Distillation Audience in United States

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Distillation has an estimated audience of 12,849,019 people in United States. 48.5% are female, 51.5% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: 3D printing, Regional styles of Mexican music, Ken Griffey Jr., Graham Greene (actor), Winemaking.

The average Distillation fan in United States is 41.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include 3D printing, Regional styles of Mexican music, Ken Griffey Jr., with strongest over-indexing on 3D printing (1.75× the country average). Demographically, the Distillation audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Distillation fans

Demographic split for Distillation audience in United States
MetricValue
Female48.5%
Male51.5%
Average age41.8
Estimated audience size12,849,019

Audience persona

The typical Distillation fan in United States is balanced, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for Distillation in United States
RegionReachAffinity
California2,120,1111.5×
Texas1,260,0941.14×
New York1,249,9511.74×
Florida850,9460.98×
Pennsylvania466,4031.08×
Georgia452,6831.14×
Illinois450,5401.05×
Virginia384,2421.23×
Ohio378,3180.96×
North Carolina372,9440.96×
New Jersey358,1231.1×
Kentucky354,0262.2×
Massachusetts338,0961.34×
Washington328,4701.27×
Michigan323,1370.96×
Maryland283,6111.28×
Tennessee280,8521.09×
Arizona253,4930.97×
Indiana217,1490.93×
Missouri205,5000.99×
Colorado190,9750.94×
Louisiana166,4441×
Nevada163,5631.32×
Minnesota162,8800.88×
Wisconsin157,7530.82×
South Carolina153,6690.79×
Alabama149,5530.83×
Connecticut146,5481.14×
Oregon143,6740.98×
Oklahoma119,7210.84×
Utah94,7900.82×
Mississippi84,5000.8×
Iowa82,3440.78×
Kansas80,7890.8×
Arkansas76,8010.73×
New Mexico67,6191.05×
Hawaii65,3241.18×
Washington, District of Columbia56,8691.47×
Nebraska49,3570.77×
Idaho48,5620.75×
New Hampshire42,8880.85×
West Virginia40,2450.67×
Maine40,1080.87×
Rhode Island36,2900.89×
Delaware29,4400.83×
Montana27,0750.76×
South Dakota20,7340.7×
North Dakota19,7390.75×
Vermont18,8960.84×
Alaska18,7420.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Distillation audience
BrandAffinityCategory
3D printing1.75×Technology & Electronics
Regional styles of Mexican music1.53×Music & Radio
Ken Griffey Jr.3.41×Sports
Graham Greene (actor)2.64×
Winemaking1.91×Food & Beverages
Public speaking1.54×Politics & Society
MK1.6×Music & Radio
Fernando Valenzuela3.87×Sports
Grover Cleveland2.83×Politics & Society
Business English1.53×Business & Career
MeatEater1.96×Movies & TV
Julio Cesar Chavez Jr.1.75×Sports
Ezekiel Elliott1.76×Sports
Cacique2.49×Food & Beverages
CACI3.3×Technology & Electronics
Boracay1.92×Travel & Leisure
Nasal cavity1.63×Health
Voltron: Legendary Defender3.13×Movies & TV
Iyanla Vanzant2.68×Business & Career
Box lacrosse1.62×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Distillation audience
TraitClusterScore
IndulgenceJOY1.41
Luxury OrientationPREMIUM1.4
Quality AwarenessPREMIUM1.28
SustainabilityBALANCE1.27
Convenience OrientationPREMIUM1.25
Urban LifestyleOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Distillation
CountryShare
United States35.3%
United Kingdom8.8%
Canada5.0%

See Distillation audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Distillation have in United States?

Distillation has an estimated audience of 12,849,019 people in United States, concentrated in California and Texas.

What is the gender split and age of Distillation fans?

48.5% of Distillation fans are female, 51.5% are male, with an average age of 41.8 years.

Which brands do Distillation fans like most?

Distillation fans show strongest brand affinity for 3D printing (1.75×), Regional styles of Mexican music (1.53×), and Ken Griffey Jr. (3.41×) over the country average.

Where do Distillation fans live in United States?

Distillation fans in United States are most concentrated in California (reach 2,120,111), Texas (reach 1,260,094), and New York (reach 1,249,951). These three regions account for the largest share of the active audience.

What other brands do Distillation fans also like?

Beyond Distillation itself, the audience over-indexes on Regional styles of Mexican music (1.53×), Ken Griffey Jr. (3.41×), Graham Greene (actor) (2.64×), and Winemaking (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Distillation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.