Rascasse Audience Intelligence

Discovery+ Audience in United States

A data profile of the people who buy, follow and care about Discovery+ in United States — modelled from more than twelve digital signal sources. Discovery+ has an estimated audience of 1,537,221 people in United States.

#179among TV Channel in United States#2888in Movies & TV

The average Discovery+ fan in United States is 37.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AMC (TV channel), Credit cards, Used car, with strongest over-indexing on AMC (TV channel) (4.67× the country average).

Demographically, the Discovery+ audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Discovery+ fan in United States is balanced, around 37.6 years old, with strong Need for Security tendencies and a notable affinity for AMC (TV channel).

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Discovery+ profile in United States.

Audience size
1.5M
in United States
Gender
52.5%♀
47.5% male
Age
37.6
average years
Country rank
#17431
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Discovery+

52.5% are female, 47.5% are male, average age 37.6.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Discovery+ audience in United States
MetricValue
Female52.5%
Male47.5%
Average age37.6
Estimated audience size1,537,221
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Discovery+ audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Discovery+ audience comes from United States.

Worldwide audience distribution share by country for Discovery+
CountryShare
South Africa25.9%
United States24.1%
Germany10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Discovery+ audience in United States is strongest.

Fig. 05

Top regions by affinity

Discovery+ fans by region: top regions in United States
#RegionReachAffinity×
01Maine~9K1.67×
02West Virginia~10K1.57×
03Wyoming~3K1.43×
04Idaho~10K1.40×
05Vermont~4K1.36×
06Alaska~4K1.35×
07North Dakota~4K1.31×
08Montana~6K1.30×
09Kentucky~20K1.28×
10South Dakota~4K1.25×
11Missouri~30K1.22×
12Oklahoma~20K1.19×
13Oregon~20K1.17×
14Iowa~10K1.17×
15Indiana~30K1.16×
16Arkansas~10K1.16×
17Wisconsin~30K1.10×
18New Hampshire~7K1.10×
19Ohio~50K1.09×
20Utah~20K1.08×
21Kansas~10K1.08×
22Michigan~40K1.06×
23Minnesota~20K1.06×
24Tennessee~30K1.05×
25New Mexico~8K1.05×
26Nebraska~8K1.03×
27Arizona~30K1.01×
28Colorado~20K1.00×
29Alabama~20K0.97×
30Washington~30K0.95×
31Mississippi~10K0.92×
32South Carolina~20K0.89×
33North Carolina~40K0.88×
34Pennsylvania~40K0.85×
35Louisiana~20K0.83×
36Rhode Island~4K0.83×
37Nevada~10K0.81×
38Virginia~30K0.80×
39Delaware~3K0.76×
40Illinois~40K0.73×
41Georgia~40K0.73×
42Texas~90K0.70×
43Connecticut~10K0.69×
44Maryland~20K0.67×
45Florida~70K0.65×
46Massachusetts~20K0.65×
47Hawaii~4K0.64×
48New York~50K0.60×
49California~100K0.56×
50New Jersey~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Discovery+, United States
0.53×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Discovery+ audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Discovery+ audience
#·InterestCategoryAffinity×
01Recep Tayyip ErdoğanPolitics & Society17.42×
02AMC (TV channel)Movies & TV4.67×
03Alfa RomeoCars & Mobility2.65×
04Discount TireShopping2.21×
05Air pollutionHealth2.17×
06WWE Hall of FameSports1.98×
07Weather forecastingHome & Garden1.96×
08Solar energyHome & Garden1.94×
09Credit (finance)Business & Career1.83×
10Used carCars & Mobility1.76×
11Lawn mowerHome & Garden1.69×
12Mobile gameGames1.59×
13Rail transportTravel & Leisure1.58×
14Veterinary medicineBusiness & Career1.56×
15FandomLiterature1.55×
16Hardware storeHome & Garden1.54×
17Movie theaterMovies & TV1.52×
18Microwave ovenHome & Garden1.52×
19PersonalisationHome & Garden1.52×
20Credit cardsBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Discovery+ audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Discovery+ audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.43×
Convenience OrientationPREMIUM1.18×
Career OrientationPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Discovery+ audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Design AffinityPREMIUM0.83×
SustainabilityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Discovery+ have in United States?

Discovery+ has an estimated audience of 1,537,221 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Discovery+ fans?

52.5% of Discovery+ fans are female, 47.5% are male, with an average age of 37.6 years.

03

Which brands do Discovery+ fans like most?

Discovery+ fans show strongest brand affinity for AMC (TV channel) (4.67×), Credit cards (1.5×), and Used car (1.76×) over the country average.

04

Where do Discovery+ fans live in United States?

Discovery+ fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Discovery+ fans also like?

Beyond Discovery+ itself, the audience over-indexes on Credit cards (1.5×), Used car (1.76×), Discount Tire (2.21×), and Mobile game (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Discovery+ audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Discovery+. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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