| Rheinland-Pfalz | 13,303 | 1× |
| Sachsen | 11,523 | 0.88× |
| Schleswig-Holstein | 9,576 | 1× |
| Brandenburg | 7,817 | 0.95× |
| Hamburg | 6,994 | 1.16× |
| Sachsen-Anhalt | 6,009 | 0.87× |
| Thüringen | 5,419 | 0.8× |
| Mecklenburg-Vorpommern | 3,937 | 0.77× |
| Saarland | 2,917 | 0.89× |
| Bremen | 2,436 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Major League Soccer | 38.02× | Sports |
| Borussia Dortmund | 3.24× | Sports |
| FIFA World Cup | 4.01× | Sports |
| 2. Bundesliga | 4.83× | Sports |
| UEFA Champions League | 3.68× | Sports |
| La Liga | 6.39× | Sports |
| VfB Stuttgart | 4.2× | Sports |
| RB Leipzig | 4.95× | Sports |
| FC Bayern Munich | 2.72× | Sports |
| Premier League | 4.74× | Sports |
| Ligue 1 | 7.48× | Sports |
| Real Madrid C.F. | 3.54× | Sports |
| New England Revolution | 105.37× | Sports |
| SV Werder Bremen | 3.12× | Sports |
| Manchester United F.C. | 4.88× | Sports |
| Bundesliga | 2.42× | Sports |
| UEFA Europa League | 4.26× | Sports |
| France national football team | 9.87× | Sports |
| Arsenal F.C. | 5.64× | Sports |
| FC Barcelona | 3.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.47 |
| Travelling | THRILL | 1.3 |
| Social Media Usage | JOY | 1.21 |
| Career Orientation | POWER | 1.2 |
| Early Adopter Mentality | POWER | 1.18 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.6% |
| Mexico | 12.3% |
| United Kingdom | 5.0% |
See Diego Luna audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Diego Luna have in Germany?
Diego Luna has an estimated audience of 266,612 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Diego Luna fans?
31.2% of Diego Luna fans are female, 68.8% are male, with an average age of 29.6 years.
Which brands do Diego Luna fans like most?
Diego Luna fans show strongest brand affinity for Major League Soccer (38.02×), Borussia Dortmund (3.24×), and FIFA World Cup (4.01×) over the country average.
Where do Diego Luna fans live in Germany?
Diego Luna fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,324), Bayern (reach 41,552), and Baden-Württemberg (reach 35,099). These three regions account for the largest share of the active audience.
What other brands do Diego Luna fans also like?
Beyond Diego Luna itself, the audience over-indexes on Borussia Dortmund (3.24×), FIFA World Cup (4.01×), 2. Bundesliga (4.83×), and UEFA Champions League (3.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diego Luna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.