Digital subchannel Audience in United States
Digital subchannel has an estimated audience of 7,820,942 people in United States. 39.1% are female, 60.9% are male, average age 39.1. Top regions: Louisiana, Kentucky, Alabama. Top brand affinities: Minnesota, CAC 40, Redemption (theology), Lebanese cuisine, Cockpit.
The average Digital subchannel fan in United States is 39.1 years old, more male, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Kentucky, Alabama. Top brand affinities include Minnesota, CAC 40, Redemption (theology), with strongest over-indexing on Minnesota (1.73× the country average). Demographically, the Digital subchannel audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Convenience Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 32 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Digital subchannel fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 39.1 |
| Estimated audience size | 7,820,942 |
Audience persona
The typical Digital subchannel fan in United States is more male, around 39.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Louisiana | 157,072 | 1.56× |
| Kentucky | 151,049 | 1.54× |
| Alabama | 146,209 | 1.34× |
| Texas | 139,478 | 0.21× |
| Tennessee | 139,290 | 0.89× |
| California | 138,894 | 0.16× |
| South Carolina | 138,293 | 1.18× |
| Indiana | 134,743 | 0.94× |
| Missouri | 130,495 | 1.04× |
| Florida | 129,492 | 0.24× |
| Iowa | 127,884 | 1.98× |
| North Carolina | 125,291 | 0.53× |
| Ohio | 124,782 | 0.52× |
| Georgia | 124,275 | 0.52× |
| Michigan | 124,220 | 0.61× |
| Wisconsin | 123,558 | 1.05× |
| New Jersey | 122,323 | 0.61× |
| Arizona | 118,990 | 0.75× |
| New York | 118,718 | 0.27× |
| Pennsylvania | 118,468 | 0.45× |
| Nebraska | 117,669 | 3× |
| Connecticut | 117,491 | 1.5× |
| Nevada | 116,676 | 1.54× |
| Oregon | 115,187 | 1.28× |
| Virginia | 113,759 | 0.6× |
| Maryland | 113,188 | 0.84× |
| Illinois | 111,116 | 0.43× |
| Minnesota | 110,394 | 0.99× |
| Massachusetts | 109,262 | 0.71× |
| Washington | 106,658 | 0.68× |
| Colorado | 106,360 | 0.86× |
| Washington, District of Columbia | 75,029 | 3.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 1.73× | Travel & Leisure |
| CAC 40 | 1.53× | Business & Career |
| Redemption (theology) | 2.2× | Politics & Society |
| Lebanese cuisine | 1.58× | Food & Beverages |
| Cockpit | 1.92× | Travel & Leisure |
| Salman Khan | 1.59× | Movies & TV |
| Harry Potter and the Goblet of Fire | 1.71× | Movies & TV |
| Mad About You | 2.17× | Movies & TV |
| Cadillac Ranch | 1.86× | Cars & Mobility |
| Cultural studies | 1.76× | Business & Career |
| Jumia | 2.44× | Fashion & Accessoires |
| Asajj Ventress | 1.71× | Movies & TV |
| The Godfather Part II | 1.81× | Movies & TV |
| Cachorros | 1.52× | Pets & Animals |
| Isabela (province) | 1.52× | |
| Jonah | 1.6× | |
| CAD/CAM dentistry | 1.74× | Health |
| Gouda cheese | 1.97× | Food & Beverages |
| CAD/CAM dentistry | 1.69× | Health |
| International Canoe Federation | 1.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.21 |
| Individualism | JOY | 1.2 |
| Travelling | THRILL | 1.17 |
| Tradition | CONSERVATISM | 1.13 |
| Need for Security | CONSERVATISM | 1.12 |
| Spirituality | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.7% |
| Indonesia | 10.8% |
| Malaysia | 6.5% |
See Digital subchannel audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Digital subchannel have in United States?
Digital subchannel has an estimated audience of 7,820,942 people in United States, concentrated in Louisiana and Kentucky.
What is the gender split and age of Digital subchannel fans?
39.1% of Digital subchannel fans are female, 60.9% are male, with an average age of 39.1 years.
Which brands do Digital subchannel fans like most?
Digital subchannel fans show strongest brand affinity for Minnesota (1.73×), CAC 40 (1.53×), and Redemption (theology) (2.2×) over the country average.
Where do Digital subchannel fans live in United States?
Digital subchannel fans in United States are most concentrated in Louisiana (reach 157,072), Kentucky (reach 151,049), and Alabama (reach 146,209). These three regions account for the largest share of the active audience.
What other brands do Digital subchannel fans also like?
Beyond Digital subchannel itself, the audience over-indexes on CAC 40 (1.53×), Redemption (theology) (2.2×), Lebanese cuisine (1.58×), and Cockpit (1.92×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Digital subchannel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.