Diego Luna Audience in United States

Diego Luna has an estimated audience of 3,425,421 people in United States. 42.5% are female, 57.5% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Houston Astros, United Airlines, Los Angeles Dodgers, Real Madrid C.F..

The average Diego Luna fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Houston Astros, United Airlines, with strongest over-indexing on Kia Sportage (20.16× the country average). Demographically, the Diego Luna audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Social Media Usage, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Diego Luna fans

Demographic split for Diego Luna audience in United States
MetricValue
Female42.5%
Male57.5%
Average age34.2
Estimated audience size3,425,421

Audience persona

The typical Diego Luna fan in United States is more male, around 34.2 years old, with strong Social Media Usage tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Diego Luna in United States
RegionReachAffinity
California872,4972.32×
Texas572,7261.94×
Florida232,1361×
New York227,2171.19×
Illinois157,5981.38×
Arizona115,3161.65×
Washington95,6011.39×
Georgia87,8730.83×
North Carolina86,5060.84×
Pennsylvania86,2300.75×
New Jersey76,7870.88×
Virginia76,1790.91×
Colorado74,9841.39×
Ohio71,8830.68×
Utah71,4362.33×
Michigan66,6500.74×
Massachusetts62,2600.92×
Oregon57,9711.48×
Indiana53,2420.85×
Tennessee52,7210.77×
Nevada49,9851.51×
Maryland49,9030.85×
Minnesota45,4570.93×
Missouri42,3360.77×
Wisconsin42,1410.82×
Oklahoma36,9620.97×
South Carolina35,3180.69×
Kentucky30,5340.71×
Louisiana29,9540.68×
Alabama29,5250.62×
Connecticut29,4190.86×
New Mexico28,9201.68×
Kansas26,5020.98×
Arkansas23,8590.85×
Iowa22,5530.8×
Idaho20,9781.22×
Mississippi16,3120.58×
Nebraska15,3680.89×
Hawaii13,9130.94×
Washington, District of Columbia11,9371.16×
New Hampshire10,0460.74×
Montana9,1290.96×
West Virginia9,0080.56×
Maine8,9960.73×
Rhode Island8,7600.8×
Delaware6,1810.65×
Alaska5,9320.81×
South Dakota5,4690.69×
North Dakota4,5640.65×
Wyoming4,5640.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diego Luna audience
BrandAffinityCategory
Kia Sportage20.16×Cars & Mobility
Houston Astros6.46×Sports
United Airlines3.43×Travel & Leisure
Los Angeles Dodgers4.73×Sports
Real Madrid C.F.3.14×Sports
Toyota Supra9.03×Cars & Mobility
Miami Heat3.79×Sports
Los Angeles FC10.62×Sports
Manchester United F.C.4.06×Sports
Liverpool F.C.5.93×Sports
FIFA World Cup2.17×Sports
Manchester City F.C.5.03×Sports
FC Bayern Munich3.69×Sports
Scooby-Doo2.82×Movies & TV
Honda HR-V13.44×Cars & Mobility
NBA Finals2.58×Sports
Dallas Mavericks3.95×Sports
Livemusic2.66×Music & Radio
NBA1.63×Sports
Chelsea F.C.5.47×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diego Luna audience
TraitClusterScore
Social Media UsageJOY1.11
Sports ActivityPOWER1.09
Early Adopter MentalityPOWER1.09
Luxury OrientationPREMIUM1.08
IndulgenceJOY1.07
ExtroversionTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Diego Luna
CountryShare
United States51.6%
Mexico12.3%
United Kingdom5.0%

See Diego Luna audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Diego Luna have in United States?

Diego Luna has an estimated audience of 3,425,421 people in United States, concentrated in California and Texas.

What is the gender split and age of Diego Luna fans?

42.5% of Diego Luna fans are female, 57.5% are male, with an average age of 34.2 years.

Which brands do Diego Luna fans like most?

Diego Luna fans show strongest brand affinity for Kia Sportage (20.16×), Houston Astros (6.46×), and United Airlines (3.43×) over the country average.

Where do Diego Luna fans live in United States?

Diego Luna fans in United States are most concentrated in California (reach 872,497), Texas (reach 572,726), and Florida (reach 232,136). These three regions account for the largest share of the active audience.

What other brands do Diego Luna fans also like?

Beyond Diego Luna itself, the audience over-indexes on Houston Astros (6.46×), United Airlines (3.43×), Los Angeles Dodgers (4.73×), and Real Madrid C.F. (3.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diego Luna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.