Distillation Audience in Germany
Distillation has an estimated audience of 980,734 people in Germany. 38.6% are female, 61.4% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Malt whisky, Satire, Single malt whisky, German television comedy.
The average Distillation fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Malt whisky, Satire, with strongest over-indexing on Western Union (8.92× the country average). Demographically, the Distillation audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Distillation fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 40.1 |
| Estimated audience size | 980,734 |
Audience persona
The typical Distillation fan in Germany is more male, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 242,949 | 1.13× |
| Bayern | 154,059 | 0.98× |
| Baden-Württemberg | 141,057 | 1.05× |
| Niedersachsen | 113,098 | 1.19× |
| Hessen | 85,107 | 1.14× |
| Rheinland-Pfalz | 53,825 | 1.1× |
| Sachsen | 49,074 | 1.02× |
| Berlin | 43,101 | 0.98× |
| Schleswig-Holstein | 34,306 | 0.97× |
| Brandenburg | 25,937 | 0.85× |
| Thüringen | 25,896 | 1.04× |
| Hamburg | 23,672 | 1.07× |
| Sachsen-Anhalt | 22,388 | 0.88× |
| Mecklenburg-Vorpommern | 15,982 | 0.85× |
| Saarland | 10,550 | 0.88× |
| Bremen | 7,297 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 8.92× | Business & Career |
| Malt whisky | 19× | Food & Beverages |
| Satire | 8.81× | Literature |
| Single malt whisky | 12.4× | Food & Beverages |
| German television comedy | 8.49× | Movies & TV |
| Tagesschau | 2.72× | Movies & TV |
| Scotch whisky | 8.83× | Food & Beverages |
| Transfermarkt | 3.58× | Sports |
| Allgäu | 7.24× | Travel & Leisure |
| Single malt scotch | 21.83× | Food & Beverages |
| Country rap | 6.31× | Music & Radio |
| Headphones | 5.63× | Technology & Electronics |
| Distilled beverage | 3.18× | Food & Beverages |
| Pets | 1.72× | Pets & Animals |
| Ryanair | 2.24× | Travel & Leisure |
| Chivas Regal | 14.17× | Food & Beverages |
| Automobiles | 1.7× | Cars & Mobility |
| Meghan Markle | 5.25× | Fashion & Accessoires |
| Antivirus software | 7.41× | Technology & Electronics |
| Jim Beam | 11.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.7 |
| Design Affinity | PREMIUM | 1.52 |
| Pet Ownership | JOY | 1.48 |
| Sports Activity | POWER | 1.47 |
| Sustainability | BALANCE | 1.44 |
| Healthy Lifestyle | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.3% |
| United Kingdom | 8.8% |
| Canada | 5.0% |
See Distillation audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Distillation have in Germany?
Distillation has an estimated audience of 980,734 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Distillation fans?
38.6% of Distillation fans are female, 61.4% are male, with an average age of 40.1 years.
Which brands do Distillation fans like most?
Distillation fans show strongest brand affinity for Western Union (8.92×), Malt whisky (19×), and Satire (8.81×) over the country average.
Where do Distillation fans live in Germany?
Distillation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 242,949), Bayern (reach 154,059), and Baden-Württemberg (reach 141,057). These three regions account for the largest share of the active audience.
What other brands do Distillation fans also like?
Beyond Distillation itself, the audience over-indexes on Malt whisky (19×), Satire (8.81×), Single malt whisky (12.4×), and German television comedy (8.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Distillation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.