DMAX Audience in Germany
DMAX has an estimated audience of 724,500 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Urban Outfitters, Progressive rock, Unique Gifts, Haberler, Birthday Gifts.
DMAX fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Urban Outfitters. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Urban Outfitters, Progressive rock, Unique Gifts, with strongest over-indexing on Urban Outfitters (2.33× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of DMAX fans
| Metric | Value |
|---|---|
| Estimated audience size | 724,500 |
Audience persona
The typical DMAX fan in Germany shows strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 158,442 | 1× |
| Bayern | 109,674 | 0.94× |
| Baden-Württemberg | 91,774 | 0.93× |
| Niedersachsen | 85,916 | 1.22× |
| Hessen | 47,036 | 0.85× |
| Sachsen | 38,896 | 1.09× |
| Rheinland-Pfalz | 36,255 | 1× |
| Schleswig-Holstein | 31,002 | 1.19× |
| Brandenburg | 24,881 | 1.11× |
| Berlin | 23,952 | 0.74× |
| Thüringen | 22,694 | 1.23× |
| Sachsen-Anhalt | 20,179 | 1.07× |
| Mecklenburg-Vorpommern | 16,638 | 1.2× |
| Hamburg | 11,690 | 0.71× |
| Saarland | 7,818 | 0.88× |
| Bremen | 5,117 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 2.33× | Shopping |
| Progressive rock | 2.19× | Music & Radio |
| Unique Gifts | 1.92× | Shopping |
| Haberler | 1.84× | News |
| Birthday Gifts | 1.9× | Kids & Family |
| Therme Erding | 5× | Travel & Leisure |
| Snow White (Fables) | 2.15× | Literature |
| MK | 1.9× | Music & Radio |
| Eden Lake | 2.53× | Movies & TV |
| Godzilla (1954 film) | 2.4× | Movies & TV |
| Esra Erol | 2.76× | Movies & TV |
| Groningen | 3.14× | Travel & Leisure |
| Medieval fantasy | 5.25× | Literature |
| Magazine (band) | 2.32× | Music & Radio |
| Emperor Entertainment Group | 1.78× | Business & Career |
| Kaiju | 2.06× | Movies & TV |
| Samanyolu Haber | 1.89× | Movies & TV |
| Acoustic music | 1.66× | Music & Radio |
| Graham Greene (actor) | 1.61× | |
| Schagen | 4.7× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.91 |
| DIY Mentality | THRILL | 1.16 |
| Need for Security | CONSERVATISM | 1.14 |
| Pet Ownership | JOY | 1.03 |
| Early Adopter Mentality | POWER | 1 |
| Sports Activity | POWER | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.8% |
| Italy | 17.7% |
| Spain | 15.0% |
See DMAX audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
How to read this data
Audience size is the estimated number of people in Germany who actively search for DMAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.