Rascasse Audience Intelligence

Digital subchannel Audience in Germany

A data profile of the people who buy, follow and care about Digital subchannel in Germany — modelled from more than twelve digital signal sources. Digital subchannel has an estimated audience of 568,346 people in Germany.

#4361among Topic in Germany#472in Technology & Electronics

The average Digital subchannel fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen.

Top brand affinities include Solar energy, Sandra Bullock, Internet celebrity, with strongest over-indexing on Solar energy (2.87× the country average).

Demographically, the Digital subchannel audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 1 regions tracked by Rascasse.

The typical Digital subchannel fan in Germany is more male, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Solar energy.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital subchannel profile in Germany.

Audience size
568K
in Germany
Gender
31.6%♀
68.4% male
Age
36.2
average years
Country rank
#10574
Topic in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital subchannel fans

31.6% are female, 68.4% are male, average age 36.2.

Fig. 02

Gender split

31.6%
Female
68.4%
Male
Demographic split for Digital subchannel audience in Germany
MetricValue
Female31.6%
Male68.4%
Average age36.2
Estimated audience size568,346
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Digital subchannel audience in Germany
Age bracketShare%
16-1924%
20-2923%
30-3921%
40-4920%
50+12%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Digital subchannel audience comes from Germany.

Worldwide audience distribution share by country for Digital subchannel
CountryShare
United States28.7%
Indonesia10.8%
Malaysia6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital subchannel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Digital subchannel fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.00×
Fig. 06

Affinity by region

Affinity by region — Digital subchannel, Germany
1.00×1.00×1.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital subchannel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital subchannel audience
#·InterestCategoryAffinity×
01Mohamed SalahSports5.56×
02Internet celebrityInternet & Social Media5.49×
03Sandra BullockMovies & TV5.43×
04Keanu ReevesMovies & TV4.89×
05Tom CruiseMovies & TV4.48×
06Sports bettingGames4.44×
07DubaiTravel & Leisure4.29×
08Anne HathawayMovies & TV4.13×
09Salma HayekMovies & TV3.48×
10Solar energyHome & Garden2.87×
11Pay televisionMovies & TV2.86×
12FlixBusCars & Mobility2.60×
13Drama moviesMovies & TV2.35×
14Public transportCars & Mobility2.35×
15RyanairTravel & Leisure2.20×
16Credit cardsBusiness & Career2.05×
17TK MaxxShopping2.02×
18XInternet & Social Media1.62×
19BankingBusiness & Career1.57×
20LufthansaTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital subchannel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital subchannel audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.28×
Urban LifestyleOPEN2.17×
SpiritualityBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital subchannel audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.36×
Design AffinityPREMIUM0.52×
Risk AppetiteTHRILL0.57×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Digital subchannel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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