Rascasse Audience Intelligence

DMAX Audience in Germany

A data profile of the people who buy, follow and care about DMAX in Germany — modelled from more than twelve digital signal sources. DMAX has an estimated audience of 616,766 people in Germany.

#82among TV Channel in Germany#1426in Movies & TV

DMAX fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for AutoScout24.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AutoScout24, Commerzbank, Sparkasse, with strongest over-indexing on AutoScout24 (5.2× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical DMAX fan in Germany shows strong Patriotism tendencies and a notable affinity for AutoScout24.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DMAX profile in Germany.

Audience size
617K
in Germany
Country rank
#9868
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of DMAX

Fig. 02

Gender split

Demographic split for DMAX audience in Germany
MetricValue
Estimated audience size616,766
Fig. 04

Worldwide distribution

21.0%

of the worldwide DMAX audience comes from Germany.

Worldwide audience distribution share by country for DMAX
CountryShare
Germany21.0%
Italy17.3%
Spain12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DMAX audience in Germany is strongest.

Fig. 05

Top regions by affinity

DMAX fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~90K1.22×
02Sachsen-Anhalt~20K1.18×
03Thüringen~20K1.18×
04Schleswig-Holstein~30K1.17×
05Mecklenburg-Vorpommern~20K1.17×
06Brandenburg~20K1.06×
07Sachsen~40K1.02×
08Bayern~100K1.00×
09Rheinland-Pfalz~40K0.99×
10Nordrhein-Westfalen~200K0.98×
11Saarland~9K0.98×
12Baden-Württemberg~90K0.90×
13Bremen~5K0.87×
14Hessen~40K0.79×
15Hamburg~10K0.78×
16Berlin~20K0.72×
Fig. 06

Affinity by region

Affinity by region — DMAX, Germany
0.72×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DMAX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DMAX audience
#·InterestCategoryAffinity×
01Agricultural engineeringBusiness & Career6.04×
02E.ONHome & Garden5.79×
03SparkasseBusiness & Career5.77×
04Aral AGCars & Mobility5.68×
05AutoScout24Cars & Mobility5.20×
06CommerzbankBusiness & Career4.96×
07Deutsche BahnCars & Mobility4.06×
08EBayShopping3.72×
09ZDFMovies & TV3.64×
10AudiCars & Mobility3.60×
11SupermarketShopping3.59×
12Breaking newsMovies & TV3.57×
13Müller (company)Food & Beverages3.48×
14VodafoneTechnology & Electronics3.33×
15EdekaShopping3.25×
16TelecommunicationTechnology & Electronics3.05×
17Heavy metal musicMusic & Radio2.99×
18Obi (store)Shopping2.87×
19BildNews2.85×
20Amazon.comShopping2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DMAX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DMAX audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.61×
Social Media UsageJOY1.37×
Need for SecurityCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DMAX audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.38×
Design AffinityPREMIUM0.50×
IndulgenceJOY0.65×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See DMAX audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for DMAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →