Distillation Audience in Germany
Distillation has an estimated audience of 980,734 people in Germany. 38.6% are female, 61.4% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Haberler, Unique Gifts, Progressive rock, Home construction, Artistic inspiration.
The average Distillation fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Haberler, Unique Gifts, Progressive rock, with strongest over-indexing on Haberler (4.31× the country average). Demographically, the Distillation audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Distillation fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 40.1 |
| Estimated audience size | 980,734 |
Audience persona
The typical Distillation fan in Germany is more male, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Haberler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 242,949 | 1.13× |
| Bayern | 154,059 | 0.98× |
| Baden-Württemberg | 141,057 | 1.05× |
| Niedersachsen | 113,098 | 1.19× |
| Hessen | 85,107 | 1.14× |
| Rheinland-Pfalz | 53,825 | 1.1× |
| Sachsen | 49,074 | 1.02× |
| Berlin | 43,101 | 0.98× |
| Schleswig-Holstein | 34,306 | 0.97× |
| Brandenburg | 25,937 | 0.85× |
| Thüringen | 25,896 | 1.04× |
| Hamburg | 23,672 | 1.07× |
| Sachsen-Anhalt | 22,388 | 0.88× |
| Mecklenburg-Vorpommern | 15,982 | 0.85× |
| Saarland | 10,550 | 0.88× |
| Bremen | 7,297 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haberler | 4.31× | News |
| Unique Gifts | 2.96× | Shopping |
| Progressive rock | 3.16× | Music & Radio |
| Home construction | 1.85× | Home & Garden |
| Artistic inspiration | 2.23× | Arts & Culture |
| Dog breed | 1.65× | Pets & Animals |
| Birthday Gifts | 2.44× | Kids & Family |
| Natural rubber | 2.24× | Cars & Mobility |
| Esra Erol | 5.44× | Movies & TV |
| Snow White (Fables) | 2.09× | Literature |
| Medieval fantasy | 8.9× | Literature |
| Business English | 2.21× | Business & Career |
| Minestrone | 1.65× | Food & Beverages |
| Graham Greene (actor) | 2.27× | |
| Video izle | 1.88× | |
| Sixx | 1.69× | Movies & TV |
| Kyung Hee University | 7.53× | Business & Career |
| JDSU | 1.66× | Business & Career |
| Eco Friendly Living | 1.64× | Home & Garden |
| Captain Fantastic (film) | 3.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.7 |
| Design Affinity | PREMIUM | 1.52 |
| Pet Ownership | JOY | 1.48 |
| Sports Activity | POWER | 1.47 |
| Sustainability | BALANCE | 1.44 |
| Healthy Lifestyle | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.3% |
| United Kingdom | 8.8% |
| Canada | 5.0% |
See Distillation audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Distillation have in Germany?
Distillation has an estimated audience of 980,734 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Distillation fans?
38.6% of Distillation fans are female, 61.4% are male, with an average age of 40.1 years.
Which brands do Distillation fans like most?
Distillation fans show strongest brand affinity for Haberler (4.31×), Unique Gifts (2.96×), and Progressive rock (3.16×) over the country average.
Where do Distillation fans live in Germany?
Distillation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 242,949), Bayern (reach 154,059), and Baden-Württemberg (reach 141,057). These three regions account for the largest share of the active audience.
What other brands do Distillation fans also like?
Beyond Distillation itself, the audience over-indexes on Unique Gifts (2.96×), Progressive rock (3.16×), Home construction (1.85×), and Artistic inspiration (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Distillation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.