Rascasse Audience Intelligence

Diego Luna Audience in United States

A data profile of the people who buy, follow and care about Diego Luna in United States — modelled from more than twelve digital signal sources. Diego Luna has an estimated audience of 3,646,007 people in United States.

#43among Soccer in United States#1173among Person in United States#765in Sports

The average Diego Luna fan in United States is 34.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include United Airlines, FIFA World Cup, Los Angeles FC, with strongest over-indexing on United Airlines (3.46× the country average).

Demographically, the Diego Luna audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diego Luna fan in United States is more male, around 34.2 years old, with strong Career Orientation tendencies and a notable affinity for United Airlines.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diego Luna profile in United States.

Audience size
3.6M
in United States
Gender
32.4%♀
67.6% male
Age
34.2
average years
Country rank
#8711
Person in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diego Luna fans

32.4% are female, 67.6% are male, average age 34.2.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for Diego Luna audience in United States
MetricValue
Female32.4%
Male67.6%
Average age34.2
Estimated audience size3,646,007
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Diego Luna audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3919%
40-4916%
50+11%
Fig. 04

Worldwide distribution

50.4%

of the worldwide Diego Luna audience comes from United States.

Worldwide audience distribution share by country for Diego Luna
CountryShare
United States50.4%
Mexico12.7%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diego Luna audience in United States is strongest.

Fig. 05

Top regions by affinity

Diego Luna fans by region: top regions in United States
#RegionReachAffinity×
01Utah~80K2.45×
02California~800K2.21×
03Texas~500K1.83×
04New Mexico~30K1.69×
05Arizona~100K1.62×
06Nevada~50K1.48×
07Oregon~60K1.45×
08Washington~90K1.35×
09Colorado~70K1.35×
10Illinois~200K1.32×
11Idaho~20K1.22×
12Washington, District of Columbia~10K1.19×
13New York~200K1.13×
14New Jersey~90K1.04×
15Virginia~90K1.02×
16Maryland~60K1.01×
17North Carolina~100K1.00×
18Kansas~30K1.00×
19Montana~10K1.00×
20Florida~200K0.99×
21Nebraska~20K0.99×
22Massachusetts~70K0.98×
23Oklahoma~40K0.97×
24Connecticut~30K0.97×
25Hawaii~10K0.97×
26Georgia~100K0.95×
27Minnesota~50K0.93×
28Rhode Island~10K0.93×
29Alaska~7K0.92×
30Vermont~5K0.88×
31Arkansas~20K0.87×
32Missouri~50K0.86×
33Indiana~50K0.85×
34Delaware~8K0.85×
35Tennessee~60K0.83×
36Wisconsin~40K0.83×
37Iowa~20K0.83×
38Maine~10K0.83×
39New Hampshire~10K0.82×
40South Dakota~7K0.82×
41North Dakota~6K0.81×
42Pennsylvania~90K0.80×
43South Carolina~40K0.80×
44Kentucky~30K0.78×
45Michigan~70K0.75×
46Ohio~80K0.73×
47Louisiana~30K0.72×
48Alabama~30K0.70×
49West Virginia~10K0.70×
50Mississippi~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Diego Luna, United States
0.68×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diego Luna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diego Luna audience
#·InterestCategoryAffinity×
01Los Angeles FCSports10.64×
02Christian PulisicSports10.34×
03Copa LibertadoresSports9.34×
04CONCACAF Champions CupSports8.79×
05Dallas MavericksSports3.69×
06United AirlinesTravel & Leisure3.46×
07Liga MXSports3.42×
08Miami HeatSports2.89×
09Manchester United F.C.Sports2.55×
10Major League SoccerSports2.53×
11Super BowlSports2.51×
12FC BarcelonaSports2.37×
13UEFA Champions LeagueSports2.35×
14Real Madrid C.F.Sports2.27×
15FIFA World CupSports2.06×
167-ElevenShopping2.06×
17NBA FinalsSports1.79×
18Mixed martial artsSports1.67×
19Google DriveTechnology & Electronics1.56×
20American AirlinesTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diego Luna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diego Luna audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.27×
IndulgenceJOY1.25×
Risk AppetiteTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diego Luna audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
CreativityOPEN0.85×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diego Luna have in United States?

Diego Luna has an estimated audience of 3,646,007 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Diego Luna fans?

32.4% of Diego Luna fans are female, 67.6% are male, with an average age of 34.2 years.

03

Which brands do Diego Luna fans like most?

Diego Luna fans show strongest brand affinity for United Airlines (3.46×), FIFA World Cup (2.06×), and Los Angeles FC (10.64×) over the country average.

04

Where do Diego Luna fans live in United States?

Diego Luna fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Diego Luna fans also like?

Beyond Diego Luna itself, the audience over-indexes on FIFA World Cup (2.06×), Los Angeles FC (10.64×), Christian Pulisic (10.34×), and Super Bowl (2.51×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Diego Luna audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diego Luna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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