Dope Audience in United States
Dope has an estimated audience of 666,390 people in United States. 49.2% are female, 50.8% are male, average age 43.8. Top brand affinities: Capital One, CarGurus, Google Maps, Indeed.com, AccuWeather.
Top brand affinities include Capital One, CarGurus, Google Maps, with strongest over-indexing on Capital One (16.16× the country average). Demographically, the Dope audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Dope fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 43.8 |
| Estimated audience size | 666,390 |
Audience persona
The typical Dope fan in United States is balanced, around 43.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 16.16× | Business & Career |
| CarGurus | 20.15× | Cars & Mobility |
| Google Maps | 12.84× | Internet & Social Media |
| Indeed.com | 10.81× | Business & Career |
| AccuWeather | 15.17× | Home & Garden |
| Circle K | 14.25× | Shopping |
| Autism Awareness | 18.68× | Health |
| Aaron Rodgers | 12.44× | Sports |
| Bruce Willis | 14.02× | Movies & TV |
| DeviantArt | 13.47× | Internet & Social Media |
| Diane Keaton | 11.62× | Movies & TV |
| Billy Bob Thornton | 16.11× | Movies & TV |
| Diabetes mellitus awareness | 12.25× | Health |
| Beetlejuice | 8.19× | Movies & TV |
| Enterprise Rent-A-Car | 10.05× | Cars & Mobility |
| Google News | 9.7× | News |
| Khan Academy | 13.39× | Business & Career |
| Clint Eastwood | 13.61× | Movies & TV |
| Blake Lively | 14.65× | Movies & TV |
| ICloud | 13.42× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.04 |
| DIY Mentality | THRILL | 1.61 |
| Sustainability | BALANCE | 1.49 |
| Extroversion | THRILL | 1.35 |
| Individualism | JOY | 1.29 |
| Design Affinity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 29.5% |
| United States | 14.7% |
| Germany | 9.7% |
See Dope audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.