Rascasse Audience Intelligence

Distillation Audience in United States

A data profile of the people who buy, follow and care about Distillation in United States — modelled from more than twelve digital signal sources. Distillation has an estimated audience of 12,849,019 people in United States.

#1837among Topic in United States#116in Health

The average Distillation fan in United States is 41.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Whisky, Single malt whisky, Total Wine & More, with strongest over-indexing on Whisky (2.52× the country average).

Demographically, the Distillation audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Distillation fan in United States is balanced, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Whisky.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Distillation profile in United States.

Audience size
12.8M
in United States
Gender
48.5%♀
51.5% male
Age
41.8
average years
Country rank
#2766
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Distillation fans

48.5% are female, 51.5% are male, average age 41.8.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Distillation audience in United States
MetricValue
Female48.5%
Male51.5%
Average age41.8
Estimated audience size12,849,019
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Distillation audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3922%
40-4926%
50+22%
Fig. 04

Worldwide distribution

35.3%

of the worldwide Distillation audience comes from United States.

Worldwide audience distribution share by country for Distillation
CountryShare
United States35.3%
United Kingdom8.8%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Distillation audience in United States is strongest.

Fig. 05

Top regions by affinity

Distillation fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~300K1.94×
02New York~1M1.41×
03Massachusetts~300K1.36×
04California~2M1.35×
05Virginia~400K1.28×
06New Jersey~400K1.18×
07Pennsylvania~500K1.13×
08Washington~300K1.12×
09Connecticut~100K1.09×
10Missouri~200K1.07×
11Nevada~100K1.07×
12Washington, District of Columbia~40K1.07×
13Georgia~400K1.06×
14Maryland~200K1.06×
15Hawaii~60K1.06×
16Ohio~400K1.05×
17Indiana~200K1.05×
18Louisiana~200K1.05×
19Texas~1M1.04×
20Tennessee~300K1.04×
21Kansas~100K1.04×
22Alaska~30K1.03×
23North Carolina~400K1.01×
24Illinois~400K0.98×
25South Dakota~30K0.98×
26Oklahoma~100K0.97×
27Delaware~30K0.97×
28Nebraska~60K0.96×
29New Hampshire~50K0.96×
30Florida~800K0.95×
31North Dakota~30K0.95×
32Vermont~20K0.95×
33Alabama~200K0.94×
34Arizona~200K0.93×
35New Mexico~60K0.93×
36Michigan~300K0.92×
37Oregon~100K0.91×
38Iowa~100K0.91×
39Mississippi~100K0.91×
40Maine~40K0.91×
41Arkansas~100K0.90×
42Rhode Island~40K0.90×
43Montana~30K0.89×
44Idaho~60K0.88×
45West Virginia~50K0.88×
46Colorado~200K0.86×
47Wisconsin~200K0.86×
48Minnesota~200K0.84×
49South Carolina~200K0.83×
50Utah~90K0.82×
Fig. 06

Affinity by region

Affinity by region — Distillation, United States
0.82×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Distillation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Distillation audience
#·InterestCategoryAffinity×
01CognacFood & Beverages4.92×
02Single malt whiskyFood & Beverages4.85×
03Malt whiskyFood & Beverages4.83×
04Total Wine & MoreFood & Beverages3.52×
05Irish whiskeyFood & Beverages2.74×
06GinFood & Beverages2.69×
07WhiskyFood & Beverages2.52×
08Wine tastingFood & Beverages2.31×
09CappuccinoFood & Beverages2.22×
10RumFood & Beverages2.14×
11Mineral waterFood & Beverages2.14×
12NASDAQBusiness & Career2.13×
13Real propertyHome & Garden2.10×
14Non-alcoholic beverageFood & Beverages1.88×
15VodkaFood & Beverages1.80×
16SteakhouseFood & Beverages1.76×
17Buffalo BillsSports1.73×
18Made in USABusiness & Career1.64×
19Microwave ovenHome & Garden1.61×
20InnovationBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Distillation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Distillation audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
PatriotismCONSERVATISM1.43×
Community OrientationOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Distillation audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
Pet OwnershipJOY0.76×
Social Media UsageJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Distillation have in United States?

Distillation has an estimated audience of 12,849,019 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Distillation fans?

48.5% of Distillation fans are female, 51.5% are male, with an average age of 41.8 years.

03

Which brands do Distillation fans like most?

Distillation fans show strongest brand affinity for Whisky (2.52×), Single malt whisky (4.85×), and Total Wine & More (3.52×) over the country average.

04

Where do Distillation fans live in United States?

Distillation fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Distillation fans also like?

Beyond Distillation itself, the audience over-indexes on Single malt whisky (4.85×), Total Wine & More (3.52×), Real property (2.1×), and NASDAQ (2.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Distillation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Distillation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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