Rascasse Audience Intelligence

Digital subchannel Audience in United States

A data profile of the people who buy, follow and care about Digital subchannel in United States — modelled from more than twelve digital signal sources. Digital subchannel has an estimated audience of 7,820,942 people in United States.

#2774among Topic in United States#207in Technology & Electronics

The average Digital subchannel fan in United States is 39.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donald Trump, Religion, CNN, with strongest over-indexing on Donald Trump (1.55× the country average).

Demographically, the Digital subchannel audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Tradition, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 32 regions tracked by Rascasse.

The typical Digital subchannel fan in United States is more male, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Donald Trump.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital subchannel profile in United States.

Audience size
7.8M
in United States
Gender
39.1%♀
60.9% male
Age
39.1
average years
Country rank
#4534
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital subchannel fans

39.1% are female, 60.9% are male, average age 39.1.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Digital subchannel audience in United States
MetricValue
Female39.1%
Male60.9%
Average age39.1
Estimated audience size7,820,942
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Digital subchannel audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3921%
40-4923%
50+18%
Fig. 04

Worldwide distribution

28.7%

of the worldwide Digital subchannel audience comes from United States.

Worldwide audience distribution share by country for Digital subchannel
CountryShare
United States28.7%
Indonesia10.8%
Malaysia6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital subchannel audience in United States is strongest.

Fig. 05

Top regions by affinity

Digital subchannel fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.25×
02Nebraska~50K1.22×
03Iowa~70K1.11×
04Louisiana~100K1.06×
05Kentucky~100K1.06×
06Nevada~80K1.06×
07Connecticut~80K1.05×
08Alabama~100K1.04×
09Oregon~90K1.03×
10South Carolina~100K1.02×
11Wisconsin~100K1.01×
12Missouri~100K1.00×
13Minnesota~100K1.00×
14Tennessee~200K0.99×
15Indiana~100K0.99×
16Maryland~100K0.98×
17Colorado~100K0.98×
18Arizona~200K0.97×
19Massachusetts~100K0.97×
20Michigan~200K0.96×
21Virginia~200K0.96×
22Washington~200K0.96×
23Ohio~200K0.95×
24Georgia~200K0.95×
25North Carolina~200K0.95×
26New Jersey~200K0.95×
27Pennsylvania~200K0.94×
28Illinois~200K0.94×
29Florida~500K0.92×
30Texas~600K0.91×
31New York~400K0.91×
32California~800K0.90×
Fig. 06

Affinity by region

Affinity by region — Digital subchannel, United States
0.90×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital subchannel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital subchannel audience
#·InterestCategoryAffinity×
01Rail transportTravel & Leisure2.42×
02Internet celebrityInternet & Social Media2.29×
03Solar energyHome & Garden2.02×
04Britney SpearsMusic & Radio1.94×
05Hardware storeHome & Garden1.89×
06Nonprofit organizationPolitics & Society1.80×
07TV talkshowsMovies & TV1.74×
08TraditionPolitics & Society1.73×
09BankingBusiness & Career1.64×
10TelecommunicationTechnology & Electronics1.64×
11TMZInternet & Social Media1.63×
12Credit cardsBusiness & Career1.61×
13ReligionBusiness & Career1.57×
14CNNMovies & TV1.57×
15InsuranceBusiness & Career1.56×
16Mortgage loansBusiness & Career1.56×
17Donald TrumpPolitics & Society1.55×
18Health careBusiness & Career1.53×
19Burger KingFood & Beverages1.53×
20BarbecueFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital subchannel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital subchannel audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.73×
Career OrientationPOWER1.68×
SpiritualityBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital subchannel audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.61×
Design AffinityPREMIUM0.62×
Pet OwnershipJOY0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital subchannel have in United States?

Digital subchannel has an estimated audience of 7,820,942 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Digital subchannel fans?

39.1% of Digital subchannel fans are female, 60.9% are male, with an average age of 39.1 years.

03

Which brands do Digital subchannel fans like most?

Digital subchannel fans show strongest brand affinity for Donald Trump (1.55×), Religion (1.57×), and CNN (1.57×) over the country average.

04

Where do Digital subchannel fans live in United States?

Digital subchannel fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Digital subchannel fans also like?

Beyond Digital subchannel itself, the audience over-indexes on Religion (1.57×), CNN (1.57×), Nonprofit organization (1.8×), and Health care (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Digital subchannel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital subchannel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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