Dope Audience in United States
Dope has an estimated audience of 666,390 people in United States. 49.2% are female, 50.8% are male, average age 43.8. Top brand affinities: Governor of Michigan, Goop, Wok, Vocal harmony, Israel.
Top brand affinities include Governor of Michigan, Goop, Wok, with strongest over-indexing on Governor of Michigan (15.18× the country average). Demographically, the Dope audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Dope fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 43.8 |
| Estimated audience size | 666,390 |
Audience persona
The typical Dope fan in United States is balanced, around 43.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Governor of Michigan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 15.18× | Politics & Society |
| Goop | 10.85× | Internet & Social Media |
| Wok | 11.71× | Food & Beverages |
| Vocal harmony | 7.65× | Music & Radio |
| Israel | 3.41× | Travel & Leisure |
| Hibachi | 12.45× | Food & Beverages |
| Grinch | 6.09× | Movies & TV |
| headspace | 13.94× | Health |
| Google Home | 9.44× | Technology & Electronics |
| Cherish (group) | 15.22× | Music & Radio |
| El Paso County, Colorado | 17.29× | Travel & Leisure |
| Grace Slick | 11.28× | Music & Radio |
| Hipster | 11.4× | Politics & Society |
| Fairy godmother | 8.75× | Literature |
| Kikar HaShabbat | 15.96× | News |
| Guitarist (magazine) | 10.77× | Music & Radio |
| TV Fanatic | 9.94× | Movies & TV |
| Ira Glass | 15.14× | Music & Radio |
| Gift registry | 10.83× | Kids & Family |
| No Escape (1994 film) | 9.36× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.04 |
| DIY Mentality | THRILL | 1.61 |
| Sustainability | BALANCE | 1.49 |
| Extroversion | THRILL | 1.35 |
| Individualism | JOY | 1.29 |
| Design Affinity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 29.5% |
| United States | 14.7% |
| Germany | 9.7% |
See Dope audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.