Discovery+ Audience in Germany
Discovery+ has an estimated audience of 368,862 people in Germany. 44.4% are female, 55.6% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Unique Gifts, Stradivarius, Progressive rock, Snow White (Fables).
The average Discovery+ fan in Germany is 37.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Unique Gifts, Stradivarius, with strongest over-indexing on Loincloth (4.63× the country average). Demographically, the Discovery+ audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Discovery+ fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 37.1 |
| Estimated audience size | 368,862 |
Audience persona
The typical Discovery+ fan in Germany is more male, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 223,368 | 1.02× |
| Bayern | 165,451 | 1.03× |
| Baden-Württemberg | 136,814 | 1× |
| Niedersachsen | 96,432 | 0.99× |
| Hessen | 76,463 | 1× |
| Sachsen | 51,887 | 1.06× |
| Rheinland-Pfalz | 51,409 | 1.03× |
| Berlin | 50,672 | 1.13× |
| Schleswig-Holstein | 39,439 | 1.1× |
| Brandenburg | 29,483 | 0.95× |
| Sachsen-Anhalt | 23,776 | 0.92× |
| Thüringen | 22,556 | 0.89× |
| Hamburg | 21,518 | 0.95× |
| Mecklenburg-Vorpommern | 21,502 | 1.13× |
| Saarland | 12,390 | 1.01× |
| Bremen | 6,920 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 4.63× | Fashion & Accessoires |
| Unique Gifts | 1.5× | Shopping |
| Stradivarius | 1.73× | Shopping |
| Progressive rock | 1.64× | Music & Radio |
| Snow White (Fables) | 1.73× | Literature |
| KLIX (AM) | 1.71× | Music & Radio |
| Home Delivery | 1.68× | Food & Beverages |
| Keeper (password manager) | 2.48× | Technology & Electronics |
| Therme Erding | 2.4× | Travel & Leisure |
| Jaguar F-Pace | 3.13× | Cars & Mobility |
| Moroccan riad | 2.73× | Politics & Society |
| Timo Hildebrand | 4.02× | Sports |
| Zagreb | 1.68× | Travel & Leisure |
| Huizen | 2.41× | Travel & Leisure |
| Esra Erol | 2.15× | Movies & TV |
| Phil Campbell (musician) | 1.99× | Music & Radio |
| San Gil | 1.59× | Travel & Leisure |
| Chromebook | 2.46× | Technology & Electronics |
| Pantsuit | 2.44× | Fashion & Accessoires |
| HomeExchange.com | 2.48× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.12 |
| Early Adopter Mentality | POWER | 1.03 |
| Indulgence | JOY | 1.01 |
| DIY Mentality | THRILL | 0.99 |
| Sports Activity | POWER | 0.98 |
| Need for Security | CONSERVATISM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 21.6% |
| United States | 20.1% |
| Italy | 9.9% |
See Discovery+ audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Discovery+ have in Germany?
Discovery+ has an estimated audience of 368,862 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Discovery+ fans?
44.4% of Discovery+ fans are female, 55.6% are male, with an average age of 37.1 years.
Which brands do Discovery+ fans like most?
Discovery+ fans show strongest brand affinity for Loincloth (4.63×), Unique Gifts (1.5×), and Stradivarius (1.73×) over the country average.
Where do Discovery+ fans live in Germany?
Discovery+ fans in Germany are most concentrated in Nordrhein-Westfalen (reach 223,368), Bayern (reach 165,451), and Baden-Württemberg (reach 136,814). These three regions account for the largest share of the active audience.
What other brands do Discovery+ fans also like?
Beyond Discovery+ itself, the audience over-indexes on Unique Gifts (1.5×), Stradivarius (1.73×), Progressive rock (1.64×), and Snow White (Fables) (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Discovery+. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.