DMAX Audience in Germany
DMAX has an estimated audience of 724,500 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Trabzonspor, German television comedy, Süper Lig, Fenerbahçe S.K..
DMAX fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Satire. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Trabzonspor, German television comedy, with strongest over-indexing on Satire (7× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of DMAX fans
| Metric | Value |
|---|---|
| Estimated audience size | 724,500 |
Audience persona
The typical DMAX fan in Germany shows strong Patriotism tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 158,442 | 1× |
| Bayern | 109,674 | 0.94× |
| Baden-Württemberg | 91,774 | 0.93× |
| Niedersachsen | 85,916 | 1.22× |
| Hessen | 47,036 | 0.85× |
| Sachsen | 38,896 | 1.09× |
| Rheinland-Pfalz | 36,255 | 1× |
| Schleswig-Holstein | 31,002 | 1.19× |
| Brandenburg | 24,881 | 1.11× |
| Berlin | 23,952 | 0.74× |
| Thüringen | 22,694 | 1.23× |
| Sachsen-Anhalt | 20,179 | 1.07× |
| Mecklenburg-Vorpommern | 16,638 | 1.2× |
| Hamburg | 11,690 | 0.71× |
| Saarland | 7,818 | 0.88× |
| Bremen | 5,117 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7× | Literature |
| Trabzonspor | 8.58× | Sports |
| German television comedy | 8.25× | Movies & TV |
| Süper Lig | 8.14× | Sports |
| Fenerbahçe S.K. | 5× | Sports |
| Tagesschau | 1.83× | Movies & TV |
| FC Bayern Munich | 1.77× | Sports |
| F.C. Hansa Rostock | 3.94× | Sports |
| Headphones | 4.71× | Technology & Electronics |
| Country rap | 4.9× | Music & Radio |
| Transfermarkt | 2.26× | Sports |
| Allgäu | 4.72× | Travel & Leisure |
| AutoScout24 | 1.96× | Cars & Mobility |
| Immowelt | 2.34× | Home & Garden |
| Beşiktaş J.K. | 3.58× | Sports |
| REWE | 1.54× | Shopping |
| Westdeutscher Rundfunk | 2.6× | Movies & TV |
| Used car | 2.13× | Cars & Mobility |
| ADAC | 2.25× | Cars & Mobility |
| Eintracht Frankfurt | 1.78× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.91 |
| DIY Mentality | THRILL | 1.16 |
| Need for Security | CONSERVATISM | 1.14 |
| Pet Ownership | JOY | 1.03 |
| Early Adopter Mentality | POWER | 1 |
| Sports Activity | POWER | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.8% |
| Italy | 17.7% |
| Spain | 15.0% |
See DMAX audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
How to read this data
Audience size is the estimated number of people in Germany who actively search for DMAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.