Dope Audience in Germany
A data profile of the people who buy, follow and care about Dope in Germany — modelled from more than twelve digital signal sources. Dope has an estimated audience of 416,418 people in Germany.
The average Dope fan in Germany is 35.8 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Müller (company), Houseplant, Tagesschau, with strongest over-indexing on Müller (company) (3.05× the country average).
Demographically, the Dope audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Quality Awareness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dope fan in Germany is more male, around 35.8 years old, with strong Quality Awareness tendencies and a notable affinity for Müller (company).
At a glance
The key figures that characterise the Dope profile in Germany.
Search interest · 12-month trend
Demographics of Dope fans
40.4% are female, 59.6% are male, average age 35.8.
Gender split
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 35.8 |
| Estimated audience size | 416,418 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide Dope audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 30.5% |
| United States | 13.3% |
| Germany | 9.2% |
Geography
Where the Dope audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.60× | |
| 02 | Sachsen | ~30K | 1.42× | |
| 03 | Thüringen | ~10K | 1.34× | |
| 04 | Baden-Württemberg | ~70K | 1.29× | |
| 05 | Hessen | ~30K | 1.10× | |
| 06 | Brandenburg | ~10K | 1.04× | |
| 07 | Saarland | ~5K | 1.03× | |
| 08 | Rheinland-Pfalz | ~20K | 1.01× | |
| 09 | Sachsen-Anhalt | ~10K | 0.99× | |
| 10 | Nordrhein-Westfalen | ~90K | 0.98× | |
| 11 | Mecklenburg-Vorpommern | ~6K | 0.79× | |
| 12 | Niedersachsen | ~30K | 0.78× | |
| 13 | Hamburg | ~7K | 0.76× | |
| 14 | Bremen | ~3K | 0.76× | |
| 15 | Berlin | ~10K | 0.73× | |
| 16 | Schleswig-Holstein | ~10K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Dope audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Big W | Shopping | 34.33× | ||
| 02 | Aborted | Music & Radio | 17.96× | ||
| 03 | Black Veil Brides | Music & Radio | 14.45× | ||
| 04 | Pitchfork | Music & Radio | 13.75× | ||
| 05 | Vapor steam cleaner | Home & Garden | 5.64× | ||
| 06 | John Deere | Cars & Mobility | 5.40× | ||
| 07 | Houseplant | Home & Garden | 5.15× | ||
| 08 | Fertilizer | Home & Garden | 4.69× | ||
| 09 | Wood carving | Home & Garden | 4.11× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 3.61× | ||
| 11 | Forestry | Home & Garden | 3.07× | ||
| 12 | Müller (company) | Food & Beverages | 3.05× | ||
| 13 | Ornamental plant | Home & Garden | 2.83× | ||
| 14 | Unique Gifts | Shopping | 2.52× | ||
| 15 | High school | Business & Career | 2.38× | ||
| 16 | Volunteering | Politics & Society | 1.97× | ||
| 17 | Tattoos | Fashion & Accessoires | 1.87× | ||
| 18 | Desserts | Food & Beverages | 1.87× | ||
| 19 | Hornbach | Shopping | 1.71× | ||
| 20 | Tagesschau | Movies & TV | 1.58× |
Personality of the Dope audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.89× | |
| Extroversion | THRILL | 1.70× | |
| Urban Lifestyle | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.88× | |
| Sports Activity | POWER | 0.92× | |
| Creativity | OPEN | 0.94× |
Frequently asked questions
How many fans does Dope have in Germany?
Dope has an estimated audience of 416,418 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Dope fans?
40.4% of Dope fans are female, 59.6% are male, with an average age of 35.8 years.
Which brands do Dope fans like most?
Dope fans show strongest brand affinity for Müller (company) (3.05×), Houseplant (5.15×), and Tagesschau (1.58×) over the country average.
Where do Dope fans live in Germany?
Dope fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Dope fans also like?
Beyond Dope itself, the audience over-indexes on Houseplant (5.15×), Tagesschau (1.58×), Black Veil Brides (14.45×), and Ornamental plant (2.83×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Dope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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