Diego Luna Audience in Germany
Diego Luna has an estimated audience of 266,612 people in Germany. 31.2% are female, 68.8% are male, average age 29.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Oktay Kaynarca, Litter box, Gil Ofarim, Progressive rock, JDSU.
The average Diego Luna fan in Germany is 29.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Oktay Kaynarca, Litter box, Gil Ofarim, with strongest over-indexing on Oktay Kaynarca (17.75× the country average). Demographically, the Diego Luna audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Diego Luna fans
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 29.6 |
| Estimated audience size | 266,612 |
Audience persona
The typical Diego Luna fan in Germany is more male, around 29.6 years old, with strong Risk Appetite tendencies and a notable affinity for Oktay Kaynarca.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,324 | 1.03× |
| Bayern | 41,552 | 0.97× |
| Baden-Württemberg | 35,099 | 0.96× |
| Niedersachsen | 25,467 | 0.98× |
| Hessen | 21,730 | 1.07× |
| Berlin | 19,008 | 1.59× |
| Rheinland-Pfalz | 13,303 | 1× |
| Sachsen | 11,523 | 0.88× |
| Schleswig-Holstein | 9,576 | 1× |
| Brandenburg | 7,817 | 0.95× |
| Hamburg | 6,994 | 1.16× |
| Sachsen-Anhalt | 6,009 | 0.87× |
| Thüringen | 5,419 | 0.8× |
| Mecklenburg-Vorpommern | 3,937 | 0.77× |
| Saarland | 2,917 | 0.89× |
| Bremen | 2,436 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oktay Kaynarca | 17.75× | Movies & TV |
| Litter box | 2.3× | Pets & Animals |
| Gil Ofarim | 1.96× | Music & Radio |
| Progressive rock | 2.35× | Music & Radio |
| JDSU | 4.44× | Business & Career |
| CAC 40 | 1.9× | Business & Career |
| Buddy – The Buddy Holly Story | 6.08× | Music & Radio |
| Handmade Gifts | 2.41× | Kids & Family |
| Building insulation | 4.61× | Home & Garden |
| Phil Campbell (musician) | 5.45× | Music & Radio |
| Hepsiburada | 6.53× | Shopping |
| Graham Greene | 3.97× | Literature |
| Alaska | 3.07× | Travel & Leisure |
| Bully (2011 film) | 5.08× | Movies & TV |
| Eindhoven | 1.73× | Travel & Leisure |
| Therme Erding | 3.72× | Travel & Leisure |
| Private Jets | 5.36× | Cars & Mobility |
| Google Analytics | 1.98× | Internet & Social Media |
| Emperor Entertainment Group | 2.76× | Business & Career |
| Icon (magazine) | 1.81× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.47 |
| Travelling | THRILL | 1.3 |
| Social Media Usage | JOY | 1.21 |
| Career Orientation | POWER | 1.2 |
| Early Adopter Mentality | POWER | 1.18 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.6% |
| Mexico | 12.3% |
| United Kingdom | 5.0% |
See Diego Luna audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Diego Luna have in Germany?
Diego Luna has an estimated audience of 266,612 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Diego Luna fans?
31.2% of Diego Luna fans are female, 68.8% are male, with an average age of 29.6 years.
Which brands do Diego Luna fans like most?
Diego Luna fans show strongest brand affinity for Oktay Kaynarca (17.75×), Litter box (2.3×), and Gil Ofarim (1.96×) over the country average.
Where do Diego Luna fans live in Germany?
Diego Luna fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,324), Bayern (reach 41,552), and Baden-Württemberg (reach 35,099). These three regions account for the largest share of the active audience.
What other brands do Diego Luna fans also like?
Beyond Diego Luna itself, the audience over-indexes on Litter box (2.3×), Gil Ofarim (1.96×), Progressive rock (2.35×), and JDSU (4.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diego Luna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.