Discovery+ Audience in United States

Discovery+ logo

Discovery+ has an estimated audience of 1,549,369 people in United States. 52.0% are female, 48.0% are male, average age 37.6. Top regions: Texas, California, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Beetlejuice, Enterprise Rent-A-Car.

The average Discovery+ fan in United States is 37.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (9.26× the country average). Demographically, the Discovery+ audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Discovery+ fans

Demographic split for Discovery+ audience in United States
MetricValue
Female52.0%
Male48.0%
Average age37.6
Estimated audience size1,549,369

Audience persona

The typical Discovery+ fan in United States is balanced, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Discovery+ in United States
RegionReachAffinity
Texas99,2430.75×
California98,2940.58×
Florida68,7620.66×
New York54,2500.63×
Ohio54,0241.13×
Pennsylvania46,2680.89×
Michigan44,6841.1×
North Carolina42,9770.92×
Illinois40,5410.79×
Georgia35,9760.75×
Indiana34,5061.22×
Tennessee33,8811.09×
Arizona33,3251.05×
Missouri30,7351.23×
Virginia30,6910.81×
Washington30,3280.98×
Wisconsin26,2441.13×
Kentucky25,6801.32×
Minnesota24,3941.1×
Colorado23,9580.98×
Oregon21,0131.18×
South Carolina20,9650.9×
Oklahoma20,9011.21×
Alabama20,7870.96×
New Jersey20,6950.53×
Massachusetts19,9320.65×
Maryland17,7400.67×
Louisiana16,2780.81×
Iowa14,9511.17×
Arkansas14,8531.16×
Utah14,6121.05×
Kansas13,3831.1×
Nevada12,2410.82×
Mississippi11,4840.9×
West Virginia11,2421.56×
Connecticut10,7170.69×
Idaho10,5541.36×
Maine9,2371.66×
New Mexico8,1211.05×
Nebraska8,0121.03×
New Hampshire6,5771.08×
Montana5,6071.3×
South Dakota4,2851.2×
North Dakota4,1041.29×
Alaska3,8701.17×
Rhode Island3,8010.77×
Vermont3,7141.37×
Hawaii3,7130.56×
Wyoming3,2641.42×
Delaware3,0130.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Discovery+ audience
BrandAffinityCategory
Google Maps9.26×Internet & Social Media
Capital One9.01×Business & Career
Indeed.com8.69×Business & Career
Beetlejuice7.45×Movies & TV
Enterprise Rent-A-Car8.68×Cars & Mobility
CarGurus7.98×Cars & Mobility
Diane Keaton8.33×Movies & TV
Aaron Rodgers8.46×Sports
Circle K9.24×Shopping
Google News7.71×News
DeviantArt8.74×Internet & Social Media
Bruce Willis8.74×Movies & TV
Khan Academy9.96×Business & Career
Apple Store9.05×Shopping
AccuWeather7.16×Home & Garden
Kia Sportage23.06×Cars & Mobility
ICloud10.21×Technology & Electronics
Billy Bob Thornton8.67×Movies & TV
Google Earth9.69×Internet & Social Media
Margot Robbie9.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Discovery+ audience
TraitClusterScore
ExtroversionTHRILL1.2
Social Media UsageJOY1.1
Need for SecurityCONSERVATISM1.09
LGBTQ+ IdentityOPEN1.06
Risk AppetiteTHRILL1.01
Price SensitivityPREMIUM0.97

Worldwide distribution

Worldwide audience distribution share by country for Discovery+
CountryShare
South Africa21.6%
United States20.1%
Italy9.9%

See Discovery+ audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Discovery+ have in United States?

Discovery+ has an estimated audience of 1,549,369 people in United States, concentrated in Texas and California.

What is the gender split and age of Discovery+ fans?

52.0% of Discovery+ fans are female, 48.0% are male, with an average age of 37.6 years.

Which brands do Discovery+ fans like most?

Discovery+ fans show strongest brand affinity for Google Maps (9.26×), Capital One (9.01×), and Indeed.com (8.69×) over the country average.

Where do Discovery+ fans live in United States?

Discovery+ fans in United States are most concentrated in Texas (reach 99,243), California (reach 98,294), and Florida (reach 68,762). These three regions account for the largest share of the active audience.

What other brands do Discovery+ fans also like?

Beyond Discovery+ itself, the audience over-indexes on Capital One (9.01×), Indeed.com (8.69×), Beetlejuice (7.45×), and Enterprise Rent-A-Car (8.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Discovery+. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.