A data profile of the people who buy, follow and care about Distillation in United Kingdom — modelled from more than twelve digital signal sources. Distillation has an estimated audience of 3,190,514 people in United Kingdom.
The average Distillation fan in United Kingdom is 44.6 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Distilled beverage, Malt whisky, Single malt whisky, with strongest over-indexing on Distilled beverage (2.68× the country average).
Demographically, the Distillation audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Distillation fan in United Kingdom is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Distilled beverage.
The key figures that characterise the Distillation profile in United Kingdom.
53.0% are female, 47.0% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 44.6 |
| Estimated audience size | 3,190,514 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Distillation audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 35.3% |
| United Kingdom | 8.8% |
| Canada | 5.0% |
Where the Distillation audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.45× | |
| 02 | South East | ~600K | 1.30× | |
| 03 | Yorkshire and the Humber | ~300K | 1.29× | |
| 04 | East of England | ~300K | 0.92× | |
| 05 | North East | ~100K | 0.91× | |
| 06 | South West | ~200K | 0.89× | |
| 07 | East Midlands | ~200K | 0.84× | |
| 08 | North West | ~200K | 0.62× |
The strongest cross-interests of the Distillation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malt whisky | Food & Beverages | 8.15× | ||
| 02 | Single malt whisky | Food & Beverages | 6.45× | ||
| 03 | Scotch whisky | Food & Beverages | 4.84× | ||
| 04 | Irish whiskey | Food & Beverages | 4.57× | ||
| 05 | Esso | Cars & Mobility | 3.01× | ||
| 06 | Wikipedia | Internet & Social Media | 2.86× | ||
| 07 | Distilled beverage | Food & Beverages | 2.68× | ||
| 08 | Betfair | Games | 2.66× | ||
| 09 | Risk management | Business & Career | 2.59× | ||
| 10 | Refrigerator | Home & Garden | 2.57× | ||
| 11 | Hot tub | Home & Garden | 2.50× | ||
| 12 | Whisky | Food & Beverages | 2.41× | ||
| 13 | William Hill (bookmaker) | Games | 2.36× | ||
| 14 | Satire | Literature | 2.33× | ||
| 15 | Mobile home | Cars & Mobility | 2.28× | ||
| 16 | Hobby | Home & Garden | 2.04× | ||
| 17 | Aldi | Shopping | 1.84× | ||
| 18 | Volunteering | Politics & Society | 1.79× | ||
| 19 | Internet & Social Media | 1.73× | |||
| 20 | Kitchen | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.43× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Indulgence | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.82× | |
| Community Orientation | OPEN | 0.85× | |
| Pet Ownership | JOY | 0.89× |
Distillation has an estimated audience of 3,190,514 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
53.0% of Distillation fans are female, 47.0% are male, with an average age of 44.6 years.
Distillation fans show strongest brand affinity for Distilled beverage (2.68×), Malt whisky (8.15×), and Single malt whisky (6.45×) over the country average.
Distillation fans in United Kingdom are most concentrated in South East (reach ~600K), Yorkshire and the Humber (reach ~300K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Distillation itself, the audience over-indexes on Malt whisky (8.15×), Single malt whisky (6.45×), Scotch whisky (4.84×), and Wikipedia (2.86×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Distillation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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