Rascasse Audience Intelligence

Distillation Audience in Germany

A data profile of the people who buy, follow and care about Distillation in Germany — modelled from more than twelve digital signal sources. Distillation has an estimated audience of 980,734 people in Germany.

#3204among Topic in Germany#193in Health

The average Distillation fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Malt whisky, Scotch whisky, Single malt whisky, with strongest over-indexing on Malt whisky (20.89× the country average).

Demographically, the Distillation audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Distillation fan in Germany is more male, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Malt whisky.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Distillation profile in Germany.

Audience size
981K
in Germany
Gender
38.6%♀
61.4% male
Age
40.1
average years
Country rank
#6662
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Distillation fans

38.6% are female, 61.4% are male, average age 40.1.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Distillation audience in Germany
MetricValue
Female38.6%
Male61.4%
Average age40.1
Estimated audience size980,734
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Distillation audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3921%
40-4924%
50+19%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Distillation audience comes from Germany.

Worldwide audience distribution share by country for Distillation
CountryShare
United States35.3%
United Kingdom8.8%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Distillation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Distillation fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~90K1.14×
02Niedersachsen~100K1.13×
03Nordrhein-Westfalen~200K1.10×
04Rheinland-Pfalz~50K1.06×
05Thüringen~30K1.04×
06Sachsen~50K1.03×
07Hamburg~20K1.03×
08Baden-Württemberg~100K1.02×
09Bremen~8K1.00×
10Berlin~40K0.98×
11Bayern~200K0.97×
12Schleswig-Holstein~30K0.96×
13Saarland~10K0.95×
14Sachsen-Anhalt~20K0.91×
15Brandenburg~30K0.90×
16Mecklenburg-Vorpommern~20K0.90×
Fig. 06

Affinity by region

Affinity by region — Distillation, Germany
0.90×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Distillation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Distillation audience
#·InterestCategoryAffinity×
01Malt whiskyFood & Beverages20.89×
02Single malt scotchFood & Beverages20.53×
03Chivas RegalFood & Beverages18.32×
04The Glenlivet distilleryFood & Beverages16.95×
05Single malt whiskyFood & Beverages13.36×
06Scotch whiskyFood & Beverages12.77×
07Jameson Irish WhiskeyFood & Beverages11.31×
08Hendrick's GinFood & Beverages9.36×
09Irish whiskeyFood & Beverages5.61×
10Non-alcoholic beverageFood & Beverages4.37×
11Western UnionBusiness & Career4.20×
12WhiskyFood & Beverages3.49×
13Wine tastingFood & Beverages3.42×
14GinFood & Beverages3.30×
15Robert RedfordMovies & TV2.93×
16Distilled beverageFood & Beverages2.62×
17TransfermarktSports2.33×
18TagesschauMovies & TV2.00×
19Müller (company)Food & Beverages1.82×
20Netto Marken-DiscountShopping1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Distillation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Distillation audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.94×
Quality AwarenessPREMIUM1.72×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Distillation audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.69×
CreativityOPEN0.74×
Price SensitivityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Distillation have in Germany?

Distillation has an estimated audience of 980,734 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Distillation fans?

38.6% of Distillation fans are female, 61.4% are male, with an average age of 40.1 years.

03

Which brands do Distillation fans like most?

Distillation fans show strongest brand affinity for Malt whisky (20.89×), Scotch whisky (12.77×), and Single malt whisky (13.36×) over the country average.

04

Where do Distillation fans live in Germany?

Distillation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Distillation fans also like?

Beyond Distillation itself, the audience over-indexes on Scotch whisky (12.77×), Single malt whisky (13.36×), Chivas Regal (18.32×), and Single malt scotch (20.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Distillation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Distillation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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